What happens when audio engineers and a clothing brand get together? Swedish brands Teenage Engineering and Cheap Monday broke news of a collaboration at the start of the year, generating more than a little hype about the resulting products named……
All posts tagged “cheap”
Stacked up against high-cost and high-tech virtual reality headsets such as the Oculus Rift or Sony’s Project Morpheus, Google Cardboard — the company’s low-cost VR viewer, made out of actual cardboard — sounds a bit like a joke. But today Google has shown that it’s serious about Cardboard, launching a new page that collects some of the best apps for download, and releasing new SDKs for Android and Unity so developers can more easily make apps for Android smartphones that work with the DIY headset.
Google’s Cardboard app, also updated today, now highlights Google’s favorite Cardboard-compatible Android apps. These selections include “Volvo Reality,” the Swedish car manufacturer’s attempt to show people the inside of its latest SUVs by…
Samsung’s taking a fairly unique approach to its Black Friday sale: pre-order a device now, skip the lines, and your credit or debit card won’t be charged on November 24th. The company is offering a slew of products that range from TVs to tablets to wearables and even SSD hard drives. Samsung says most orders placed before November 22nd should arrive in time for the holidays. But again, these prices won’t be changing or getting any lower — at least if you’re buying from Samsung — so there’s little point in waiting. We’ve collected some of the best deals below. If you don’t see the right price, be sure to click the label below. (You’ll see it underneath the price.)
Any entrepreneur will tell you that every penny counts. You need to make sure your options are as cost-effective as possible, to concentrate your money on your core business. A critical part of any business is marketing and advertising. If you do not get your business out there and market your products effectively then you might as well burn your money. The easiest way to get your business out there is to set up a website.
However, for a small business starting up, you may not have all the resources that you would like in order to build the kind of website that larger companies are engaging in. This does not mean that you can’t do something substantial within your budget, or your ability.
Setting up a website is not as expensive as you would think. You can even do it yourself with very little knowledge or experience in programming and web development. In fact, most start-up entrepreneurs are choosing to create and launch their websites themselves, with no professionals involved. How do they do it?
Register a Domain
You can purchase any domain name that is available. It can be your company name or any name based on what your business is about. You can register domains for as cheap as $ 10 to $ 15 per year with companies like NameCheap or GoDaddy. Although you must renew the domain each year, the cost is negligible. For an additional $ 10 per year you can add WHOIS Protection, which helps keep your contact and domain info private.
Shared hosting, is where the web host has several websites on one server. This way the cost of hosting is spread out among many customers. As a result, companies like HostGator and BlueHost can offer cheap hosting at $ 50 per year. For a small startup, it’s all you need. When you sign up for hosting, you’ll connect your web hosting to the domain name you purchased above.
Choose a CMS
Content Management Systems (called CMS) make it easier to put your website up and to load updated content onto your site. Run a Google search of the different types of Content Management Systems that are available, and you’ll quickly run into WordPress. The reason is simple. WordPress allows you to update your own website, which can save significantly on the costs of hiring a web company.
The best part is WordPress is open-source, so it’s free! Almost all hosting companies have a quick install feature that loads WordPress right onto your site. If you don’t have the technical knowhow, the webhost company will even do it for you.
WordPress is very powerful as you can choose themes for design, and various plugins to add specialized functionality. You can even add an ecommerce plugin like Woo Commerce, and you’ll even have an online store!
Upload a Theme
Your website needs to be attractive in order to attract sufficient traffic. You can choose from a variety of free themes that are available online. Download the most suitable one, and upload it using your FTP client. If you are using WordPress, then you can upload the theme right from the WordPress Dashboard.
Create Your Pages
Once your site is setup, and the theme is uploaded, all you need to do is create your content. A free CMS like WordPress will allow you to create pages, upload images, and even setup menus. There are tons of plugins to help you build your site, and even plugins for SEO. The best part is you can build a cheap website, that costs less than $ 100 per year!
See, it is all pretty straightforward isn’t it? So go ahead and get your business to the next level by creating your own website for really next to nothing.
