5 lessons fast-moving consumer goods can teach us about branding

Read more about 5 lessons fast-moving consumer goods can teach us about branding at CreativeBloq.com


Brands need to innovate to keep up with changing consumer lifestyles and stand out from the crowd. However, often too much innovation is launched simply because it can be produced and it therefore often lacks relevance to the consumer and impact at shelf. When done well, innovation can prove hugely successful in building brands, but it has its risk with research suggesting between 70-90 per cent of innovation fails in the first year of launch.




Creative Bloq

Leave a Comment