Read more about 5 secrets of building a successful brand at CreativeBloq.com
It can be so easy to find yourself lost at sea when building a brand. Most often it’s the step that comes just after you’ve had the genius idea which will form the bedrock of your commercial empire, and quite often it’s the step that makes developing your product itself look easy. Your brand refers to the way people identify your business as different to another in the same marketplace. McDonalds and Burger King both sell burgers, but their respective branding sets them apart and conveys to consumers their relative merits in comparison to the other.