When you are using a smartphone and looking for a light weight Bluetooth device it is very important for you to always choose the right brand for your handset. ThereRead More
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Last week, when Bitcoin’s price hit a new high of $ 1,240, Bloomberg News compared it to a massive bubble. Then over the weekend, on the news that China’s central banks would be banning Bitcoin, the price fell nearly 50 percent down to $ 680 apiece. It was the latest in a roller-coaster ride of Bitcoin booms and busts. But the truth is that the wild swings in price Bitcoin has been experiencing are a natural reaction to the massive global interest in a pool of money that is relatively tiny compared to its government-backed peers. And it’s preventing Bitcoin from achieving its real purpose as an innovative new form of currency.
For the first two years of its existence, when its value was still relatively low, the digital currency…
Apple’s iPhones have completely revolutionized the way we interact with our phones. Heck, they envisioned and created a cult for phones that could be operated using human touch. Not onlyRead More
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The Brooklyn-based startup Legitmix says it wants to create a legal way for remixers to sell their wares — and a $ 1 million algorithm that the company built is making it happen. As reported by Quartz, the company created an online store to let you buy remixes for $ 1, with 30 percent going to the company and the rest to the remixer. The twist is that you have to already have the song being remixed on your hard drive — and if you don’t, Legitmix directs you to iTunes to purchase the necessary tracks.
What Legitmix actually sells is a file that rebuilds the song on your hard drive to the remixer’s instructions. And it’s attracting some notable remix artists, including mash-up stars DJ Earworm and the Hood Internet. Most songs on…
How many of you know the proper way to approach a diet? Many people don’t, which is why they fail to work. There’s a specific mentality you need to have in order to get through a diet successfully, and it has to do with what you believe about the permanence of your current situation. When starting a design project, whether for yourself or for a client, there will inevitably come a time when it will stop being as fun, and you’ll have to rely on a form of willpower to see you through to the end of it.
Where does that willpower come from? Well, if you’re anything like me, it comes from looking ahead – you stop and consider what will be waiting for you at the horizon. Whether it’s fame, riches, or enough beer money to last you through the end of the week, something drove you to begin the project in the first place, and that same something is going to be your motivation when things get boring or unpleasant. After all, that unpleasantness is only temporary, and the reward you get afterward is much more significant than the momentary pain.
It’s the same way with dieting. Many people get stuck in the middle of a horrible diet, start hating their lives, their spouses, their dogs, and their squeaky tennis shoes, decide that it’s too much to handle, and quit.
They forget that it’s all temporary.
Today, I’m going to talk about the diet-like phenomenon of working for low pay.
Better Than Cash
Many people, myself included, continually advise other designers to stay far away from shady clients who want you to do thousands of dollars of work for mere hundreds (or even mere tens). Let’s be clear, here: I’m in no way changing my position on that topic. Creative professionals in general are some of the most ripped-off service providers in the world, in large part because of the misinformed mentality that our clients have about what our work is worth. I firmly believe that all designers should charge exactly what they’re worth and nothing less, not to cheat the client, but to legitimize the industry.
However, there’s an upside to working for discounted rates (and yes, sometimes even for no rates at all) which can deliver a much higher value to a freelance designer than a mere flat paycheck. Why? Well, when you work for a fee, you get paid that fee, and that’s it. There are usually no other forms of compensation available, which, to many established freelancers is no problem. We’re not running charities here, after all. But if you’re nearer to the beginning of your career, there are other things you can negotiate from your low-paying client that are many times better than money.
What’s better than money? Referrals, for one. I know designers love to mock clients who promise them “exposure” or other such nonsense – we all know that it’s BS and carries no real value for us. No one’s going to look at a beautifully designed business card, brochure, website, or presentation and think “by golly, I’ve just got to find out who that designer is!” (Maybe we think that, as geeky designers, but trust me, normal people couldn’t care less.).
