HTC gets involved in e-sports, foreshadowing move into home entertainment

HTC doesn’t want to be known as just a smartphone maker anymore, and one of its first moves to update its brand image in 2015 has been to sponsor three prominent e-sports teams. Cloud9, Team Liquid, and Team SoloMid have all warmly welcomed HTC into the realm of e-sports, promising to produce “a top-notch video series with players” from each team and HTC’s support. There’ll be giveaways as well, giving e-sport fans “opportunities to snag some amazing new HTC devices.”

Notably, the Team Liquid announcement names Walter Wang and Thomas Chen as E-sports Project Managers at HTC, underlining the importance the Taiwanese tech company is placing on this venture. HTC’s sponsored teams compete in various games, including Counter Strike: Global…

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