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Creativity is talked about, coveted, admired, and mocked. Ask a dozen creatives how they tap into their most innovative selves and chances are you’ll hear a dozen different answers. That’s because, generally speaking, creativity does not start with a quixotic muse, a singular gene, or some defining moment of clarity. It starts with process. Now as an entrepreneur and creative director, it’s my job to shepherd and nurture my team’s creativity (as well as my own, for that matter) on a daily basis, if I’m to do my job with any degree of success.