Starbucks is testing an ordering service that lets you avoid baristas entirely

I like baristas and efficiency, so the often daily exercise of buying coffee can either be a blissful example of commerce, caffeination, and human interaction, or feel like a trip to the DMV. Starbucks, which is often somewhere in the middle of those two, has now done something seemingly unremarkable to solve the DMV feeling by letting you both order and pay for your coffee with its iPhone app before you enter the store. That’s not an unusual thing in the world mobile food apps (see Chipotle), but Starbucks serves up a rather staggering 47 million transactions every week, and before this it only handled the payments part.

Continue reading…

The Verge – All Posts

Leave a Comment