FTC finalizes privacy settlement with Snapchat over ‘deceived’ users

Few expected any obstacles, but the Federal Trade Commission has approved a final order settling its charges against Snapchat that will see the popular ephemeral messaging startup held to stricter privacy policies over the next 20 years. The original complaint, revealed in May, accused Snapchat of deceiving its millions of users “with promises about the disappearing nature of messages sent through the service.”

The FTC was displeased after it was discovered that sent snaps and content included in them could be recovered in certain circumstances or with third-party tools. That ran counter to Snapchat’s underlying, fleeting concept: most consumers think everything they send off to friends will vanish once the preset counter runs down. The…

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