All posts tagged “market”

ZumZum, the coolest balance bike to arrive on the market

first image of the post
On first look, the ZumZum bike looks awesome. On second look, it is much more than that. It has a great design, yes, but it also has many features that make it more usable, more healthy, and good for your child’s development. Juste take a look at the graphic under to see some of these […]

The post ZumZum, the coolest balance bike to arrive on the market appeared first on Designer Daily: graphic and web design blog.

Download the free transport icons package now!

Designer Daily: graphic and web design blog

Line Skis Magnum Opus: An on-snow review of one of the lightest, hard-charging, all-terrain skis on the market

Line Skis Magnum Opus

Ski design and construction innovation continues to give riders the potential to push the sport forward in ways that would have early pioneers stopped in their leather boots. While advancements have occurred across all categories, perhaps the greatest……

Continue Reading…

Cool Hunting

Discover how to design for the Chinese market

Read more about Discover how to design for the Chinese market at

Design Perspectives is a new resource for those wishing to design for the Chinese market

Creative Bloq

How to use your design skills to tap a lucrative market

Read more about How to use your design skills to tap a lucrative market at

We live in an age where a job advert for a creative director in a digital agency requests an interest in ‘social APIs, circuit boards and Arduino units’ in order to ‘understand how things talk to each other’. The days of the garret – the untouchable talent in the ivory tower where smoke and mirrors abound – are over. For at least two years, ad agencies have been talking up a move towards product design; and when the slave turns master, you know something interesting is afoot.

Creative Bloq

To The Market: A New Online Platform for Conscious Shopping: All goods sold on the site are made by women survivors of abuse, conflict and disease, and in turn, help rebuild their lives through economic empowerment

To The Market: A New Online Platform for Conscious Shopping

While “conscious shopping” has become a buzz phrase of late, when it’s coming from a former Counterterrorism Advisor at the US Department of State, you pay attention. Jane Mosbacher Morris,…

Continue Reading…

Cool Hunting

65 Amazing WordPress Photography Themes on the Market This Month

WordPress is an excellent content management system for photographers, in part because there are so many outstanding themes available, both free and premium. With so many quality themes/templates…

Click through to read the rest of the story on the Vandelay Design Blog.

Vandelay Design

65 Amazing WordPress Photography Themes on the Market This Month

WordPress is an excellent content management system for photographers, in part because there are so many outstanding themes available, both free and premium. With so many quality themes/templates…

Click through to read the rest of the story on the Vandelay Design Blog.

Vandelay Design

Give your site a new look with the Creative Market WordPress Theme Bundle

Read more about Give your site a new look with the Creative Market WordPress Theme Bundle at

Have you ever walked into a new place and almost immediately felt comfortable with it? It’s in the look and feel of the location, and the same principle applies to your website. You want it to feel open and welcoming. That’s the sense you can convey with a theme from the Creative Market WordPress Theme Bundle. Grab it for just $ 39.

Creative Bloq

Four Standout Makers at 2014 AfroPunk Festival: From fragrant body oils to punk twists on traditional attire, highlights from this year’s market

Four Standout Makers at 2014 AfroPunk Festival

by Laura Feinstein Since its humble beginnings in 2004 as a small, free concert at the Brooklyn Academy of Music’s BAMcafé in Fort Greene, Brooklyn the AfroPunk Festival has blossomed into a full, two-day cultural juggernaut…

Continue Reading…

Cool Hunting

How To Get Your Readers To Market Your Content

For all its conceptual highs, digital marketing is not all about the expert input. In fact, when it comes down to gaining some extra traffic through Google and through social media, user-generated content powers you further and gives you the confidence to take bigger strides (at times, if not always).

via Maria Reyes-Mcdavis

Getting your content marketing endeavor to follow the right tone is about hitting more than one sweet spot. And facilitating quality user-generated content in the right measure lets you achieve exactly that. Having said that, how do you really bring in the results without having to spend a fortune on ads and contests?

The Emotional Quotient

Are you running a Facebook page for a real estate firm that apparently nobody has heard of? Getting the virality factor on Facebook and gaining followers for a brand no one knows exist is a challenge, particularly when there isn’t a large budget attached to achieving that goal.

There is however a strategy that banks on touching the emotional cord of customers. A real estate product, for example, can spin around a contest where they ask their followers to share a picture of the favorite corners of their home; best picture wins a prize. For a soft drink brand, a contest revolving around friends can work remarkably well.

