Apple partners with app developers for major Product RED fundraising effort

Apple is set to embark upon one of its largest philanthropic efforts ever. Starting this week, the company is launching a massive AIDS fundraising campaign for Product RED in partnership with some of the largest app developers in the iTunes App Store. During the two-week period from now through December 7th, money spent on qualifying apps or in-app purchases will be entirely donated to the AIDS-fighting charity — neither developers nor Apple will take a cut.

The program is called “Apps for RED.” Popular apps like Garageband, Clear, Monument Valley, FarmVille 2Angry Birds, Threes, Paper, Cut the Rope, FIFA 15, Rayman Fiesta Run, The Sims, and several more are offering special RED-branded content or app updates as part of the…

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