All posts tagged “Awareness”

Psychology-Based Web Design: Proven Way to Increase Brand Awareness

Psychology affects the way we interact with websites. Web designers can make use of this to their advantage. Learn how to increase brand awareness with the help of psychology-based web design.

45 Powerful Public Awareness Ads That’ll Make You Think

No matter how bored or irritated we might be about the overflow of advertisements around us, public awareness ads still manage to catch our attention.

45 Powerful Public Awareness Ads That’ll Make You Think

Many people complain about advertisement agencies that they are only creating ads to increase their client’s profit by making us buy their products or services, but that’s not true for all the ad agencies. There are some ad agencies that hire creative people to produce the effective advertising strategies for public awareness campaigns that force us to hear their voice.

Powerful Public Awareness Ads That’ll Make You Think

These ads are created aiming toward various public interest issues, like human and animal rights, our health, and our responsibility that touches a soft spot in our hearts and forces you to think about them.

#01. Would You Care More If I was a Panda?

Social Issue Ads - Would You Care More If I was a Panda?
Advertising Agency: Ogilvy, Paris, France

#02. What We See When You Smoke.

What We See When You Smoke
Advertising Agency: JWT, Atlanta, USA

#03. Stop the violence. Don’t drink and drive.

Stop the violence. Don’t drink and drive.
Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

#04. Victims are people too, just like you and me.

Victims are people too, just like you and me.
Advertising Agency: Advico Y&R, Zurich, Switzerland

#05. Your Skin Color Shouldn’t Dictate Your Future.

Your Skin Color Shouldn’t Dictate Your Future

Social Issue Ads - Your Skin Color Shouldn’t Dictate Your Future
Advertising Agency: Publicis Conseil, Paris, France

#06. Deforestation Continues With The Turn Of A Page.

Deforestation Continues With The Turn Of A Page
Advertising Agency: LINKSUS, Beijing, China

#07. Workers are not tools.

Workers are not tools.
Advertising Agency: VVL BBDO, Belgium

#08. Our water is thirsty. Save Water.

Our water is thirsty.
Advertising Agency: ROAD Barcelona, Spain

#09. World Wide Fund For Nature: Frightening vs. More Frightening.

World Wide Fund For Nature: Frightening vs. More Frightening
Advertising Agency: DDB&CO., Istanbul, Turkey

#10. If you smoke, statistically your story will end 15% before it should.

If you smoke, statistically your story will end 15% before it should.
Advertising Agency: Iris, London, UK

#11. Sexual Predators Can Hide In Your Child’s Smartphone.

Social Issue Ads - Sexual Predators Can Hide In Your Child’s Smartphone
Advertising Agency: Herezie, Paris, France

#12. Smoking Causes Premature Aging.

Smoking Causes Premature Aging
Advertising Agency: Euro RSCG Australia

#13. Slower Is Better.

Social Issue Ads - Slower Is Better.
Advertising Agency: Cramer-Krasselt, Milwaukee, USA

#14. Animal Anti-Cruelty League: Stop the abuse.

Animal Anti-Cruelty League: Stop the abuse.
Advertising Agency: Lowe Bull, Cape Town, South Africa

#15. Don’t Talk While Driving.

Don’t Talk While Driving

Don’t Talk While Driving
Advertising Agency: Mudra Group, India

#16. Save Paper – Save The Planet.

Save Paper – Save The Planet.
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

#17. Don’t kill blockbusters. Choose original DVDs over pirated ones.

Don’t kill blockbusters. Choose original DVDs over pirated ones.
Advertising Agency: Makani Creatives, Mumbai, India

#18. It’s Not Happening Here, But It’s Happening Now.

Social Issue Ads - It’s Not Happening Here, But It’s Happening Now
Creative/Art director Pius Walker, Amnesty International, Switzerland.

#19. Censorship Tells The Wrong Story.

Censorship Tells The Wrong Story
Advertising Agency: Memac Ogilvy & Mather Dubai, UAE

#20. Air Pollution Kills 60.000 People A Year.

Air Pollution Kills 60.000 People A Year
Advertising Agency: unknown

#21. Think Of Both Sides

Think Of Both Sides
Advertising Agency: Red Pepper, Ekaterinburg, Russia

#22. Every 60 Seconds a Species Dies Out. Each Minute Counts.

Social Issue Ads - Every 60 Seconds a Species Dies Out. Each Minute Counts
Advertising Agency: Scholz & Friends, Berlin, Germany

#23. Unhate.


