Apple is reportedly in talks to build its own web TV service

Apple is in talks with TV programmers to put together its own over-the-top pay TV service, Recode says. According to the site’s industry sources, Apple’s proposed service would comprise of bundles of programming, secured through deals with content providers and sold direct to consumers, rather than a full TV lineup. Apple has reportedly already shown demonstrations of the proposed service to people in charge of TV programming, but Recode says the talks “seem to be in early stages,” with the pricing and release date still yet to be set.

The company’s proposed product sounds similar to Sling TV, the $ 20-a-month Dish service that offers a small number of channels such as ESPN for streaming on mobile devices, video game consoles, set-top…

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