All posts tagged “Logos”

Can you identify these superhero logos?

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As many superheroes’ identities must remain secret, the majority of these masked defenders are known not by their face but a well designed logo. Here, you’ll find 10 logo designs, some of which are partially obscured, others you can see in their full glory, all you have to do is identify which superhero they belong to. Easy, right? Let us know how you get on in the comments.

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30 Beautifully Hand Drawn Typography Logos by Paul Von Excite

e917292787f5643f9a2f2c60a45bb73aI recently featured Paul Von Excite in our compilation article 18 Inspirational Hand Lettering Logos by 18 Awesome Typographers and realized that we had not actually featured his work before. This seemed a little weird as his typography skills are very impressive. So that being said, below I have grabbed 30 hand drawn typography logos from his Vol.1 […]
Inspiration Hut – Everything Art and Design

Designers: When To Customize Type For Logos

Typefaces exist for a reason. They make our job as designers much, much easier, as we don’t have to consider the intricate ins and outs of designing appropriate letterforms to go with our designs. But sometimes, a font designed by someone else is not enough. Perhaps it doesn’t quite have the flair your client is looking for, or something about the design is a bit off, and just isn’t working.

When is it an appropriate time to customize the type you’re working with to suit the needs of your client? Let’s explore some ideal situations for you type-loving designers out there.

When The Client Asks You To

This one is obvious, but it still needs to be said. Some brands, by virtue of being unique to your client’s business, must have all of their elements be proprietary. This sometimes includes the type.

Logos are everywhere, and when too many logos begin to use typography and images that have become the standard in design circles, it can give the appearance of the logo looking the same as all the others out there. The less distinct a logo is, the more effort the client has to make to differentiate their business in other ways.

If you’re designing custom type for a business that already has an established brand, there is a whole system of protocol that you’ll need to stick to in order to ensure that the brand’s target market will still recognize the logo.

Sometimes, this can go wrong – even with big brands like Pepsi and Tropicana. When you are customizing type, it’s important to maintain cohesion with all the other visual elements that already exist in the brand’s mark.

When Your Font Library Isn’t Enough

With the amount of free and low-priced fonts out there, this one may not ever become an issue for you personally. I know I have far more typefaces than I know what to do with.

But sometimes, even that isn’t enough to satisfy a particular client’s needs, and I’ll have to dig deeper into my creativity to come up with a custom type treatment. I’ve studied type for a long time now, and I actually find that my customizations are often better than those you find at many free font depositories.

You can expand even a small font library by making custom modifications to your type. As long as you are aware of the fundamental rules of typography – weights, spacing, composition, et cetera – you can get an almost limitless variety with even the most basic set of fonts.

You can learn more about type and what goes into creating it from many, many free resources online, so there is no excuse not to do it right. The only thing worse than using a boring, standard font is customizing a boring, standard font the wrong way.

When You Want Something Familiar, Yet Different

If a totally unique font would be inappropriate for the project, yet a standard font would be lacking a certain something, the best option is to modify an existing font.

For example, say you want to use something that has the character of Helvetica, but won’t actually look like every other logo out there that uses Helvetica (is there even a way to count that many fonts?). Here, you would use a customized treatment that gives the general feel of the font you started with, but add a certain something that will make your logo really stand out from the rest of the bland, boring logos whose designers never bothered to change anything.

When You Need To Learn How Type Works

This is something that’s often overlooked, yet is very important for designers. Since type is such a fundamental component of design, there is a very good reason for all designers to learn how it works.

A lot of designers are afraid of doing custom type, because they don’t think their skills are up to par. I say: well, of course they’re not – you’ve never done it before! How else are you going to learn how to modify type if you never try it?

Some type designers will turn up their noses at the idea of graphic and web designers taking type modification into their own hands. But I don’t believe that type customization is only something that a designated type professional can or should do.

As I said, we all use type as designers – it’s a core component of our work. Why should we simply accept whatever fonts are available, even when they don’t quite fit our needs or the needs of our clients? We really shouldn’t.

What Do You Think?

Do you customize type for your design projects? What do you think designers need to learn about type in order to properly customize it when they need to?

