All posts tagged “during”

I swear, Katy Perry wore a Wii remote strap during the Super Bowl halftime show

Missy Elliott’s Super Bowl halftime show was amazing, introduced by Katy Perry riding a large polygonal tiger. For the final song, which went back to Perry for “Firework,” the songstress had to make extra sure she didn’t drop the mic as she was floated over the field — and apparently that means using a Wii remote strap, i.e. that-safety-precaution-Nintendo-gave-you-to-avoid-throwing-your-controller-into-a-TV-while-virtual-bowling-or-whatever.

At least, it looks like a Wii remote strap, and I’m not the only one who thought so. Cue the tweetstorm:

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ListenUp: Five promising acts who performed (officially and unofficially) during CMJ week

ListenUp


This week marked the annual CMJ Music Marathon in NYC—where seemingly every venue in the city is booked with bands from around the US and the world. Though the number of participants are in the thousands, we highlighted a few promising acts (who…

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Nikon’s Full-Frame D-SLR: D750 : The new lightweight camera is put to the test during a trip to Puerto Rico

Nikon’s Full-Frame D-SLR: D750


by Tariq Dixon With professional-grade capabilities in a compact, lightweight body, Nikon’s D750 is the brand’s latest (and in many ways, its most versatile) full-frame D-SLR. We took the camera to Puerto Rico to test…

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NFL bans Beats headphones during broadcasts after push from Bose

Many athletes pump themselves up before game time by slipping on a pair of headphones and cranking up the volume on their favorite songs. But players are going to have to make a change to that routine, at the behest of the NFL and its new sponsor, Bose. According to Recode, the NFL has banned players and coaches from wearing any brand of headphones — other than Bose — during televised interviews and other on-camera appearances. The restrictions are in place during all games, as well as pre-season training camps and practice sessions, and it extends from the pre-game through to post-game interviews in the locker room up to 90 minutes after the whistle is blown.

The far-reaching agreement is part of a new sponsorship deal signed with Bose…

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Critical Mistakes a Business Owner Should Avoid During Web Store Development

Launching a web store usually requires plenty of efforts and initial expenses. Every single day online business owners and developers make the same mistakes, which should be thoroughly analyzed and investigated as their prevention will help to make overall ecommerce development process much more effective, yet ignoring them can throw a business off and result in spending a fortune on fixing related issues in future.

Critical Mistakes a Business Owner Should Avoid During Web Store Development

It is not just enough to build a website (now almost everyone can do that!) and wait for someone who will come and buy your products and services.

Any web store owner needs to have a high quality ecommerce project with the clear marketing strategy for its growth. Remember, you create a website not for yourself, but for prospective customers, so take into consideration all their preferences. Many customers don’t want to spend their precious time on understanding how to use a website, so they will probably go somewhere else rather than investigating your sophisticated ecommerce functionality. If you still think over building an online store, my critical online business mistakes overview below can be of a great benefit.

Poor Design & Functionality

The importance of having memorable and modern design is a significant element of any web store, as customers can make aesthetic judgments about the company itself from the very first glance. The main aspect you have to notice is a website layout that should contain necessary text and graphic materials and stay rather informative at the same time to make the first impression. With good and responsive design you can be sure that pages of your store will load quickly what is really important for customers who don’t wish to wait for a while.

Moreover, any website owner has to do everything in order to provide some particular information their customers actually need. First of all, it’s quite essential to offer them an effective and reliable on-site search. The lack of speed and poor search results usually frustrate people. For more convenience, don’t forget to make a drop-down menu what will reduce time on choosing an appropriate product category. Provide customers with an opportunity to get back to previous pages which have been viewed. If to speak about poor design and functionality, please take a look at the High Noon Holsters. Major text data is messed up and uncomfortable usability won’t allow you to make a purchase even if you’re actually willing to make the one!

Poor Design & Functionality
High Noon Holsters

Standard Content

The other common mistake is using standard content without regular updates. A website shouldn’t make an impression of a desolate house that doesn’t contain any valuable and unique information. Some online stores don’t possess actual information about products offered and as a rule you can find product descriptions taken from manufacturer websites, like thousands of competitor projects. Use all possible and impossible descriptive methods to outline product features and specifications in your own way to attract prospective clients. For example, let’s assume that you’re selling tablet PCs among which you’re featuring Samsung Galaxy Tabs. Do you wonder, how many online stores use the same standard content from the manufacturer’s page Samsung Galaxy Tab® 4 7.0? Thousands! Stand out from the crowd with your unique content and you’ll make a real difference with your website performance and increase conversions and sales dramatically.

Standard Content
Samsung Galaxy Tab® 4 7.0

Sometimes online store owners do their best and add very extensive volume of information. Don’t overload your customers with the large articles to read or long video data to review. A lot of vendors think that most of their customers know what they actually want, but this is a substantial mistake: only well-structured and inducing descriptions can sometimes stimulate prospects to make a purchase.

Lack of Payment and Shipping Information

One of the most important questions for any customer is the product’s total price and delivery costs. This information should be given to customers in the first turn, as no one likes to be surprised by the final invoice, so if you can’t provide your customers with some specific options (like free delivery, for example), it’s better to let them know beforehand about this. The same thing concerns terms and ways of delivery which must be clearly explained to end users telling them how long they will be waiting for the purchased items and what shipping services are available.

