All posts tagged “Design”

Design deals for the week

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Every week, we’ll give you an overview of the best deals for designers, make sure you don’t miss any by subscribing to our deals feed. You can also follow the recently launched website Type Deals if you are looking for free fonts or font deals. 11 Hand Drawn Fonts by On the Spot Studio Hand-drawn fonts […]

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Download the free transport icons package now!

Designer Daily: graphic and web design blog

9 steps to stunning magazine design

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Weapons of Reason is a four-year publishing venture by London-based design agency Human After All and D&AD, and a stunning example of magazine design.

Creative Bloq

Effective Web Typography: Rules, Techniques and Responsive Design

You’re reading Effective Web Typography: Rules, Techniques and Responsive Design, originally posted on Designmodo. If you’ve enjoyed this post, be sure to follow on Twitter, Facebook, Google+!

Effective Web Typography: Rules, Techniques and Responsive

Responsive Web Design isn’t just about columns, grids, images and icons. All of this will not make sense without text for content. As Bill Gates once said “Content is King.” When it comes to content, we need to talk about web typography. Looking at modern web design trends, having responsive typography is a big factor […]


How Simple, Classic Design Works

Dough. Apples. Sugar. Spices. These are all the ingredients you need to make a classic apple pie. Some recipes will call for extra ingredients to make things extra fancy, but none of those ingredients are necessary to create the delicious, simple, comforting dessert we all know and love.

Why am I talking about pie on a design website? Well, because I think that designers, of any kind, can learn a lot from bakers who skip over the fancy trimmings to give people what they want most – an uncomplicated plate of minimalist goodness.

Apple pie has endured through the years because it’s something people easily understand. In the same way, a simple, classic design that doesn’t require your audience to think too hard to understand the message will still be relevant after years of fancy fluff and bad trends have come and gone.

Apple pie is something you can’t really mess up – unless you start adding things that don’t really need to be there. It might not be easy to create the perfect design, but simplifying your “recipe” of features and information is one of the most important steps toward creating the best user experience possible.

Vintage poster design for home made apple pie with natural and organic ingredients
Image Source: Classic Apple Pie via Shutterstock.

“Pare” Necessities

The best recipes for apple pie, in my opinion, are the ones that keep things basic. In culinary terms, this allows the flavor of the main ingredient – apples, in this case – to shine. The apples are the “selling point,” so to speak. When you sit down to design a website, flyer, or brochure, make sure your audience knows exactly what they’re looking at.

In America and most of Europe (with a few exceptions), apple pies are covered with a crust. This crust is traditionally either flat or plaited into a lattice, and it sends a signal to hungry folks that the fruit they’ll find inside is probably going to be apples.

Make sure your selling point in a design is as clear as the apples in a pie. Determine exactly what your users are looking for and what they want. Ask them, if you can. The more testing you can conduct before publication, the higher your probability of creating a design that speaks to your users’ specific needs.

If, for example, you’re designing a clothing website, do your users want to search based on the types of clothing (shirts, dresses, shoes, etc.) or the types of materials (silk, cotton, leather, vinyl)? The only way you’ll know the answer for sure is if you ask.

Getting feedback from friends and acquaintances is a time-honored way of gathering “market” research in the initial stages of a design. Ask them specific questions about their experience – is something missing that they’d like to see? Can they digest the information they need clearly and without any assistance? If you’re bound by confidentiality agreements (or you have no friends), it’s perfectly acceptable to ask your client to produce this research for you or enable you to do it yourself.

This will probably be a terrible pun/cliche combo for both this article and this topic (forgive me), but Apple is the leader in the area of simple design and streamlined user experience. The Apple website and store are specifically designed to lead you, the user, through the buying experience with as little hassle and stress as possible.

Apple homepage

The product images are big; the text is short and obvious. Additional information is available at the click of a mouse, but if you don’t click the links, you never need to worry about it. You’d better believe that the web design department at Apple spent hundreds of hours figuring out the things their users wanted – and needed – to see in order to complete the sale. And well, cliches just mean that something is extra-extra true!

Sweet Reduction

There are plenty of things you can put on top of a pie: ice cream, sugar, whipped cream, syrup, cookies, cherries – the list goes on and on. Some people might think this makes the pie taste better, but in my opinion, if you have to add that many extra things to your pie to improve the taste, you’re starting from the wrong end of the plate.