Advertising Agency: Fabrica, Italy

#24. Plastic Bags Kill.

Plastic Bags Kill
Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium

#25. Liking Isn’t Helping. Be A Volunteer. Change A Life.

Liking Isn’t Helping. Be A Volunteer. Change A Life

Liking Isn’t Helping. Be A Volunteer. Change A Life
Advertising Agency: Publicis, Singapore

#26. The longer a child with autism goes without help, the harder they are to reach.

The longer a child with autism goes without help, the harder they are to reach.
Advertising Agency: CHI & Partners, London, UK

#27. Don’t Buy Exotic Animal Souvenirs.

Don’t Buy Exotic Animal Souvenirs
Advertising Agency: LOWE GGK, Warsaw, Poland

#28. Buckle up. Stay alive.

Social Issue Ads - Buckle up. Stay alive
Advertising Agency: Lg2, Quebec, Canada

#29. When You See A Tuna, Think Panda.

Social Issue Ads - When You See A Tuna, Think Panda
Advertising Agency: Ogilvy & Mather, Singapore

#30. Sleepiness Is Stronger Than You.

Sleepiness Is Stronger Than You.
Advertising Agency: BBDO Bangkok, Thailand

#31. Keep The Sea Clean because What Goes Around Comes Around.

Keep The Sea Clean because What Goes Around Comes Around.

Keep The Sea Clean because What Goes Around Comes Around.
Advertising Agency: JWT, Dubai, UAE

#32. One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?

One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?

One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?
Advertising Agency: Grey, Toronto, Canada

#33. Breast Cancer Awareness Bra.

Breast Cancer Awareness Bra
Advertising Agency: Bolero, Fortaleza, Brazil

#34. You’re Not A Sketch. Say No To Anorexia.

You’re Not A Sketch. Say No To Anorexia
Advertising Agency: Revolution Brasil

#35. Where’s The Pedophile?

Social Issue Ads - Where’s The Pedophile?

Where’s The Pedophile?
Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante

#36. Deforestation And The Air We Breathe: Act Before It’s Too Late.

Deforestation And The Air We Breathe: Act Before It’s Too Late.
Advertising Agency: TBWA\PARIS, France

#37. For The Homeless, Every Day Is A Struggle

For The Homeless, Every Day Is A Struggle
Advertising Agency: Clemenger BBDO, Melbourne, Australia

#38. Neglected Children Are Made To Feel Invisible. Stop Child Abuse.

Neglected Children Are Made To Feel Invisible. Stop Child Abuse.
Australian Childhood Foundation, JWT Melbourne

#39. The Prvention Beer Mug: Please Don’t Lose Control Over Your Drinking.

The Prvention Beer Mug: Please Don’t Lose Control Over Your Drinking.
Advertising Agency: EURORSCG Prague, Czech Republic

#40. If You Don’t Pick It Up They Will.

Social Issue Ads - If You Don’t Pick It Up They Will
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa

#41. Tailgating Isn’t Worth It. Give Trucks Room.

Tailgating Isn’t Worth It. Give Trucks Room.
Advertising Agency: Amélie Company, Denver, Colorado, USA

#42. See how easy feeding the hungry can be?

See how easy feeding the hungry can be?
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa

#43. Women need to be seen as equal.

Women need to be seen as equal.

Women need to be seen as equal.
Advertising Agency: Ogilvy & Mather, Dubai, UAE

#44. Same Pet, Different Owner.

Same Pet, Different Owner.

Same Pet, Different Owner.
Advertising Agency: TBWA-Santiago Mangada Puno, Philippines

#45. Cancer, which is thrown into your lung by yourself.

Cancer, which is thrown into your lung by yourself.
Advertising Agency: Dentsu, Beijing, China

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20 Stunning Art Expressions That Create Public Awareness

When people think of art, they think of bizzare creations and beautiful intricate paintings hung up in museums. Essentially, the process of bringing an artwork to life is a creative one but art itself can also serve a purpose. It can be used as a way to raise awareness about issues that affect us in our daily lives.


In this instance, we’ll explore the creative innovations of artists who create their art not just for the sake of it but to get their message out to a global audience. Let’s take a look at these 20 creative ways art can be utilized to create public awareness. Maybe they’ll even inspire you to spread your own message.

