Is Crowdsourcing Crowding the Freelance Graphic Designer?

Over the past few years the demand for crowdsourcing services has skyrocketed. This is particularly true for the design industry where crowdsourcing platforms such as DesignCrowd offer a cost effective way for small to medium businesses, start-ups and even individuals to get graphic design services done with very little effort. The processes are managed completely online and the platform provides the means of communication, payment and transfer of final design files.

So with highly effective design crowdsourcing sites like DesignCrowd working their magic for consumers, where does this leave the freelance graphic designer? Obviously not every single design project is run as a design contest on DesignCrowd or a similar platform, but with each passing day more and more will be.

Freelance designers now have a choice – do they choose to continue scouting out freelance work through word of mouth, referrals and other channels, or do they jump on the crowdsourcing band wagon and start entering design contests?

The answer lies solely with the freelancer and their view on graphic design crowdsourcing, however there is a significant list of benefits that comes with putting your design talents forward via a platform like DesignCrowd.

Below is a list of the benefits that freelance graphic designers will find by using crowdsourcing – by no means is this list exhaustive, but it does illustrate just how effective crowdsourcing can be for both consumers and designers.

The Never Ending Flow of Work

Crowdsourcing platforms have a large customer base – with a continuous stream of new graphic design jobs in all categories of design, from logos to flyers and all the way to 3D. What designer would say no to the chance of earning a stable income via a guaranteed work stream?

Feedback and Process Management

For many freelance graphic designers, looking after the day to day communication with clients and the continuous rounds of feedback can be a laborious task. However, by managing work via a site such as DesignCrowd you can manage your work on the platform. Submit designs, get feedback, submit revisions and even manage payments all in one place.

Risk Mitigation

A large risk for many freelancers is the fact that clients may disappear off the face of the Earth! Unfortunately this happens more than it should for freelancers, meaning the handwork they have put in is not rewarded as payment wasn’t taken upfront. Using a crowdsourcing site means that payments are made upfront to the platform, which holds the funds until the project is complete. Once a winner is chosen the funds are released and the winning designer is paid.

Experience and Design Portfolios

Building a portfolio of great design work is a must for freelance designers. They require this collateral to convince would be clients that they are worthy of their job. DesignCrowd and other platforms offer the opportunity to not only hone your craft by entering hundreds of design contests, but also keep a log of all designs via a designer’s profile. This enables freelance graphic artists to build a portfolio which is both online via DesignCrowd for example and off line by utilising the designs they’ve submitted.

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