Similarly, extra bells and whistles usually only serve to clutter up a design and obscure the fact that it wasn’t very good to begin with.

Simple Apple pie recipe Step by step Hand drawn illustration with apples eggs flour sugar Homemade pie dessert
Image Source: Simple Apple Pie Recipe via Shutterstock.

I’m not saying you should never add, say, an extra column, widget, or typographic treatment if you really need to, or even just really want to. But it’s important to start with a good “base.” Make sure the fundamental message of your design gets through loud and clear. Don’t give your users extra options they don’t need or aren’t looking for.

Don’t make it harder for them to get to where they need to go. Make your users’ main goal your top priority, and add in the “toppings” only once you’re sure the main event is a treat. And hey, toppings can be delicious. My favorite is apple pie à-la mode!

Ask Grandma

You know what they say: if your Grandma can’t figure out how to navigate through your design, it’s too complicated. Elderly people tend to have less patience, ability, or desire to sift through tons of unnecessary information. That makes them perfect starting points for determining exactly what’s needed for your design and what’s simply taking up space.

Let’s say, for example, that you’re testing a design for an mp3 store. Is your objective clear (instant download of mp3 files)? Will it be easy for your customers to find exactly what they’re looking for? Is the font size large enough for most people to read? Is there too much text? Too many ads? Is the shopping cart/payment method simple to find and navigate through?

Simply put: is there anything standing in the way of your user getting exactly what he or she wants? If so, Grandma might just get up and head down to the record store. (Assuming there still is one in her neighborhood!)

Remember to run your design past your grandmother (or your uncle, your great aunt Matilda, or anyone who’s not so “tech savvy”) and see if she gets it. If so, perhaps she’ll bake you a nice apple pie!

Your Thoughts?

So, what are your thoughts? Do you have an approach to simple design that has worked for you and your users in the past? Or perhaps you’re just hungry for some pie?

The post How Simple, Classic Design Works appeared first on Speckyboy Web Design Magazine.

Speckyboy Web Design Magazine

Does 2015 mark the end of pixel perfect design?

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Up until about eight years ago consumers of digital content had a limited viewpoint into our digital world. Maybe we had a desktop computer at home, a laptop at work or, if you were feeling brave, a dumbphone to connect to the very occasional slow WAP website. Smartphones didn’t take off until 2007’s iPhone, so before then running a real website on a phone was somewhat niche. Desktop computers had similar resolution screens, typically with widths differing by only one or two hundred pixels, and so fixed width layout for websites was quite common.

Creative Bloq

February’s top new web design tools

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The last few weeks have seen the release of a number of interesting tools, not least the new versions of HTML5 Boilerplate, which is now at 5.0, and Laravel which is also now on 5 – click through to see the new features and fixes. A bunch of brand new offerings have also been unleashed, including utilities for working with Google Fonts, style guides, SVGs, iOS animations and IE8 pitfalls.

Creative Bloq

Brutal London by Zupagrafika: The design studio preserves some of the city’s iconic Brutalist buildings like Balfron Tower in paper form

Brutal London by Zupagrafika

Paper models of buildings and animals are some of the most simple and classic children’s toys. But turning something 2D into a 3D sculpture never gets boring—and when you combine the DIY factor with interesting designs, you have the recipe for Brutal……

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Cool Hunting

Behind the scenes on a stunning example of magazine design

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French illustrator Jean Jullien contributed to the first issue of Weapons of Reason

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Find all design freebies you’ll need on (sponsored)

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Fonts, vectors, icons, photos, Photoshop brushes,… you name it, you’ll find it on The site offers many exclusive design freebies, but not only. They also aggregate tons of quality freebies from other designers, just to make sure that you’ll find what you need on their site. The website is constantly updated with new freebies, […]

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Download the free transport icons package now!

Designer Daily: graphic and web design blog

How WebRTC is going to transform web design

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Every day we see company emails or websites that distort badly on a mobile device or links sent via an OTT (over-the-top) message for a website that will only display properly on a desktop. There are numerous sites, particularly in retail, where it is difficult for a user to see the product categories because the icons are so small. In these situations, pages are clearly built for a desktop screen and a potential customer would have to zoom in to view the areas they may be interested in.

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