So “exposure” is worthless as a bargaining tool. Referrals, on the other hand, are worth their weight in gold to a freelancer at any stage of their career. When a paying client introduces you and your work to another potential paying client – a real person with real money and a real network – it can carry your career to heights you never could have imagined had you just gotten a flat check.
You certainly can and should be negotiating for as many genuine referrals as possible when you work with low-paying clients. They are a great way to boost your client base, and also to narrow down your career focus, since most referrals will be for potential clients in the same industry as your current client. As I’ve written about before, this is an optimal way for designers to work and collect valuable knowledge of the specific industries and markets they serve.
Taking It Off the Table
When you work for a lower rate, you’re essentially providing a service at a discount. Just like an internet service provider or phone company might offer customers a free trial period to entice them to buy, you as a freelancer can harness the power of free or cheap to up-sell your services to higher paying clients. However, there’s a trick to doing this correctly so that you don’t end up getting screwed. It has to do with removing certain deliverables and negotiating non-monetary compensation from your clients so that they always take you seriously as a professional and never attempt to get more than what they’re paying for.
Some people think that working for free or for very cheap is always the same as working on spec. This is most certainly not the case, and here’s why: when you work on spec, you’re providing the same level of service that you ordinarily would charge for. This is bad. Really, really bad.
Designers who do this are not only devaluing their work, they’re also stunting the growth of their entire careers. When a client realizes that they can get thousands of dollars worth of work from you for mere hundreds, there’s a mentality that develops in their head about you, and about designers in general. Basically, they start to believe that your work just isn’t worth thousands of dollars, and you will be forever branded as a cheap, low-end designer.
This is not what you want. When you work for a low rate, make sure your clients know that they’re getting the “free trial” – a stripped-down version of your services that carries heavy restrictions and which requires them to provide you with value beyond just money. If you quote a client a certain price, and the client is unable to pay it, the next price you quote should reflect a lesser amount of work. You client should get what they pay for, in other words. And for free work, it’s important to make up the difference very heavily in referrals and other networking opportunities. Never work for free for a client who is not well-connected or unable to provide you with a list of referrals – there’s absolutely no value in it for you and you’ll end up in the low-end pile indefinitely.
The key, like being on a diet or pushing yourself to finish a long, tedious project, is to think of free or low-paying work as a temporary arrangement, rather than an indefinite circumstance. If you give it all away for free or for very cheap, or you continue working for low rates for longer than is necessary to build your client network, your clients will never consider you for higher level work. Why would they? If you’re lodged in the client’s mind as a $ 200 designer, why on earth would they automatically think of you when they have a $ 5,000 or $ 10,000 project? It’s just not going to happen.
On the other hand, if you’ve been providing your client with an appropriate amount of work for that $ 200, and they know you’ve been holding back on certain deliverables, they’ll be much more likely to consider you for higher paying work. Why? Because they know they’re not currently getting the best of what you have to offer, and the value you’ve been providing them so far (assuming you’re doing an excellent job) will give them the confidence to trust you with high-level work.
What Do You Think?
How do you approach jobs that pay less than your standard rate? Is there a technique that you’ve found helpful to keep yourself out of the low-end pile?
You might also like…
- The Thrifty Freelancer – Design Tools on a Budget
- Handling Ethical Disagreements With Clients
- The freelance pricing trap and how to get out of it
- Navigating the Social Media Minefield as a Freelancer
- Lessons Learned From an Experienced Freelancer
AMD boasted that its Z-60 Hondo chip would bring Call of Duty to thin tablets, and its boasts were for naught, but it looks like the company’s latest processor core is going to see a lot of use in the next generation of cheap laptops. Today, AMD has revealed its basic performance claims for its Jaguar core, the same one that’s reportedly built into the chips in both the Xbox One and PlayStation 4. The resulting Temash and Kabini APUs could finally have the combination of performance and battery life you’d need in an inexpensive Windows 8 tablet or laptop.
While some of AMD’s charts are a little misleading out of context, this one is fairly straightforward: AMD claims that its low-power Temash system-on-chip simultaneously manages to…