Ice Books. Basia Irland is an artist and naturalist that works closely with water, especially rivers. Her Ice Books project uses river water to form books made of ice which contains seeds. The seeds within the books helps the river in many ways such as by slowing down the erosion of the river bank. It then slowly melts away to represent the effects of climate change and the thinning of ice due to the activities of humans. (Image Source:


Red Polar Bear. Bjargey Ólafsdóttir is a visual artist, writer and director from Reykjavík, Iceland. The Red Polar Bear is one of the 350 EARTH art projects that focuses on motivating people to think about their environment and how they can get involved in making it better. The Red Polar Bear was made out of organic red coloring to show how polar bears are in danger because of climate change. (Image Source:


Waiting for the Climate Change. Isaac Cordal is a Spanish street artist that creates sculptures of little men dressed in grey business suits and installs them in unusual places. ‘Waiting for the Climate Change’ is one of his series that features 14 life-sized sculptures of these everymen submerged in water. His artwork is a critique of modern society’s view regarding climate change. (Image Source:


Running the Numbers II. Chris Jordan is a digital photographic artist. The piece below entitled ‘Whale’ does looks like one from a distance but upon closer inspection you’ll find that it’s actually created digitally from 50,000 plastic bags that represent the number of floating plastic found in the world’s ocean. This is just one of the examples in his series that portrays the massive consumption of human culture. (Image Source:


Selfridges’ Ocean Project. Helena Maratheftis is an artist, designer and illustrator who uses recycled plastic to create sea creature sculptures. She does this to draw attention to the dangers of polluting the oceans with plastic, as sea animals like turtles, often die from eating plastic debris. The plastic sculpture of a life-sized turtle featured here is a testament to that. (Image Source:


Stories From The Changing Tide. As part of his time as a student artist in residence at Recology, San Francisco, Ethan Estess used recycled materials to create sculptures showcasing marine environmental problems. He wanted to show the world how the excessive consumption of materials by human beings is hurting the ocean. He used 8,000 coffee cup lids to create the incredible backpack that you see below. (Image Source:


Washed Ashore. Angela Haseltine Pozzi is an artist and educator who founded the Washed Ashore Project. The project is aimed at educating people about the huge amount of plastic debris that’s found within our ocean and waterways. SeaWorld Parks uses the sculptures of sea life such as fishes and turtles, made out of recycled marine debris, to create public awareness. (Image Source:


Fumo. Created by the Ioglo design agency, Fumo is a fun interactive smoking pole for proper disposal of their cigarette butts. Instead of choosing a grim way to raise awareness, the creators decided on a different approach. The Fumo entertains the smokers through the use of music and LED lights when they get rid of their cigarettes in it properly. (Image Source:


1000 Surfboard Graveyard. Chris Anderson is a graphic design student from Australia. His project consists of 1000 surfboards that are either old or damaged. The purpose of this Surfboard Graveyard is to encourage the public to reflect on issues concerning landfill as a graveyard for material goods, with surfboards being merely one of them. (Image Source:


SodaStream Campaign. Sarah Turner is an eco-artist and designer that mainly creates artwork from discarded plastic bottles. For the Soda Stream Campaign which promotes the message of ‘A World Without Bottles’, model Erin O’Connor is depicted posing in the iconic style of the Greek God Atlas. The sphere that she holds on her shoulders, which uses 562 plastic bottles, is a reminder of just how heavy the burden of waste consumption is on the world. (Image Source:


Labyrinth of Plastic Waste. Luzinterruptus is an anonymous collective of artists. Made of over 6,000 water bottles, this particular one in Poland is meant to highlight the plastic waste generated on a daily basis. The locals can also take part by bringing their own plastic waste and the maze provides people with a fun but enlightening experience. (Image Source:


Once Upon a Plastic Bag. Aida Sulova is a street artist who started a campaign in order to remind people to dispose of their waste properly. The anti-plastic campaign is based in Kyrgyzstan and uses her art to convey this message. Using the garbage bin as her canvas, the large photograph of a man becomes a symbol of how the waste will eventually come back into our lives and affect us. (Image Source:


7 Days of Garbage. Gregg Segal is a Californian photographer. His series captures various Americans lying in one week’s worth of their own trash. His portraits which features subjects from different backgrounds, is meant to be an eye opener regarding their excess consumption. (Image Source:


The Tackle of The Tentacle. The Miha Artnak is an artist and freelance designer that strongly believes in Utopia as an ideal guide for the evolution of humankind. His project uses plastic bags and cups to create a giant monster with tentacles. It amplifies the dangers of discarded plastic on our environment. The more plastic you use, the bigger the monster gtes. (Image Source: The


