The importance of data in design

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When Doug Bowman left Google in 2009 he lamented being a designer in an organisation where “design … lives or dies strictly by the sword of data”. Having been on both sides of this most barbed of design fences, I counter Doug’s unease with a lament of my own; that we as an industry have settled on the idea of the designer as mentalist, soothsayer, bringer of wisdom – they who know the answer to the most obscure of problems. I know and have evidence that we designers are not just occasionally, but routinely, wrong.

Creative Bloq

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