Read more about Why tailoring your folio for creatives can lose you commissions at CreativeBloq.com
Recently I was working at a well-known magazine when I witnessed an art director turn down a super-talented illustrator. Confused, I asked why the illustrator was being passed on like a bad meatloaf. The answer I got caught me off-guard. What this illustrator had failed to do was list the details most art directors look for on a designer’s website: things like the client, the date, the context and so on.