Chroma Paintings. John Sabraw is an artist and professor that fuses Science and Art together to create a unique artwork. His paintings use toxic substances to emphasize the effects of coal mining pollution. He extracts the toxic sludge from polluted rivers and turns it into amazing artworks. (Image Source:


The Blue Trees. Konstantin Dimopoulus is an abstract artist that creates social and ecological statements of art. The artist uses paint to color the trees blue as a way of promoting awareness about global deforestation to the public. The Blue Trees provokes the public into thinking about the importance of trees by portraying a surreal piece of nature. (Image Source:


Frozen Trees. LIKEarchitects, an architecture studio, created Frozen Tree using 2,400 IKEA plastic bag dispensers. There are 30 cylindrical structures, which made up this temporary Christmas light display that was located in Lisbon in 2011. The studio promotes environmental awareness and recycling through art. (Image Source:


March for Elephants. Asher Jay is an environmental artist committed to the cause of animal rights. The March for Elephants billboard project uses real hands to create the shape of an elephant as a way of bringing attention to the travesties of the poaching as well as the ivory trade. This shows that a simple helping hand can go a long way. (Image Source:


Underwater Sculptures. Mathieu Goussin and Hortense LeCalvez of Forlane 6 Studio are two scuba diving artists that work with discarded materials by creating submerged sculptures and installations out of them. They created underwater sculptures using human’s daily waste such as clothes, streamers and furniture. Their art is a response to not only excess consumption but also towards climate change. (Image Source:


Water Carrier. French artist, Elise Morin, turned 5,000 test tubes filled with colorful (but safe) substances into illuminated sculptures. Elise Morin and her team drained the artificial river before installing her structures. She uses Water Carrier to educate people about the waterway. (Image Source:


Editor’s note: This post is written by Gina Mark for She likes to read, is interested in indie bands and loves to eat and travel.

EcoStation:NY’s Farm-In-The-Sky, Bushwick: A rooftop garden led by kids aims to raise awareness of food justice for the community, while growing delectable fresh greens

EcoStation:NY's Farm-In-The-Sky, Bushwick

Between the blocks of stunning graffiti in Bushwick lies a newly renovated building that will soon become a community center named Mayday. Located steps from the Jefferson stop on the subway’s L line, the space at…

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Cool Hunting

Alzheimers awareness takes the form of ‘Alz’: a haunting stroll among pixels

More often than not, video games about illness involve surviving in a post-apocalyptic hellscape filled with zombies, not diseases typically associated with old age. But that’s just what you get with Alz, a very brief web game — if you can call it that — that tries to put the viewer in the mind of someone with Alzheimer’s disease. You play the role of a nameless, faceless man walking through various parts of a house and city, trying to remember the details of what’s around you, but failing. “Enjoy your walk. Interact with your surroundings. Or don’t,” Alz‘s creator who goes by Dylan, says. “Have a forgotten, but hopefully not forgetful, experience.”

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The Verge – All Posts

Jon Burgerman: Head Shots: The artist uses NYC subway advertisements for improvisational gory, humor and awareness

Jon Burgerman: Head Shots

With lambent wit, awareness and a desire to question the materials that cross our collective path on a daily basis, one of CH’s favorite artists, Jon Burgerman, has debuted a new photo series on his website, titled );…

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Cool Hunting

46 Creative and Powerful Public Awareness Ads

Advertisement is a way to manipulate minds in order to like ones goods or services but many people often associate advertisement negatively with mind manipulation of the masses for the purpose of benefitting their business. But sometimes, you can notice that some advertisers use advertisement for some noble causes as well.

46 Creative and Powerful Public Awareness Ads

Issues that deal with social causes and that are closer to home and to our hearts. These are the advertisements that raise awareness to social issue, for instance issues related to health, public safety and the society as a whole.

Keeping this in mind, we thought to compile a post on ads that create and raise public awareness in a way that make you think on the topic twice. We hope that you will like this collection and find these advertisements thought provoking. Enjoy!

1. Bund: Grey Seal

Bund: Grey Seal

This creative public awareness advertisement meant to encourage us to help them save grey seals that die every minute.

2. CVV (Suicide Prevention Center): Sadness, Girl

CVV (Suicide Prevention Center): Sadness, Girl

This advertisement was for CVV (Suicide Prevention Center) whose mission is to transform sadness into hope.

