Samsung set to discontinue Galaxy Alpha in favor of cheaper phones

The Galaxy Alpha might have been among the best phones Samsung ever produced — it’s certainly the prettiest — if it weren’t for a couple of stumbles: the battery didn’t last long enough and its full flagship price forced it to compete against better-rounded rivals. Now, just a few brief months after its introduction, the Alpha is reportedly being supplanted by its successor Galaxy A5, which will take over as the leading Samsung handset for the mid-range market.

ET News reports that the Galaxy A5, which launched in China last month, is being brought over to South Korea as part of Samsung’s effort to “take the bull by the horns” and reorganize its slumping smartphone division. The 5-inch A5 is a continuation of the Alpha’s design…

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