Instagram launches video ads today

Your Instagram feed is going to start having a new type of ad in it: videos. Starting today, Instagram is allowing advertisers to start running 15-second video ads that’ll appear in your feed the same way that sponsored image posts have for almost a year now, according to Adweek. Instagram has reportedly been testing the videos for several months, so it’s possible that you’ve already seen one, but video ads are widely launching today, beginning with spots from Disney, Banana Republic, Activision, Lancome, and the CW network.

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