Automakers aren’t a trend at CES anymore — they’re here to stay

When I touched down in Las Vegas yesterday for this year’s Consumer Electronics Show, one of the first things I noticed was the Renaissance Hotel, a modern mid-rise that lies just south of the Las Vegas Convention Center. Each year, it’s covered in an enormous vinyl wrap advertising something CES-related: a television, a tablet, a mobile phone company. It’s prime real estate to showcase a hot product from the company that shells out top dollar to turn the Renaissance into a billboard for the week.

But one way or another, it’s always been a tech product. This year, I was surprised to see a giant ad for the BMW i3 and i8 instead.

It’s tempting to suggest that this is a new trend, but it’s not

It’s tempting to suggest that CES has…

Continue reading…

The Verge – All Posts

Leave a Comment