All posts tagged “customers”

Excellent Examples of Sign Up Forms That Impress Your Customers Right From The Start

Although these forms are seen as less important details, they should be taken seriously. There are many businesses which don’t pay attention to this form and just throw something on their website that is supposed to be filled out, irrespective of its design. But without an increased number of subscribers a business couldn’t become a thriving business.

Excellent Examples of Sign Up Forms That Impress Your Customers Right From The Start

The truth is that sign-up forms come in so many styles that is very difficult to know which is the right choice. And yes: usually, they include a few form fields such as “email”, “password” and “repeat password”. So, is there something important to design here? There are just 3 form fields! Will they scare people?

Well, in some cases this really happens and data extracted from Google Analytics shows this is true. And of course, they’re not scared by forms, but by being spammed. Or, they’re reluctant to wasting time if the form is boring, too complicated and too long. A sign-up form should be catchy, memorable, remind the user that he is important and the reason why he uses the website.

How to create top notch and effective sign-up forms

Sign-up forms should look great, but they also need to be functional. Although there is no particular recipe for designing effective web forms, there are some general ideas that could be very helpful.

First of all, it should not take long for users to find the form. So, ensure that it’s visible. Offering the answer to the above mentioned questions creates trust and realistic expectations.

Some of these forms are placed in a corner of the website or on the welcome screen. In these cases, a sign-up form is just an instantly forgotten detail. One of the best things would be to place it on the top of every page on the website.

If there are some special offers, include a brief statement that informs users about them. Adding only those necessary fields and asking only what is really important usually makes people fill in a sign-up form easier and faster.

Designing clean, beautiful and effective sign-up forms involves a lot of creativity from designers. Building these forms in a very unique way attracts visitors and increases chances to fill out. Therefore, a memorable design should be considered.

Nonetheless, “memorable” doesn’t mean fancy or complicated. Even a clean and airy design can be impressive. The most important thing is to offer a different vibe to a sign-up form. It can feature big buttons, images, smaller or bigger fields, instructions and anything else that could be useful. The form layout is of major importance as well, so the button size should be aligned perfectly with the form fields.

Check out some examples of websites with creative and effective sign-up forms!

TestFlight has a simple, but effective sign-up form, with well aligned fields, including the terms of use and privacy policy.

Excellent Sign Up Forms - TestFlight
Website link: TestFlight

The form on the Barack Obama website is another great example of simple and very short form.

Excellent Sign Up Forms - Barack Obama
Website link: Barack Obama

Visitors already know that they have to fill out a sign-up form. Once they get at this point, there should be no distractions to keep them from accomplishing his task. Plus, they want what is on the unseen side of a form, so completing forms should be a breeze. In addition, the tone should be conversational, friendly and enticing. Yahoo sign up form is a great example as it requires only what is really necessary. The fields are perfectly aligned, your password is shown, there are no directions and it also includes the terms of service and privacy policy.

Excellent Sign Up Forms - Yahoo
Website link: Yahoo

Winning the trust of your visitors is essential. Usually, they don’t give their email IDs because they could be spammed. Under such circumstances, the best thing would be to add a statement that says “This website never shares your personal information with a third party”. Thus, people are reassured that their email IDs stay confidential and safe. Catalog Choice emphasizes that the privacy of personal information is protected. Other benefits are also mentioned on the left side of the form.

Excellent Sign Up Forms - Catalog Choice
Website link: Catalog Choice

Another way to create trust is by telling visitors about the frequency of the emails and by giving a sample of the type of content they will receive. People usually are reluctant to the unknown and they also don’t want to waste time reading less useful information, so offering just a small glimpse of what they will receive can prevent this problem. AVANTI does that. Their sign up form is entitled “Sign up for promotions”, so they inform you that by signing up, you will receive promotions, specials and news about their events at AVANTI.

Excellent Sign Up Forms - AVANTI
Website link: AVANTI

Calls to action incorporated on the sign-up forms add engagement and interaction. “Sign up” or “subscribe”? At the first glance, this is just a detail without any importance. But it might not be like that. “Subscribe” might sound too salesy. The word “subscribe” can send a subliminal message that makes people think they have to pay for something. Thus, “sign up” would be a wiser choice. “Start here” is also less used and it can also be great to use as well as “Start here!”.

Or, the call to action may describe what users can get by submitting the form. For example, providing an incentive is a great tip to make visitors sign up. It can be a free download, ebook or a free trial. InstantLoop uses beautiful colors and its logo design is very pretty. The call to action button is surrounded by some white space that enhances it. By “Join now”, users understand very well right from the start what to expect.

Excellent Sign Up Forms - InstantLoop
Website link: InstantLoop

LiveResto features a call to action button that tells you exactly what you’ll get.

Excellent Sign Up Forms - LiveResto
Website link: LiveResto

Letting people know about password length or format before submitting saves time. Generally, this kind of information emerges after users type in their password and it is too short or doesn’t include a number. Github seems to know that seeing error messages repeatedly is annoying. That is why they added some specifications for the password on their sign up form.

