All posts tagged “lights”

Bud Light’s Super Bowl ad puts a man in the middle of a life-size Pac-Man game

For many people, the big-budget, celebrity-exploiting commercials are the best part of the Super Bowl, and Budweiser is responsible for some of the most popular ones. It doesn’t look like that’s going to change in 2015. This year, Bud Light is appealing to America’s fondness for nostalgia and super-sized things with a life-size Pac-Man game.

Dreams do come true

In the commercial, one lucky dudebro, after accepting a crisp Bud Light, gets to enter the maze. He’s shoved into a dubstep-soundtracked stadium, and a woman with a microphone says, “You. Are. Pac-Man.” He darts through the maze — sweaty, exhilarated, kind of drunk. The floor is lined with glowing pac-dots, and around every corner are big, waddling ghosts, waiting to cause…

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Meet Sombra, the Lampshade for Bike Lights : Improve all-around visibility by diffusing high-powered rear lights

Meet Sombra, the Lampshade for Bike Lights

Visibility on the bike is an essential part of staying safe on the road. Recent years have seen innovations in both apparel and lights that make being seen easier. While the lumen output has increased, many bike tail light designs still funnel beams……

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Cool Hunting

2014 Festival of Lights, Lyon : Highlights from the annual four-day event that transforms the French city into a luminous outdoor art gallery

2014 Festival of Lights, Lyon

Light festivals—from the spiritually steeped Hindu holiday Diwali to the newer contemporary art-focused events like SIGNAL in Prague—have become much-loved around the world. Regardless of race, religion or geographic location, there’s a shared human……

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L’Oiseau Blanc Atop The Peninsula Paris: Take in the City of Lights from the historic hotel’s recently renovated rooftop bar and restaurant

L'Oiseau Blanc Atop The Peninsula Paris


Finding quality food and drink in Paris is easy. Pleasing the palate has long been one of the city’s great artistic allures, and a wander in any direction will lead to mouth-watering fare. And yet, there’s no experience quite like …

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Chen Tianzhuo’s Picnic: Stoned astronauts, neon lights and religious iconography combine in this artist’s striking works, on display now in Shanghai

Chen Tianzhuo's Picnic


An indolent psychonaut walks onto a stage in a brightly colored outfit and loads his bong with the ritual gestures of a tea master. He puts on a helmet—complete with a weed leaf-shaped halo—and as the bowl burns, a cloud of thick smoke…

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Philips’ Hue lights will bring ‘Sharknado’ into your living room

Finally there’s a reason to invest in smart light bulbs. Syfy and Philips have announced that Sharknado 2: The Second One viewers will be treated to a custom light show designed to sync perfectly with the film when it premieres on July 30th. It’s all made possible with Syfy’s “Sync” second-screen app, which listens for audio cues from the film and then sends lighting commands to the Philips Hue system. Beginning at 7PM, any Philips smart bulbs in your living room will change color “to reflect the increasingly stormy weather conditions, chainsaw-induced shark carnage, and more.” (Don’t worry, the “light track” will repeat during Syfy’s 9PM encore presentation.)

But here’s the best part: you don’t even need to wait to experience this…

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The story of Spuds MacKenzie, Bud Light’s iconic ’80s mascot

If you’re too young to remember the late ’80s, you might have missed out on one of the most surprising American pop culture phenomenons ever: Spuds MacKenzie. Spuds was the super-cool, wealthy, woman-loving bull terrier that was the face of Bud Light during the period. Animal mascots are nothing new, but Anheuser-Busch’s advertising agency was adamant that Spuds was not a dog — he was a man. He did television interviews and even had hotel rooms in his own name to keep up the image, though there’s one kink to the whole “macho dog” picture: the mascot was played by a female dog. If you’ve always wondered about that Bud Light dog, Mental Floss has a good rundown on the history of this American icon.

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Charged: Leo Villareal Interview: The light sculptor on his Burning Man origins and how “The Bay Lights” has changed everything

Charged: Leo Villareal Interview


by Michael Slenske Two decades ago, New York-based light sculptor Leo Villareal attended Burning Man (the annual week-long art event in Black Rock City, Nevada, which culminates around…

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Cool Hunting

Traffic lights and fog combine to make amazing images

Read more about Traffic lights and fog combine to make amazing images at CreativeBloq.com


It’s amazing what you can do with just a camera and some light sources, whether it’s incredible light painting or dressing models in nothing but light.
    




Creative Bloq

This random guy gets the night of his life in Bud Light’s insane Super Bowl ad

The flood gates are just starting to open, as new Super Bowl ads are already trickling in. Budweiser and Bud Light both tend to swing for the fences with their ads, whether its with sheer star power or just the heartrending use of Fleetwood Mac. This year doesn’t look any different — here, a random guy gets scooped up and taken on an incredible night involving llamas and Arnold Schwarzenegger. As far as we’re concerned, it’s already a contender for strangest ad of the game.

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