All posts tagged “choose”

10 Tips to Help You Choose the Right SEO Keywords [Infographic]

Picking up those correct SEO magic keywords is never simple, however it’s totally basic. Without the correct keywords, your business will squander significant time, cash, and assets catering to a crowd of people that doesn’t even know you exist.

10 Tips to Help You Choose the Right SEO Keywords [Infographic]

We have gathered a convenient infographic to framework the 10 essentials of successful keyword selection.

The extraordinary thing about this infographic by Coalition Technologies is that it’s simple to follow. Indeed a home-based entrepreneur with no marketing or SEO knowledge can take the benefit of the easy however exceptionally important tips found in this brilliant guide, and accordingly start focusing on the sort of keywords that will really bring a lot of fortune.

instantShift - Tips to Help You Choose the Right SEO Keywords

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How to Choose the Right eCommerce Platform for Your Digital Content

If you are a blogger, designer, or budding online entrepreneur, you probably have something to sell. And you might not even know it.

In this age, digital content is all around us. From eBooks to…

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Enter the Choose Your Own Android Smart Watch Giveaway

Read more about Enter the Choose Your Own Android Smart Watch Giveaway at

Smart watches are still pretty new, but they’ve advanced quickly to the point where you can’t help but want one on your wrist. If you haven’t gotten around to getting a smart watch yet, then enter the Choose Your Own Android Smart Watch Giveaway for a chance to win one of your own!

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SEO VS PPC Comparison? What Should You Choose for Marketing Campaign of Your Site?

SEO VS PPC Comparison – Know the Difference & Decide Which is Better for Your Project!

Choose Best Mobile App Analytics Platform Among 10 Industry Leaders

If you are running a mobile app and need to find a reliable app for measuring user acquisition, welcome to the chart of the 10 best mobile app analytics platforms.

Responsive Versus Adaptive Design: How To Choose Between The Two?

Responsive design is increasingly being promoted as the golden standard for creating the new range of web applications. However, owing to complications arising out of using the same code in every version of the website, an alternative to RWD technology known as adaptive delivery or design is what brands are turning to these days. How would you choose between the two? This article is about the same.

Responsive Versus Adaptive Design: How To Choose Between The Two?

Responsive web design is no news anymore. The web designer fraternity, the tech community and even the average self-confessed web freak now knows that responsive design is the way forward. Smartphone, the game changing device really forced web designers to come up with websites that could automatically respond and adapt to any device with any screen size & thus, responsive web design was born. With the techniques of RWD the site’s layout can be optimized to suit the screen size of the device it is being viewed on. Then where does the talk of adaptive design come from?

To the uninitiated both the buzzwords might seem like interchangeable term for the same technique. However, as more and more traffic comes from mobile devices it has increasingly become important for publishers to know the distinctions between the two and choose the best for their site. Besides, a Millenial Media and comScore survey done in the United States reveals that 56% of online content is now consumed through smartphones and tablets while the remaining 44% is consumed through desktop computers. And the shift continues to accelerate. So that settles once and for all the importance of having a site well suited for mobile audiences. Now coming back to the question: How to choose between the two?

What’s the difference?

The easiest way to go about choosing one option out of the two is to understand the differences and advantages that one offers over the other.

While the responsive deign is a client side approach where the entire page is delivered to the client (device browser), adaptive design is generally server-side, where the server first detects the attributes of the device typically through server-side plugins or custom user agent detection, and then loads a version of the site optimized for its dimensions and native features. Thus adaptive delivery uses predefined layouts that have been created for a variety of screen sizes. When a particular screen size is detected the corresponding layout is activated and matched with the style sheet. In adaptive design the layouts change on the basis of breakpoints.

There is also another alternative, a client-side adaptive approach where extensive JavaScript is used to equip the websites with advanced functionalities and customization. A bit similar to responsive web design, this type of delivery works on the client side or in the user’s browser, which detects different devices and loads corresponding template for the user. The advantage here is that it only requires one set of HTML and JavaScript to be used across all devices, so that implementing changes is much easier.

Responsive versus Adaptive: Which one to go for?

One of the big advantages of responsive design that propelled it to instant stardom was that a single codebase served well for both the desktop and mobile user. This made a developer’s life easier as it almost eliminated the nightmarish experience of having to look after multiple code versions for different device types. However, the same code for both the devices means that the website being launched on smartphone will have the same size and complexity as the desktop version, which is the main culprit behind responsive websites behaving weird and bloated on mobile devices.

On the other hand, using an adaptive approach, a server has the freedom to choose how to optimally render pages, removing or adding functionalities on the fly, on the basis of the device detected and the user information.

The benefits can be summed up as below:

  • Developers wouldn’t have to recreate the website from scratch as one would have to while going for responsive site. Most websites become too complex over the time, with one functionality being added on top of the other and scratching all the effort is not a viable option. The design and testing phase is particularly fussy as it is difficult to customize the user experience for every device or context.
  • Adaptive websites are faster and sometimes more user-friendly. The reason is simple enough. As adaptive delivery works by transferring only the device specific assets, images and multimedia content can be optimized on the fly to suit display resolution and size.

The server-side adaptive offers distinct templates for every device, enabling greater level of customization along with faster loading of web pages. In addition, it is compatible with different server-side plugins which are available for popular content management systems and eCommerce systems such as Magento. However, this approach requires considerable changes to the back-end systems, and if you are on a budget, it could prove a little painful. You will be required to manage multiple templates which will show as a bump in the maintenance cost. Performance issues can also arise when servers are under heavy load.