Excellent Sign Up Forms - Github
Website link: Github

The more sensitive info should not be required at first as people will become suspicious and will leave the website. Facebook sign-up form is a great example. The date of birth is the last info that is required and under it, there’s a short explanation: “Why do I need to provide my date of birth?”.

Excellent Sign Up Forms - Facebook
Website link: Facebook

Red buttons on sign-up forms have been used for a long time and at present, they are quite controversial. Nonetheless, testing is the best way to tell which color is right to choose for the sign-up button. That’s what GSM did!

Targeted forms increase the chances to be filled in. Thus, adapting to the specific needs of people improves the relationship with them on long-term. Jabong is a great example of sign up targeted forms. When filling out their form, visitors have to choose their gender.

Excellent Sign Up Forms - Jabong
Website link: Jabong

Simplify the form to prevent abandonment. The services or products provided by a business may be great, but if people don’t feel motivated to fill in the form, they will just leave the website page. Progressive profiling is another excellent solution to reduce the number of form fields. It means that a user won’t have to fill in 10 mandatory fields at once, but only 3 or 4 and then use other forms to get the additional pieces of information needed. Hubspot explains the process in details and tells you how to create this type of forms.

Great copy is also important. If emotional, smart and enticing copy is used for a sign-up form, chances are that more people will fill it out. Smart copy can also indicate that it takes just 2 minutes to fill it in. Tumblr features on its sign up form two simple, but enticing sentences: “Follow the blogs you’ve been hearing about. Share the things you love”. Microcopy is also beneficial. Microcopy means brief pieces of info that answer vital questions when filling out such a form. It answers questions such as “is this a free ebook?” or “will I get a weekly email if I sign up?” and makes a user feel more comfortable.

Excellent Sign Up Forms - Tumblr
Website link: Tumblr

Adding social media buttons is an extra piece of proof that the service is ok and safe. Podio adds several social media buttons such as Facebook, Live, GoToMeeting and Google. On the right side they also mention the main advantage and entice you to invite other co-workers. The headline “Good Decision” manages to build a positive impression related to the entire signing in process.

Excellent Sign Up Forms - Podio
Website link: Podio

Mentioning the number of subscribers builds trust and professionalism. Basecamp mentions that it has helped over 285,000 companies finish more than 2,000,000 projects.

Excellent Sign Up Forms - Basecamp
Website link: Basecamp

Showing the benefits of the form and using touchy, emotional language leads to a more personal connection and reliability. is a great example. On the right side of the form they have mentioned some bullet points enhancing the reasons why they’ll love

Excellent Sign Up Forms -
Website link:

Using Captcha may make user experience more difficult and also decreases conversions. Nonetheless, if you still believe that it would be extremely useful, test and see what happens. Then, you will know for sure which option is appropriate. To ensure protection against spam, Virb asks people to select the word “beldon”.

Excellent Sign Up Forms - Virb
Website link: Virb

The header of a form is also important. It should feature a larger font size than other text labels incorporated in the form. Some bullet points are also helpful as they can support and explain the main message better. Shutterfly sign up form has an enticing header. It’s visible and clearly shows what you will get.

Excellent Sign Up Forms - Shutterfly
Website link: Shutterfly

A sign-up form over a dynamic background with many images adds interactivity and grabs attention right from the start. Vimeo is a good example. The form appears right when you enter the site, but the form is designed in such a way that is still visible.

Excellent Sign Up Forms - Vimeo
Website link: Vimeo

If many details are required, creating a longer sign-up form is not the right solution. The user will get tired very soon and abandon it. In this case, the most suitable solution would be to provide a clue by showing the following steps. Another tip is to make the form look smaller even if they have to fill out the same information and the same number of fields.

The above mentioned websites are a great source of inspiration. And of course there are many other great examples of websites with effective and creative sign-up forms. It’s difficult to know which tips to choose and apply because you never know that to expect. And if creating sign-up forms can sometimes take too long, there are web form builders that require no coding. Thus, web designers save time and simplify their work. All in all, testing is crucial. As there is no precise recipe, testing will prevent many problems from happening and it will show you what should be improved. So test and test again and ask yourself: would you fill out that sign-up form?

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FTC says two bogus tech support operations scammed $120 million from customers

The Federal Trade Commission has temporarily closed two operations alleged to have tricked customers out of $ 120 million by providing bogus technical support. The commission has brought two cases against the groups, both of whom reportedly offered specious advice and fake security software to computer users, before charging money to “activate” the useless programs.

Jessica Rich, director of the FTC’s Bureau of Consumer Protection said that both operations “prey on consumers’ lack of technical knowledge with deceptive pitches and high-pressure tactics to sell useless software and services to the tune of millions of dollars.” One of the FTC’s cases named a group that offered a piece of software known as “PC Cleaner” to consumers, a…

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FTC sues AT&T over ‘deceptive’ throttling of unlimited data customers

The Federal Trade Commission is suing AT&T because the carrier throttles speeds of its unlimited data customers, a policy that the FTC describes as “deceptive” and “unfair.”