Make your customer shopping experience more pleasing with modern options such as a one-click checkout, helping them to make purchases on the go, without complex registration forms and advanced verification. Furthermore, different customers have different payment preferences, so a person can pay using his bank account or electronic check and the other one wants to use a credit card or PayPal. Whatever customer needs are, you have to meet them to the fullest in order to succeed online.

PayPal
PayPal

Complicated Checkout

Many customers are tired or even hate filling long online application forms, that’s why try not to bother them with unnecessary information. Allow your prospects to modify their order if they made a mistake and want to remove wrong products from their shopping cart, instead of starting their ordering process once again. The checkout process, which is divided into many steps, can confuse your clients as well and make them leave online shopping cart abandoned without completing an order. For example, such well-known online stores as Sephora or Peapod have a checkout process of more than 5 steps, so guess their ecommerce experts should definitely think over how to improve their clients’ shopping experience.

Complicated Checkout
Sephora

Try to avoid mandatory registration. Remember, customers came to you for an easy and hassle-free shopping experience, so if a web store requires an account to order something, lots of them can eventually switch to another, more flexible your competitor. Give your clients the freedom to choose between fast purchases and special deals for return and registered users.

Insufficient Photo and Video Data

While visiting online shopping malls, customers can’t touch or try products as in brick-and-mortar retail stores, so they need at least to know how these items look like before making a purchasing decision. For example, tiny, poor quality images will never convince customers of buying something in your web store. Only large professional photos from different perspectives can make a real difference to your conversions. For example, I really like how data is presented at Focal Price (if to take the computer/electronics field) or Bathtubs Plus and Chopping Blocks (if to take general home products/accessories). They have essential specifications available, user reviews, photo materials and other necessary information to make a deliberate purchasing decision.

Focal Price
Focal Price

Chopping Blocks
Chopping Blocks

Some huge virtual shopping malls like Amazon are a bit oversaturated with the text and visual content (because of their enormous size and business concept), though provide their customers with pleasant shopping experience as well.

Amazon
Amazon

Video content can also be an essential part of a successful ecommerce strategy. Using product review videos of your own production will help your grab prospect’s attention and allow them making the most deliberate choice. I personally upload them to YouTube as well and this works for me as an additional advertising channel.

YouTube
YouTube

Did you face some other critical mistakes while launching your brand new web project? Glad to hear about your personal experience in the comments below.

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Ace Hotel NYC’s Artists-in-Residence Sleep / Walk: Four rooms turned into studios for work to be debuted during Fashion Week

Ace Hotel NYC's Artists-in-Residence Sleep / Walk


For weeks before opening its doors in 2009, the Ace Hotel New York was filled with artists-in-residence and walls were being graced with the work they’d leave—all of which still stands today. Visionary founder Alex…

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SpaceX Falcon 9 rocket explodes during ‘particularly complex’ Texas test flight

SpaceX’s rocket program suffered a setback today, with one of its three engine Falcon rockets exploding in mid-air during a test flight in McGregor, Texas. The company says it triggered the action after onboard systems detected that something was wrong. Nobody was injured, local Central Texas news station KXXV reports.

According to SpaceX, the rocket’s systems detected “an anomaly” that led to an automatic termination of the test. A company spokesperson added that it’s analyzing the data for more information on what the anomaly was, and how it occurred. “With research and development projects, detecting vehicle anomalies during the testing is the purpose of the program,” a SpaceX spokesperson told The Verge. “Today’s test was…

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The Verge – All Posts

Israel eavesdropped on Secretary John Kerry during Middle East negotiations in 2013

The US and Israel have been staunch allies for decades, but that doesn’t mean that the two nations aren’t keeping an eye on each other. Der Spiegel reports that Israeli intelligence agents wiretapped US Secretary of State John Kerry the last time he tried to broker a peace deal in the Middle East, in 2013. The German paper cites “reliable sources” who say that some of Secretary Kerry’s negotiation efforts between Israel, Palestine, and Arab states were carried out using unencrypted telephone equipment. Apparently the calls were intercepted as they were transmitted by satellite. The Israeli government then used the information it obtained to try “to reach a diplomatic solution in the Middle East.”

It seems everyone spies on everyone,…

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The Verge – All Posts

Manchester United is using a £500,000 camera system to track players during training

First-year Manchester United coach Louis Van Gaal (above) is shaking things up at the soccer club, but perhaps no change is getting more attention than the cameras that have stated popping up around the pitch. According to ESPN, roughly £500,000 of camera equipment has been set up at the club’s training grounds in Carrington, England.

Defender Johnny Evans told members of the press “We have this system at the minute where he can watch us on the pitch. A lot of teams use it but we are looking into it in quite a lot of detail. He is saying ‘you should be five yards to the right’, we are able to see things that are happening live on the pitch.” He added, “We went through a video recently and I was 10 yards out of position.”

It’s not just…

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The Verge – All Posts

Interactive Education with 1000 Days of Syria: A text-based web game, set during the first months of the Syrian uprising

Interactive Education with 1000 Days of Syria


When journalist Mitch Swenson ventured into the north of Syria in September 2013, he witnessed the tragic depths of the war first-hand. Most of the conflict coverage centered around the cities, but Swenson soon found that…

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