T-Mobile CEO John Legere reads you a story for his weirdest publicity stunt yet

Seasonal shots have been fired. T-Mobile’s flamboyant CEO John Legere stars in this promotional video for the holidays, which features him solemnly reading a “magical story from the land of #Uncarrier.” It opens innocuously enough with T-Mobile branded Christmas decorations, before cutting to Legere reclining in a plush chair, pipe in hand. Set to the tune of “The Night Before Christmas,” the tale begins with an outline of T-Mobile’s strengths, but soon progresses into a bombardment of insults aimed at the competition.

It’s an odd video, this isn’t startling behaviour from Legere, who is notoriously brash and ready with scathing descriptions about his peers. In the past, he has taken to calling AT&T and Verizon “greedy bastards,” and…

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