Here’s a brief look at American slang in 2014. “Bae,” if you’ve never heard the word before, is a term of endearment used to convey affection toward a significant other or some good thing that’s caught your eye. In common parlance, it might be used in a sentence like “She’s the bae,” indicating that the subject is the speaker’s lover or dear friend. It’s cute, and it’s in vogue with the youngs, having exploded on Instagram and Vine in recent months. Unfortunately, it may be time to kill the word off entirely now that #brands have figured out they can sound like the #teens by using it. Exposing these missteps is the Twitter account Brands Saying Bae, and it’s high time we commend their all-too-necessary work.