3. Endangered Wildlife Trust: Lighter

Endangered Wildlife Trust: Lighter

This creative ad shows the consequences of human action that they throw everything in the sea.

4. Fur Free: Angry fox, 2

Fur Free: Angry fox, 2

There is a terrible representation of a social issue in order to create public awareness. Very well executed.

5. Samusocial: Asphaltisation, 2

Samusocial: Asphaltisation, 2

With extremely powerful visuals and a strong punch line the ad says it all.

6. WWF: Elephant

WWF: Elephant

The advertising company features excellent illustration work in this ad encouraging people to help wildlife.

7. Big Flix Movie Rental: Spiderman

Big Flix Movie Rental: Spiderman

This advertisement was for creating awareness against the use of pirated DVDs.

8. TreeHouse: Table

TreeHouse: Table

This ad portrays a very nice concept with excellent execution that the longer a child with autism goes without help, the harder they are to reach.

9. APAV – Portuguese Association for Victim Support: Woman

APAV - Portuguese Association for Victim Support: Woman

Very strong campaign and strong concept. The way they managed to subtly change the “expected” image is simply amazing.

10. Ondazul: Tyre

Ondazul: Tyre

Another public awareness advertisement demonstrating that we should be aware of the consequences of our actions.

11. ENPA: Puppy

ENPA: Puppy

This public awareness ad was created to make us think that we should help to cure the victims of cosmetic tests.

12. Ondazul: TV

Ondazul: TV

This is an eco-friendly public awareness advertisement encouraging people to foresee the consequences of their actions.

13. WWF river pollution: Dissolvent

WWF river pollution: Dissolvent

This creative ad creates awareness to a serious social issues that many of us throw cans of soda in the water that can pollute millions of liters of water.

14. Mothers Against Drink Driving / KIA: Granny

Mothers Against Drink Driving / KIA: Granny

With this public awareness advertisement, it is evident that consequences of driving while drunk will always stay with you. So, do not drive if you drink.

15. Portuguese Sleep Association: Accident, Man

Portuguese Sleep Association: Accident, Man

Another advertisement creating awareness that one should drive a car only when he is fit for it. Tired people often fall asleep inviting accidents.

16. People with disabilities foundation: Panda Bear

Fundacion Par (People with disabilities foundation): Panda Bear

The message of this advertisement is that people with disabilities are not so hot in the news as panda bears, but they also need your help. Fundación Par. Equal ability, equal opportunity.

17. WWF: Blood

WWF: Blood

This is a pretty seriously effective public awareness advertisement. The red is a bit too bright but conveys the message.

18. Red Cross: Chernobil, 2

Red Cross: Chernobil, 2

This creative advertisement calls for help for those who are affected by the disaster in Chernobyl.

19. Talk them dead, House-wife

Bangalore traffic police: Talk them dead, House-wife

Simple but extremely effective and powerful advertisement encouraging house wives not to talk to their husbands while they are driving.

20. SASP: Lobster

SASP: Lobster

The tagline for this creative ad says ‘For those who have nothing, anything can seem a lot’.

21. Victorian State Government: Pokie machine

Victorian State Government: Pokie machine

Another creative ad pointing to a serious social issue that gambling affects on social life.

22. WWF Bluefin Tuna overfishing: Panda

WWF Bluefin Tuna overfishing: Panda

This is a striking campaign and brilliant idea and very well executed. It shows an actually insightful perception of the problem behind the problem

23. Toolbox


The tagline contradicts the visual because it shows the workers as tools. The whole point of the campaign is that the workers are the tools itself. And they don’t even have the money to buy coffee.

24. ONG Conservação Internacional: Lipstick, Jaguar

ONG Conservação Internacional: Lipstick, Jaguar

This creative public awareness advertisement was created for ONG Conservação Internacional, and it conveys the message right.

25. Friends of the Earth: Polar bear

Friends of the Earth: Polar bear

Though I still feel that polar bears have been run into the ground, this is appropriately gross and twisted. Good job.

26. Schizophrenia awareness: Mirror

Schizophrenia awareness: Mirror

This ad was created to create awareness about a disease named Schizophrenia that it can be cured.

27. Agbar: Desert

Agbar: Desert

This advertisement calls for some serious steps that should be taken to save water.