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Quoddy Custom Shoe Service: The generations-old moccasin-makers now allow customers to order shoes detail by detail

Quoddy Custom Shoe Service

For those in the Northeastern US, Quoddy is a household name, having been making moccasins, loafers and shoes of the like by hand in Lewiston, Maine for generations. Using techniques and methods derived from those…

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Cool Hunting

The Best Tips For Using Your Website To Convert Customers [Infographic]

While pretty much every business has a robust strategy for traffic generation, few pay as much attention as they should to conversion rate optimisation.

The Best Tips For Using Your Website To Convert Customers [Infographic]

All too often, companies spend ever increasing sums buying more and more traffic via SEO, PPC, social, email and so forth but don’t stop to ask “is this traffic converting into leads and sales at the highest possible rates?” When you consider that every 1% increase in conversion rates on a website receiving just 1000 visitors per month is worth an additional 10 customers per month, you start to appreciate the value of paying attention to your conversion rates.

The good news is that a business that has not paid any attention to conversion rate optimisation can implement quick, simple and cheap measures to increase their conversions by several percentage points and thereby dramatically increase the value of their existing traffic.

In this info-graphic by, we look to convey the importance of CRO and outline some best practices that any business can implement to dramatically increase the value of the traffic that they already have.

instantShift - Understanding Website's Conversion Rate Optimisation

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Top 10 WordPress Themes – How Customers See Them

The blog post contains information on the newly generated Top 10 WordPress Themes page. This page collects the best templates according to customers’ feedback.

Using Novelty of Design to Draw in Customers


Humanity loves new and interesting things. We love to explore and discover and invent. It’s this search for novelty that drives many people into the fields they work in. It drives the passion of artists and scientists and businesspeople. For most people, one of the worst things to deal with is boredom and stagnancy. The drive for novelty is one of the biggest reasons behind technological development (though it can be argued that military needs drive development even more) and as such, novelty is a very sought after product.

Novelty is used to great effect in many different fields, including advertising. Plenty of people in the United States watch the Super Bowl not for the actual game, but for the wonderfully novel and entertaining commercials. It is this sort of thought process and effort that helps distinguish businesses from their competition. If you can learn to utilize novelty in your company’s advertisements, you will increase the number of people who become interested in your business. Regardless of whether or not people seeing your ad are actually interested in your service or products, if they see a novel, entertaining advertisement, they will be more likely to look further into your business to satisfy their curiosity and they will be more likely to remember your business and tell others about it.

Surprise and Engagement

When planning and designing an advertising campaign for your business, it’s very important to remember that human nature is inquisitive. A person whose interest has been piqued will be far more likely to dig deeper to learn more about it. Advertising is a continuous process that changes and evolves over time as new and creative ideas eventually become old and stale, according to Vendor Seek. Don’t stop trying to be novel; you just have to remember that what worked before might not work over and over again.

If you want to stay ahead and keep people interested and engaged in your business, you’ll have to mix things up every once in a while in order to not get stale. For most people, “strange” is similar to “new” and if they see something that is surprising they will have a better chance of remembering it. If they remember an ad they saw on the commute home or while surfing through the internet because it had an unusual slogan, or different artwork, or maybe a unique presentation or strategy, they will want to look further into it and try to discover more about the product or service. A good example of a great advertising strategy has been of that of the company called true rivalry and even you can benefit from those strategies by going through this blog post by Shopify to give wings to your marketing strategy as well.


The main problem when it comes to using novelty in advertising is that the novelty will eventually wear off and the ad becomes old and boring. All this really means is that you or your marketing department has to keep working on changing and developing your ad campaigns to stay relevant and interesting. Targeting a specific demographic with novelty advertising can be difficult, according to The Newspaper Expert, especially if you use free handouts like fridge magnets with your businesses information on them. In many cases, using pens or fridge magnets or other small handouts are most often given to current customers. This sort of repeat advertising might not bring in a whole lot of new clients, but it can help retain the loyalty of current customers. Another difficulty with using novelty in advertising is the kind of thinking required to come up with clever, new ideas. Novelty advertising requires a little more thinking outside the box than regular advertising, according to Ad Savvy; you have to imagine how potential customers will see your ad and interact with it. Will they just ignore it as one of dozens of ads or have you done something unique that will draw attention to it?

When planning an ad campaign, it’s paramount that you always keep in mind what draws people’s attention, regardless of whether you’re actually using something novel or not. We live in a society dominated by the desire for pleasure and entertainment; people want to be engaged and interested, and they want to laugh at something funny or appreciate something clever or witty. There’s a reason the majority of advertisements have beautiful male and female models posing with whatever the product is; people like looking at beautiful people. While you don’t have to hire a professional model, keeping that fact in mind when designing your advertisements is incredibly important. No matter what you decide to do for your marketing, it’s important to remember that people enjoy being entertained. Humor, wit and beauty are the basic fundamentals to think of when marketing. The real challenge comes in thinking of unique and unusual ways to utilize and combine these fundamentals to create surprising, engaging ads that breed curiosity and interest in your business instead of boredom and apathy.

The post Using Novelty of Design to Draw in Customers appeared first on Design daily news.

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