Bottom Line

Content-heavy websites where there is not much of a difference in user intent between desktop and mobile users generally go for responsive design. However, if you are designing a website where the mobile user intent is significantly different than your desktop target audience, adaptive design will be a better bet. The example is e-commerce websites.

Besides, if a webmaster chooses adaptive design, he or she can further optimize the user experience by taking advantage of the extra features that these devices offer, for instance, location. That is exactly why 82 percent of the Alexa top 100 global sites use some kind of server-side detection to serve content.

For most organizations using responsive design in conjunction with adaptive delivery works well. The content heavy portion of the site uses responsive approach allowing readers to consume the content in a satisfying manner no matter which device they are on. On the other hand high intent portions of the site work well through adaptive delivery. The key is to find a balance between serving your users and meeting the business objective.


Web design is one of the hottest skills on the market to have right now. According to the employment data offered by Bureau of Labor Statistics, the job outlook for web developers is at 20% which is faster than average. The Best Jobs 2014 report of USNews puts web designing jobs within the top three technology careers. Thus, for an aspiring web designer knowing the nuances of design such as one explained above can be very fruitful.

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Bootstrap vs. Foundation: Which Framework Should You Choose? [Infographic]

You’re reading Bootstrap vs. Foundation: Which Framework Should You Choose? [Infographic], originally posted on Designmodo. If you’ve enjoyed this post, be sure to follow on Twitter, Facebook, Google+!

Bootstrap vs. Foundation: Which Framework Should You Choose? [Infographic]

So you are planning a new web design project and considering one of the world’s two most popular design frameworks to help you create a fully-responsive and modern site outline. But what’s better: Twitter’s Bootstrap or Foundation by Zurb? The answer may lie in what you are trying to accomplish. But to start, you should […]

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Blogging For Yourself Vs. Staff Blogging: Which Should You Choose?

Gone are the days when “weblog” or “blog” for short was basically a fancy term for “online diary”. Today, you’d be hard-pressed to find a large corporation or small business that doesn’t have a blog for promotional and engagement purposes.

This trend gave rise to a new wave of opportunities for writers who wanted to express themselves online, and make a living from doing so. You can now either build a blog from scratch, or get paid to write for other blogs (a.k.a. staff blogging). Which begs the question: Should you be a blogger for yourself, or for others?

You can be both, of course. But if you’re too busy to write for multiple blogs at once, you may be forced to just pick one or the other. Luckily, we have this list of pros and cons to help you weigh your options on whether to go solo or blog for a site.

Blogging For Yourself


The biggest pro of having your own blog can be summed up in three words: Complete Creative Control. You can decide what, when, and how often you want to post. If you want to post political commentary on Monday, a funny cat video with a witty caption on Tuesday, and flash fiction on Wednesday, no one can stop you, because it’s your blog.

The overall blog design is likewise within your control; you can make it minimalistic and elegant, or loud and attention-grabbing – whichever suites your style.

For further reading on how to design your blog, check out:

Also, your blog can be used to promote your products and services in any way you want. You can write an entire blog series around your products, or limit your promotions to sidebars and widgets. Although it’s possible for you to do some self-promotion even while blogging for others, you’ll usually be limited to your bio section in these cases, for various publication-based reasons.

Lastly, your blog can be monetized. That means that, as long as you have a regular and significant amount of traffic to your site, you can earn a decent income without doing much beyond posting daily, engaging your followers/customers, keeping tabs on the numbers, and marketing your blog like crazy.


Wait, did we just say “marketing”? Oh yes, we did.

If you’re blogging purely for fun, and wish for it to stay that way, marketing isn’t really something you need to worry about. But if you set up your blog for business purposes, or you expect to make good money from it, you’ll have to work hard to let the right people know about you.

And even if you manage to gain a significant following, you can’t take this as a cue to be complacent and disappear from the virtual world for months, unless you want your followers to drop or forget about you altogether.

You also have to be more careful about how you project yourself to others. As a relatively famous blogger, you’re no longer just a nameless person on the Internet; you’re now a brand, and people will expect you to act as such (Hint: Good brands take care not to post overly offensive content on the Internet).

Staff Blogging


As a staff blogger, you already have a fully functional website to write for. There’s no need for you to worry about blog design, marketing, ads, and the like; just come up with fresh, original, and engaging content for the blog’s existing readers, and you’re good to go.

If the blog you’re writing for already has a large following, you can use your staff blogging position to expose your work to others. Provided your work is good enough, there may be at least one among the blog’s tens of thousands of followers who’s interested in your blogging services.

Let’s not forget that staff blogging is usually a paid position. Need we say more?


On the other hand, the type of content you can churn out is restricted by the blog’s niche, voice, and writing guidelines. If you’re writing for a blog with a fun, playful voice, you can’t be too stiff and formal with your style. Likewise, a tech blog has no space for fashion articles, unless we’re talking about apps that help you find the right dress size, for instance.

There’s also the accountability factor to consider. Everything you produce is a reflection on the blog owner, so if your post is “bad” in any way, it’s a disservice not just to the blog’s readers, but also to the one who gave you the staff blogging position in the first place.

The Decision is Yours

Whether you want to build a blog from the ground up, write for someone else’s blog, or do both, rest assured that all of them are legitimate ways to carve your own space in the blogosphere. Just make sure that anything you do is aligned with a clear vision of the kind of blogger you wish to become, and that blogging is really something you want to do for a living.

How to Choose a Basic Web Hosting Provider

Hosting is something that every website needs, but no one really enjoys shopping for it. With thousands of hosts to choose from it can easily become overwhelming if you don’t know what you should be…

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