Whistle, a ‘Fitbit for dogs,’ acquires pet-tracking company Tagg

In the past few years, we’ve seen the emergence of two big ideas when it comes to pet tech: the ability to monitor your pet’s fitness levels and the ability track lost pets. Now, those two ideas are merging. Whistle, a Fitbit-like gadget that charts a dog’s physical activity, announced today it has acquired the GPS-enabled pet tracker Tagg.

The merging of the two companies is the first step towards giving pet owners all the information they need in a single app. “We’ve been really focused on providing solutions for pet owners and veterinarians,” Ben Jacobs, CEO and co-founder of Whistle said in a phone call to The Verge. The company plans to build several “on-collar devices that track everything you want to know about your dog.”


Continue reading…

The Verge – All Posts

Leave a Comment