Microsoft has a strange obsession with productivity

Microsoft started with a mission during the ‘80s to put “a computer on every desk in every home.” Having achieved that, the new Microsoft has bigger, more ambitious goals in an era where personal computing is moving to a mobile world Microsoft doesn’t dominate. Computers aren’t just working tools anymore, they’re components of our entire life. Apple is about creativity and simplicity; Google is about interconnectivity.

Microsoft has chosen productivity.

Productivity is at the center of everything Microsoft is now building across multiple rival platforms, a shift from the company’s focus on its own devices and services just a year ago under former CEO Steve Ballmer. Productivity is the new buzzword that Microsoft is slapping on…

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