Exclusive: the world’s top agencies reveal how they develop new brands

Read more about Exclusive: the world’s top agencies reveal how they develop new brands at CreativeBloq.com


Harley-Davidson has it. Apple and Linux have it. Netflix listened to its users and has risen in the ranks; Yahoo!, well, just hasn’t got it. The best brands know you can’t buy loyalty with clever marketing messages or one-way corporate communication. In today’s competitive landscape it’s all about emotional engagement: connection, meaning and differentiation are everything. In short, it’s all about strategy.




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