Amazon hid a full app store in its Android app for six weeks and no one noticed

Back on September 9th of this year, Amazon released a big update to its main Android app, which lets you purchase things from your phone. That update added the ability to stream Prime Instant Video content on Android smartphones, albeit with a rather clunky set up process. Amazon was very vocal in touting the new Prime Instant Video features in its press release announcing them, but it didn’t mention the fact that you can now download and install Android apps directly from Amazon’s main app — no install of the separate Amazon Appstore needed.

That little feature has flown under the radar for about six weeks or so, until TechCrunch discovered it earlier today. The current Amazon Android app has a section for Apps & Games from which you…

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