28. Surfrider Foundation Australia: Oil Spill

Surfrider Foundation Australia: Oil Spill

The tagline with this creative public awareness ad says everything, and it is ‘Our oceans aren’t the only ones in danger. Make a difference.’

29. Missing Children: Tree

Missing Children: Tree

This creative advertisement demonstrates effective use of graphics although it lacks call for action.

30. SPCA: It’s time to neuter your dog, 1

SPCA: It's time to neuter your dog, 1

Another creative and brilliantly executed public awareness ad that asks you to neuter your dog.

31. Patronato Santo Antonio: Dog

Patronato Santo Antonio: Dog

This ad calls for an action to take care of the kids that live on street. It is very hard for them to survive.

32. WWF Desertification: Parrots

WWF Desertification: Parrots

You will definitely like the art, style and execution is also well done. The series works well.

33. Samu Social: Graves, 1

Samu Social: Graves, 1

Here again a very strong and brilliant concept is presented with a powerful tagline.

34. Community For The Elderly: Hangman’s noose

Adam Le Adam, Community For The Elderly: Hangman's noose

It’s very simple idea and the photo completely explains what it is about.

35. WWF: Lungs

WWF: Lungs

This is another eco-friendly creative advertisement encouraging people before it is too late.

36. Adesf Smoking Awareness: Kitchen

Adesf Smoking Awareness: Kitchen

With this ad, the company tries to create awareness about side effects of smoking.

37. A Roof For My Country: Peru

Un Techo Para Mi País (A Roof For My Country): Peru

Creating public awareness with this creative and brilliant advertisement, and asking for help.

38. Tck Tck Tck: Sky

Tck Tck Tck: Sky

Good concept bringing an important problem to our notice and also a call for action to stop this.

39. Dublin City Council Anti-Littering Campaign: Butts Are Litter Too

Dublin City Council Anti-Littering Campaign: Butts Are Litter Too

The ad says that Cigarette butts make up almost half of Dublin’s litter, and it is brilliantly executed with powerful visuals.

40. WWF Desertification: Elephant

WWF Desertification: Elephant

Nice visuals on this one showing that desertification destroys 6.000 species every year which is a serious problem.

41. Fundacion Padre Hurtado: Drunk

Fundacion Padre Hurtado: Drunk

This creative ad is so sophisticated and communicative at the same time, and conveys the message quite intelligently.

42. Save the Neglected

Save the Neglected

This ad was created to encourage people help neglected animals leave their old lives behind.

43. Toronto Crime Stoppers: Hoodie

Toronto Crime Stoppers: Hoodie

Your tips let other people recognize criminals easily. This is the concept of this advertisement.

44. Sea Shepherd: Harpoon, Bear

Sea Shepherd: Harpoon, Bear

The completely sensational and fictitious scenario portraying creatures suffering that is then stamped with the Sea Shepherd logo.

45. ACT (Alliance Against Tobacco): Office

ACT (Alliance Against Tobacco): Office

Another brilliant execution of a strong concept about smoking. Good job.

46. Parkinson Society Canada: Chair

Parkinson Society Canada: Chair

Good line, good visual saying that everything becomes too hard when your body turns against you.

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38 Creative Global Warming Awareness Posters

Earth’s average surface temperature over the past century primarily has been increasing rapidly due to the greenhouse gases released as people burn fossil fuels.  This situation is called as Global Warming. No doubt about it, our descendants will have to deal with this major issue. But why not start it now? It is necessary to…

International Marketing: Why Cultural Awareness Is Important

Cultural awareness among international traders, is not as new as marketing pundits believe it to be. When the East India Company came and began spice trade in India in the 17th century A.D., they gave special significance to Indian cultural values to get into the thick of things. But competition, perhaps, was not particularly stiff at that point of time, although early traders are aware of the potential it has in their trading strategy.

coca cola japan ad

Nowadays, companies that are going global with their products have to contend with local companies who are armed with vast knowledge on how the locals react to a certain cultural pulse.

They had also established their presence much earlier – they were there first. Thus, the newcomers must make sure that their products and promotional techniques are sensitive to cultural values of the people to leave a good impression of their branding.

Crossing the barriers

Cultural awareness should be applied in every aspect of marketing: in selling, label-printing, advertising and promotion of products. It covers language, the lifestyle and the behavioural patterns of the people in the country of interest. Of course the company should print in the local language, but that’s not where the language barrier ends.

