Brad and Jenna Holdgrafer’s Yes Shop: The e-commerce site that encourages shoppers to buy less, but buy better

Brad and Jenna Holdgrafer's Yes Shop

by Kohl Crecelius

“Yes” has been a mantra for Brad and Jenna Holdgrafer—the husband and wife duo who have founded an online shop bearing the affirmative phrase. They adhere to a lifestyle that says “yes” to what life throws at them, and have carefully……

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