Irrespective of the brand you are representing, creating campaigns around relevant themes to make an emotional connection can really do the trick. The level of engagement they offer you is unbeatable and you can really leverage this engagement to get more and more heads turn for the page.

Further Reading:

Listen to Them

So, you have got your brand pages on Twitter, Facebook, Google+ and on a few more social networks. So far so good, but if you continue with the unidirectional communication between you and the consumers, it beats the whole purpose of being on social media in the first place.

Platforms like Twitter are meant for you to have a one-on-one interaction with your followers, and more importantly, you also need to keep a close tab on the feedback you receive on these mediums.

"You Spoke, We Listened"

Take the case of the liquor giant, Maker’s Mark, for instance. Keeping in mind that the sharp rise in the demand, Maker’s Mark made the announcement that they would be diluting the alcohol percentage in their whiskey. Apparently, it didn’t take long for their consumers to take over Twitter and express their disappointment with the decision, with some even requesting the brand to instead raise the price.

The brand was wise enough to not keep its ears and eyes to the ground and instead soak in all the feedback with effect. They retracted and reversed their decision and turned a bad decision into a social media win: customers were glad that their tweets could actually make management change product-related decisions.

Crowdsource Content

The more content you have on your website, the better the chance of it being indexed by search engines. Google likes content-heavy websites, and if your website contains a lot of user generated content, it doesn’t hurt. There are various tools available for the same and all you got to do is to use those for your advantage. Wikipedia is a fine testament to how remarkably the practice of crowdsourcing can work.

If you indeed decide to go for content crowdsourcing, make sure that your content contributors aren’t being asked to fill out the long-winded registration forms that require tons of redundant information.

Pay Attention To These Basics

Going bonkers with creativity is admirable, but it shouldn’t be done at the cost of missing out on the most elementary details. There are some basics which have to be taken along:

Appropriately Designed Website

On the surface, it seems pretty obvious that your website’s design will go a long way in getting you numbers, but the whole practice of having an inspiring design for your website requires serious attention to all the rudiments. Good design doesn’t mean showering your site with flamboyance.

A minimal design can also look equally inspiring. The design could draw focus at the points which are meant to draw attention, like the categories, menus, widgets, fonts etc.

Content That Intrigues

Content is king and it will remain to be so, no matter how many madcap content marketing strategies keep mounting. Every content marketing strategy relies heavily on the quality of the content. The content has to be intriguing and valuable enough for your visitors to share it and come back to your website frequently with the hope that they will continue finding valuable content on your site.

The content on your site has to not only be original and unique but adequately so to show off your brand’s personality. You can also craft it in a way that it triggers discussions. Ending your articles with questions is the easiest way to do so when you can ask people to express themselves in the comment box, which would further boost the user engagement on the website.

Social Media

Social media has an indispensable worth when it comes to content marketing. You are pitching yourself directly to your target audience when you are sharing your articles on the social media platforms. As and when you have created a piece of content or included images that have the virality potential, you can garner quality traffic for your website.

Create separate accounts on major platforms like Google+, Twitter and Facebook if you wish to make the most out of the benefits each of them has to offer. You can eye gaining as many followers as possible, something which can really give a push to your numbers.

Social Media Quirks

Whenever you put a post of your website on the page, do include the relevant hashtags for enhancing post visibility. The hashtags are aimed to make your posts reach those who aren’t yet following you. Here are a few guides and articles to help you make full use of hashtags:

Again, in order to extract maximum benefits out of this strategy, you need to have a crisp and interesting enough content.

Keep an Eye on the Stats

Once all the hard-worked efforts are made, it is recommended that you use a tool that lets you seamlessly keep track of the results achieved. I would recommend Google Analytics. Whilst there are multiple tools available to give you a fair insight into your site’s performance, not all are as streamlined and simple as the Google Analytics. Insights into customers’ demographics and their behavior can be seamlessly gained.

Further Reading:

Motivating your followers to share your content is what you need to further your reach. Have you tried any of the methods mentioned here, or do you have something new to add? Do add a comment below.

Editor’s note: This post is written by Maria Mincey for Maria is a full-time blogger passionate about digital marketing and new technology initiatives. Boiling her writings with pertinent insight, she aims to make an instant personal connection with every reader. Maria is employed with Xicom Technologies Ltd. You can find her on Twitter.