Companies have to be aware of what their brand names will do to their company image on foreign shores. As an example, Koreans pronounce Hyundai as "hi-yun-day" but when it comes to producing marketing advertisements in the US, it is pronounced "Hun-day" (sounds like Sunday).


The change makes it easier for people in the US to pronounce the brand which is an important step to popularizing the car brand. At other times, the brand name means something else in the country for instance, the name for the baby food maker ‘Gerber’ is French for vomiting! Most of the time, the brand is rebranded under a different name to avoid embarassment.

For more info on different name variations in different countries including Unilever’s signature move with its Heartbrand ice cream brand (here’s a list in Wikipedia, translated) check out the answers in this forum.

It’s in the details

It’s not just the language used in the labeling or a TV commercial made to promote your company products, how the ad is created can make a lot of difference.

For instance, a car manufacturer should ensure that its ads take note of the position of the driver’s seat. An ad showing a left-handed drive vehicle would not work in a country where the driver sits on the right-hand side. The commercials should also be sensitive while using dialogues and slogans in its content.

Speaking of slogans, there are a lot of instances when translations became a source of embarassment for a company brand. An infamous (yet unconfirmed) example is at hand: ‘Come Alive with the Pepsi Generation‘ was translated to ‘Pepsi will bring your ancestors back from the dead’ in Chinese.


With all the possibilities of mistakes that could happen, why bother translating to the local language at all? Apparently, more than 70% of consumers are more likely to buy a product that is sold in their local language; the percentage is 10% higher when it comes to buying goods online. It is essential for companies to adapt to local preferences if they want their product lines to succeed.

The Bane of Current Issues

There are also certain current issues that may force a company or organization to take a step back and re-evaluate their marketing slogans. For instance, in 2003, Hong Kong’s Tourism Board released their slogan, "Hong Kong will take your breath away" to help promote tourism via billboards and magazine ads.

hongkong will take your breath away

This unfortunately occurred right before the SARS (severe acute respiratory syndrome) outbreak. The worst thing about the whole situation was that shortness of breath is one of the major symptoms of SARS. The tourism board quickly made the change to a new yet less-than-original "There is no place like Hong Kong", but by then some of the magazines were already making their rounds in the UK.

Product specifications

Understanding customer preferences is a tricky issue, even when it comes to the serving size of your product. This issue is dependent on local cultures and also the consumption level of consumers of the region. For example, cereal isn’t a preferred choice for breakfast in Asian countries, so there isn’t much motivation to produce it in large servings (or boxes).

It is also not a smart move to push products against the local culture, but if you are confident in your product, it is all right to be adventurous (and experiment with various serving sizes). When testing new markets with new products, there will always be the risk of suffering losses so one should always do their homework when it comes to culture-influenced preferences.

Getting the brand out there

Customers are reluctant to buy without first hearing or knowing about a new brand. When mobile phones entered India in the late 90’s, people were not willing to make outright purchases. The rich did but mostly out of curiosity that were induced by promotional adverts and the hype generated by company branding exercises. As soon as call rates subsided, a big market was created and people thronged everywhere to buy one.

It’s hard to convince one to buy, or even try a product that came out of nowhere. Customers would make the shift from hearing and knowing about a product, then recognizing the brand that produces it before trying out the product.

Helping customers make this connection with their brand and products is essential and that’s where cultural awareness comes into play. If entrepreneurs use and implement their knowledge, it would immensely help in developing a successful international marketing strategy.

Browser Awareness Day: Encouraging Users to Upgrade Their Browsers

If you are a web developer, chances are that the most annoying part of your work is related to performing cross-browser compatibility checks. Plus, even if you are not into web development and are an average user of the internet, having an updated web browser is essential, don’t you think?

In fact, many users are often unaware of the advantages of having an up-to-date web browser. Maybe they do not care, or simply do not know the benefits — in either case, an outdated web browser not only hinders the end users’ internet browsing experience but can also becomes a nightmare for most web developers (recall: IE 6).

What, then, is the solution for this problem? The folks at Team Geek have come up with one such idea: Browser Awareness Day – a social campaign to alert users that they need to upgrade their browsers.

Basically, the idea is to urge users to upgrade their web browsers, thereby helping them browse better and also lessening the developers’ burden.

Sounds interesting? You can generate snippets that you include in the <body> of your site that will inform your visitors if their browser is out of date. Furthermore, you can download banners and even upload your brand’s logo and details to show support for the Browser Awareness Day.

"Together, we can make the Internet better."

Speckyboy Design Magazine