Delaying worldwide releases can kill song sales, Spotify data shows

A new study by Spotify shows that “windowing” — the practice of delaying the launch of albums and songs in certain formats or locations — can be detrimental to an artist’s success. Spotify analysts scrutinized the success of Meghan Trainor’s pop hit “All About That Bass” in two markets — in the United States, where the song appeared in stores, on streaming services, and on the radio at the same time, and the United Kingdom, where the song only went on sale a month and a half after it first appeared on Spotify UK.

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