Amazon is launching its own line of transparently-sourced baby products

Amazon is launching a line of diapers and baby wipes that are available exclusively to Prime subscribers. The new offering — completely separate from the Amazon-owned Diapers.com — is branded Amazon Elements, and eventually it’ll expand to include other “premium, everyday essentials with transparent origins.” And Amazon’s making a big deal about being transparent with its latest initiative. For every Amazon Elements item, you’ll be able to see “when and where items were made, why each ingredient was included, where the ingredients were sourced” and other details. Researching an item is pretty simple and fast; you just scan a code on its box with Amazon’s mobile app for Android, iOS, or Fire OS.

If you’re wondering why all that info is…

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