Alfred Steiner’s “Likelihood of Confusion” Exhibition: Iconic logos reconstructed through found imagery at Joshua Liner Gallery

Alfred Steiner's

There’s something uncanny about Alfred Steiner’s latest exhibition “Likelihood of Confusion,” now on display at NYC’s Joshua Liner Gallery. There’s an element…

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18 Inspirational Hand Lettering Logos by 18 Awesome Typographers

baltimore_dribbbleBeing a font designer, I am constantly seeking inspiration from great typographers and wanted to share with you18 of the guys that I actively follow the work of by presenting some of their hand lettering logos. Compiled below is a variety of designs – from the raw to the digitally finished. Sit back, relax and let that […]
Inspiration Hut – Everything Art and Design

40 brand logos with hidden messages

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30 awesome retro logos

All the artists, illustrators and designers, if you are looking for some awesome retro logos then here we have massive logo collection just for you. Have a look at it below! Circles Circles have been the most prominent trend for logo design. It’s really a retro style that lots of designers seem to directly connect […]

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15 excellent examples of negative space logos

Negative space can be called as an art of utilizing the available space around the logo for making another image. Doing so will make your logo unique, catchy and memorable. If you do not believe then here are 15 excellent examples of negative space logos that will blow your mind. Have a look! 1. Pin […]

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Instagram, Facebook and Twitter logos get the breast redesigns ever

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The logos cleverly include hands and breasts to raise awarness of an important issue

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The Real Meaning Behind These 25 Cleverly Designed Logos

Logos, as you all know, play are a major part in branding. A good logo can help the masses associate and identify your product or service. This is precisely why logos go through vigorous designing and redesigning stages to communicate the brand they’re representing well.

Of course, there are those that don’t do so well as the meaning behind them somehow gets lost. For the ones that do their job successfully, you can’t help but marvel at how ingenious the design is and how they convey meaning with the use of space and symbols. That is, if you know what they mean or what to look out for. To help you with that, we’ve compiled 25 logos that we found have hidden meanings in their designs.

1. Amazon

The giant online store aptly takes on the name Amazon to convey its wide store directory. This is further hinted by the arrow linking the ‘A’ to ‘Z’ to say that they have everything from ‘A’ to ‘Z’. Which should be able to satisfy you, hence the dual meaning of the arrow being a smile.

(Image source: Business Insider)


2. FedEx

The shipping company’s logo seem like a simple one with only its name. However if you take a second look at the space between the ‘E’ and the ‘X’, you would notice an arrow. With it so perfectly placed there, it is no wonder that the arrow represents speed and percision.

(Image source: The Branding Journal)


3. Sony VAIO

VAIO is Sony’s brand line for its laptops. The logo is not just a sylized brand name but refers to turning analog waves into a digital form too. The analog waves are represented in the ‘V’ and ‘A’. ‘I’ and ‘O’ on the other hand can also refer to 1 and 0, which are the two digits used in binary code, the digital.

(Image source: The Branding Journal)


4. Sun Microsystems

This logo was designed by computer science professor Vaughan Pratt. While not having designer chops, Pratt managed to come up with a ingenious design by making Sun’s logo into an ambigram, which is a typographic design that spells a word out in various directions.

Here, he constructed the design that no matter what direction you twist and turn it, you can still read the word “Sun”.

(Image source: Diply)


5. Hershey’s

Hershey’s Kisses are so fun to give out as you can offer them to people with the quip: "Do you want a kiss?"

Bad jokes aside, turn the logo on its side and you just might spot a (chocolate) Kiss between the ‘K’ and ‘I’.

(Image source: Webneel)


6. Carrefour

The popular French hypermarket’s name Carrefour translates to mean crossroads. Hence the red and blue arrows pointing at different directions. If you squint hard enough, you’ll be able to make out the letter ‘C’ which was cleverly incorporated through the use of negative space.

(Image source: The Branding Journal)


7. Northwest Airlines

This used to be Northwest Airlines’ logo before it was retired in 2003. Simply put, the logo is well-designed by making use of negative space to both convey ‘N’ and ‘W’ at the same time. The triangle placed in the ring also suggest the image of a compass, with the triangle pointing in the northwest direction.

(Image source: Pixel Push)


8. NBC

NBC was once known as the Peacock Network when the bird was first used as its logo in 1956. The peacock has now evolved to this with its 6 colored tail representing the departments; News, Sports, Entertainment, Stations, Networks, and Productions.

Additionally, the peacock is depicted facing right to show that the television network is looking towards the future.

(Image source: The Branding Journal)


9. Goodwill

As a non-profit organization that helps disadvantaged people, it’s easy to see that Goodwill’s logo featuring a smile means that the organization helps them to become better.

If you look closer at the ‘G’ in the wording, you would see the same half smiley face. Now is the logo a ‘G’ or a smiley face?

(Image source: Wikipedia)


10. Toblerone

Chocolate again! Toblerone’s logo is lot more complex than Hershey’s. Look closely at the mountain and you’ll be able to spot a bear. The reason for this is because the Swiss chocolate company originated from the city of Bern, Switzerland which is also known as the City of Bears.

