All posts tagged “feminism”

How one design agency is fighting for feminism

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I am a feminist. My penis doesn’t preclude me from being one. I feel pretty confident in saying this, because my liberal politics, my good grooming and the fact I do all the cooking and cleaning in my house mean that I’m a living paradigm of Modern Man.
    




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How feminism and commercialism combined to make ‘Camp Gyno’ a viral hit

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“It’s like Santa. For your vagina!”

So goes the pitch for HelloFlo’s tampon subscription service, as said by a 12-year-old girl who styles herself the “camp gyno.” Over a roughly two-minute video, HelloFlo has neatly subverted the cliches of menstrual advertising — the gauzy cinematography, the euphemisms, the omnipresent blue syrup — and it’s paid off. Since its release on July 28th, the ad has racked up over 4 million views on YouTube, in part because of its snappy one-liners and clever premise. It’s also the latest in a line of commercials that spread because even as they try to sell you something, sharing them feels almost political.

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