Why a leading London foundry is letting users trial fonts for free

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Late last year, leading type foundry Dalton Maag launched a new website that enables registered users to download full font files for pitches, non-commercial work and student projects, for free. The trial font and new licensing options were influenced by digital music services like iTunes and Spotify. But, with no guarantee that uses will pay for downloaded fonts before using them commercially, it’s a risky move.




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