Are traditional brand guidelines still relevant?

Read more about Are traditional brand guidelines still relevant? at CreativeBloq.com


Global creative agency Moving Brands has been building flexible brand identities for 15 years. With offices in London, San Francisco and Zurich, the 80-plus team create award-winning branding and design for clients ranging from Coca Cola to Stella McCartney. Here, CEO Mat Heinl explains why the agency often chooses to give its clients ‘parameters’ instead of traditional brand guidelines…




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