Bob Marley will be the face of the first global weed brand

Plenty of ground has been broken since Washington and Colorado became the first states to make the sale and recreational use of marijuana legal earlier this year. We’ve seen the first medical marijuana ad on television, the first rules governing how banks handle the money coming from dispensaries, and even the first weed publishing vertical at an established newspaper. Now the world’s first international marijuana brand is being created — and it will use Bob Marley’s likeness to promote it.

According to The Guardian, Marley’s family is working with private equity firm Privateer Holdings to create a company called Marley Natural. Its focus will be on distributing “heirloom Jamaican cannabis strains” of marijuana, but will also offer…

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