There is a huge chunk of audience which do believe that looks are not deceptive. Wherein, when it comes to online business,looks do create a lasting impression. Moreover, it is the web design which brings the best out of any functionality.
We know that we have parameters to measure success in every field, likewise a successful website is one which is able to convert its visitors in to clients. A web design drafted after understanding the dynamics and calculations can help you achieve your goal.
So, guys get ready with your Architect Scale or Caliper and Stop watches to find out the mathematics involved behind designing a successful web design. As the very first step of learning any discipline is to get to learn its dimensions, so that we can easily sway through it leaps and bounds (and I have not stolen the idea from the latest Hollywood flick Interstellar where MM moved in the 5th dimension of time).
The very first dimension of Web Designing is to travel Time
To design a successful web design you must be very calculative when it comes to time. Success is ascribed a lot to time calculations. Highly competitive Web Design and Development Company are very particular about their timelines as they know how crucial time is for entering into market. Some need it before their boutiques launch or a fundraising event. Thus, going on with the timeline is the best way to get a strong hold on the business which you have gained after great efforts.
Delay is inductive
We are well aware of the fact that delay is very inductive. If the web designer fails to deliver the design on time then the delay will be induced to the complete project. Thus, things will end up in resulting deadline delays and cost overruns. However, this do not happens always as at times people manage to meet the deadline, but chances are very bleak.
Are we on the same page?
You need to keep in mind that you need to keep some interstices in your timeline to accommodate the mismatch in the likings. As it is not always possible for you and your client to be on the same page or have akin taste. So, be prepared to redesign as per the clients requirements or expectations.
Moreover, at times clients are not aware of the latest designs or are unable to foresee what you intend to show them. This leads to redesigning and causes unnecessary delays. In order to avoid this you can conduct a brain storming session where you can show them some samples and ask for some concrete samples in order to see whether you are going in the right direction or not.
Web Design is theEdifice of Web Development
Let’s for say take the example of a song composition. Until and unless we do not have a good rhythm or tune, we cannot compose the song. Likewise, web design is also the edifice of a project. Coders, content writes and testers all depend on web designers to give them a final design. This makes it all the more crucial to deliver the design on time. Moreover, success quotient of a web site is highly dependent on web design as they are the online face of the business or store. The more they are attractive, the more your popularity will increase.
You can be on time
After discussing the importance of timelines, we should now discuss that how we can live up to client’s expectations.
Draft a schedule
Before starting the procedure make sure to draft a schedule. The schedule must cover these primary subjects:
- Meetings to discuss the general agenda and then commence with a blue print. Make sure to clear all your doubts otherwise it well lead to module scrapping.
- Meeting to get reviews on blue print.
- Final meeting to thoroughly review a web site and details such as web hosting etc.
Under promise your clients
If your total time estimation comes to 4 days then tell them 6 days. Never ever promise 4 day and then extend it to 6 days. Otherwise, this will mar your professional image.
Go to the tutelage of your seniors
If you are stuck somewhere do not try to be Popoye and search for your spinach. Just seek the help of seniors, managers and developers. (Well, I will be glad to help!).
The Second Dimension is the Visuals
Now that you have travelled through one dimension, it’s time for you to go into actual design calculations. Before starting this discussion we all know that the prime requisite of architecting a website is to get leads (I hope you all are with me.) A website is a success when it is able to generate leads form people who are passing through it.
So, it is incumbent on the designer to enhance the conversion rate of a website. They need to find out the best designs which will intrigue the users. If your are able to allure a user by your charm, then there is are 90% chances of you to get him in bed with you (I meant in business). Looking at certain quintessential success sagas like Twitter and Amazon, one thing is quite clear that the basic maths involved behind a successful web design is to mind map the users.
You need to figure out the loopholes in web designs which can hold back the users from contacting you. You need to craft the most efficacious web design, no matter whether it may or may notpass your aesthetic needs whatsoever. You need to always keep in mind that whether you are designing to soothe the eyes or satiate your business conversion goal.
To catch the lead conversion design standards you need to move-up two to three gears of your bike. Let’s see how we can do this.
- The position and placement of your call to action matters. Find the best position to place it where users can see.
- Ease of Navigation
- Style of your banners
- Positioning of the videos can affect your SEO.
- Streamline flow
- Include your contact number.
- Do not post forms on every page. Posting forms on every page seems to reveal your desperation. Do not let that happen to yours. Make the users to search for your forms.
The third Dimension is your Google Rank
Google Rank is one such dimension of website designing which every website craves for. Therefore, there is a great deal of mathematics required to get score a good Google Rank. In order to get there you need to stay abreast and start with designing SEO friendly web designs. Now, obviously your Google Rank will certainly increase if your website will do well in search results and visitors will stay on your web site for a longer time. Moreover, Google will consider your site a reliable one and thus in turn your websites rank will tend to increase.
Find out the “Why” behind “Why” users will visit your website
Moreover, it is always advisable to design a website keeping your audience in mind. You need to step into their shoes and figure out why they will visit the website you are designing. What are they looking for in your website and will they get easily what they need. Further, if you can get a WOW look on their faces by providing them something your contemporaries are not, then your job is done.
Make you web design free flowing as if you are interacting with your customer. Give them a feel that they are visiting a store and a sales man is helping them out.
Catch-up the latest Tech Trends
No matter how good your services are but comparison is something which is inevitable. Thus, it is very much necessary to stay abreast with the technology.
Parallax, responsive, and HTML5 design are three latest web design trends which are considered as SEO friendly. I personally like all three choices but we need to comply with the fact that accessibility and site architecture are the major SEO needs.
Parallax design has been in the talks for past a year or two and yes it is one of the most incredible inventions of web design. Now, this story telling like web design has evolved into Parallex design adding one page navigation. Additionally, we have seen a considerable rate of improvements in the conversion rate of websites who have adopted it.
Despite of being so user friendly,Parallex web design is not that SEO friendly. As it is a web design which aims to depict all the important features on one page. Thus, this avoids the search engine optimizers to use the best SEO practices to fetch visitors.
I know this is an irony that on one hand we say it is very user friendly and on the other we are saying that it won’t fetch you visitors. In short, what’s the use of being so user friendly when users won’t visit it?
So, in order to curb this we have the choice of developing Parallex websites with more than one page. Now, this is acceptable.
Google prefers Responsive web design for multiple devices. Moreover, responsive web design comes with a lot of benefits looking at the forthcoming devices. It also adds on to the credibility of website by empowering it to perform nicely on devices of varied sizes.
Furthermore, it also provides you with one single URL unlike Mobile websites. Thus, making the SEO work load less as compared to a separate mobile site.
HTML5 is certainly the emerging as the most sought after technology. However, the implementation can be a bit more difficult in terms of SEO. Although, HTML5 can provide sublime designing but if not coded properly it will just be a hollow page for Google.
Fourth Dimension is the quality price ratio
This is a misconception among people that good things are always overpriced. However, this is a sheer myth. This myth of QPR just exists for vine vendors. Further, QPR is the return on your investment. Design is all about your ideas and though process. It is solely depended on whether you can think form users point of view or not. You just need to visualize it and rest everything will fall in place. So, whenever it comes to high quality design do not fret that it is going to hit your pocket hard.
Web designing is an art not technology and there is an artist deep down everyone. You just need to learn the dimensions and then you will be able to solve highly technical problems. Moreover, every choice has its own consequences as ideal things do not exists. But we do have the nous to find out the one with the least.
I hope this can help you to learn the nuances of web designing and do share your views as they are precious.
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