(Image source: Web Designer Depot)


11. Le Tour de France

The name of the of the annual and vigorous biking competition isn’t the only feature in this logo. Look closer at the letter ‘R’ and the yellow circle next to it. You’ll be able to see a cyclist in racing postion. The yellow circle can also represent the sun to signify that the race takes place during day time.

(Image source: Web Designer Depot)


12. London Symphony Orchestra

At first glance, this might seem to be a simple logo consisting of only the initial letters that make up the London Symphony Orchestra.

But if you take the trouble to visualize, the wavy line also conjures up an abstract image of a conductor waving his baton.

(Image source: Web Designer Depot)


13. MyFonts

MyFonts is a font resource for all your font needs. Being a font resource site, they’ve got to walk the talk by having a customized font as their logo. And what better way to do that than by having the ‘My’ stylized to also look like a hand? You know, to suggest that you can get your hands on the fonts you need.

(Image source: Web Designer Depot)


14. Facebook Places

Anyone remembered the defunct Facebook Places? Considered to be a direct competitor of Foursquare, all you have to do is take a closer look at the design. Especially the rectangle meant to represent a map. Now is it just me or does the lines form a number 4?

(Image source: Business Insider)


15. Spartan Golf Club

Like most logos on this list, this one tries to represent its name. And it does it well by representing 2 things. It first features a golfer swinging his club. With the use of negative space, it secondly features a side profile of a Spartan warrior.

(Image source: Somebody Marketing)


16. Cluenatic

If you couldn’t guess from the name, Cluenatic is a puzzle game. And a puzzle game needs a puzzle as its logo. Here, the letters making up the word ‘Clue’ is arranged to look like a maze. Additionally when you view the logo as a whole, it looks like a key.

(Image source: Stumblepod)


17. Cisco

Cisco is well-known for designing, manufacturing, and selling networking equipment. It is therefore not surprising that they decide to incorporate an illustrated digital signal into their logo.

But there’s another meaning to that digital signal. In fact it looks like an abstract of the famous Gold Gate bridge in San Francisco. By choosing this design, Cisco managed to both convey what they do and where they are located at.

(Image source: Business Insider)


18. Eighty 20

At first glance, you might think that this data company’s logo is just made up of random squares arranged into 2 rows. In fact, the squares are really binary codes with the top being 1010000 and the bottom being 0010100.

The binary codes form the numbers 80 and 20 respectively. When put together they form the company’s name. You get extra geek points if you managed to figure that out without the help of this explanation.

(Image source: Stock Logos)


19. Nintendo Gamecube

I’m sure anyone will agree that this is a good logo with its clever cube-ception game going on. But it’s about to get even more clever. If you look at it this way, the blue lines also form the letter ‘G’ and the black space in between forms the letter ‘C’. And what do they represent? That’s right, Gamecube.

Well played, Nintendo. Well played.

(Image source: Business Insider)


20. US Cyber Command

Why is this logo here? It looks like any ordinary blah government logo. That’s what the United States Cyber Command wants you to think. Look closer at the inner golden ring and you’ll find 32 characters.

The meaning of the characters is a little bit hard to decipher. Many speculated it’s Cyber Commmand’s mission statement encrypted in the 32 character code. For the logo’s meaning, check out this link.

(Image source: Business Insider)


21. Microsoft XNA

XNA is a set of tools Microsoft came up with for games development. The orange dashed line that makes up one of the ‘X’ strokes is actually Morse Code spelling out XNA. _.._ is X, _. is N, and ._ is A.

(Image source: Wikipedia)


22. Picasa

Google’s image editing and sharing site does not only represent a camera shutter. Oh no. Its name Picasa is a word play on the concept that the site is a home for your photos. Casa in Spanish translates to house. Now do you see a house in the middle of the colorful shutters or do you see a house?

(Image source: Wikimedia)


23. Rdio

Rdio, although lacking an ‘A’, offers radio streaming services as its name implies. Its logo cutely uses the space in the ‘D’ and ‘O’ to contain musical notes; a semibreve and a crochet respectively.

(Image source: Business Insider)


24. The Bronx Zoo

The Bronx Zoo can be found in New York City. Naturally being a zoo, they would use animals (in this case giraffes and birds) in their logo design. But wait, take a second look at the giraffes’ legs and you’ll see New York’s cityline artfully included through the space between the legs.

(Image source: Pixel Push)


25. Pittsburgh Zoo

American zoos sure love using negative spaces in their designs. And they do it beautifully, as demonstrated by the Pittsburgh Zoo in Pennsylvania.

In case you don’t see it, there’s a gorilla and a lion staring at each other from the sides of the tree.

(Image source: Wikipedia)