How to use your design skills to tap a lucrative market

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We live in an age where a job advert for a creative director in a digital agency requests an interest in ‘social APIs, circuit boards and Arduino units’ in order to ‘understand how things talk to each other’. The days of the garret – the untouchable talent in the ivory tower where smoke and mirrors abound – are over. For at least two years, ad agencies have been talking up a move towards product design; and when the slave turns master, you know something interesting is afoot.




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