All posts tagged “Minimal”

Czech-Designed Master & Master Furniture: Minimal, practical pieces that don’t sacrifice aesthetics for function

Czech-Designed Master & Master Furniture

Prague-based furniture producer Master & Master—founded in 2013 by graphic designer Ondřej Zita and furniture-maker Luděk Štejgl—creates minimalist pieces that are thought up by young Czech designers. With a focus on long-lasting materials and function……

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Is Minimal Design the Best Strategy for Your Site?

One of the buzzwords of modern marketing or design work is “understanding your customers.” Before you jump on board with a trend or design style, it’s good to research how consumers or clients in your industry respond to it. One particular trend that has dominated the web for several years is minimalism. So, if you’re considering a minimalist redesign, let’s take a look and see if it’s the best strategy for you and your site.

Why Minimalist Design is All the Rage

Modern minimalism has been around for over 80 years. Several decades of lavish design and skeuomorphic hyper-realism supplanted the postwar minimalist movement, but it has once again become a mainstream trend. The most common elements include:

  • Letting a handful of visuals convey your larger message (“less is more”). Videographer Cedric Vella does this by featuring just his name and title, three informative links, and a calming background image above the cut of his one-page website.
    Videographer Cedric Vella
  • Cutting anything that distracts from your main point or purpose — only leave an element in place if your design makes no sense without it.
  • Making every detail fit your theme in the way it communicates your message. Eleonora Zorzi’s digital design page has very few elements, but they each fit her personal brand — structured and creative at the same time.
    Eleonora Zorzi digital design page
  • Using sparse, carefully selected colors. Minimalist design usually includes one or two highlight colors, which draws the viewer’s eye.
  • Providing as much direction with your white space as with your words. Separate text into sentences or small paragraphs, and spread these out in the order and direction that you want them to be read.

All of these things lead to design that many users appreciate because it’s fundementally easy to use. Additionally, so many user’s lives are full of clutter that a bare-minimum design aesthetic feels very refreshing.

Pros and Cons of Minimalism

As with any fad, minimalism has some inherent downfalls. It’s not a one-size-fits-all solution; some businesses need more visual content or intricate design because of the nature of their work. A minimalist approach wouldn’t fit sites like Square Circle, the Hard Rock Hotel brand, or SensiSoft, for example.

Trimming all content down to bare bones would downplay the impact of Square Circle’s bold ad work, eliminate the lush details sought by Hard Rock Hotel guests, and fail to
illustrate the adaptability that SensiSoft brings to the advertising world. Minimalism can also make you unsure about whether you still have too much content, or be so austere that your message is unclear to visitors.

There are, however, well-documented advantages to using minimalism for the right endeavor:

  • Faster load time — there aren’t multiple photo and video files that take forever to load.
  • Ease of navigation — it’s hard to get lost when there aren’t many places to go.
  • Lack of ads — highly appreciated by most visitors, especially those in a hurry.
  • Less server strain.
  • Centrality of content — all distracting elements are eliminated.
  • Responsiveness — easier to optimize for mobile browsers.
  • Aura of importance — not cluttering up the page lends your site an authoritative mystique.

Determining whether the pros and cons are of more weight depends largely on the kind of business your site represents. Beta testing on a core group of loyal users is one way to gauge how your customers are likely to receive a complete minimalist redesign of your site.

How Using Minimalist Design Can Affect Your Business

If you are in ecommerce, minimalism can definitely be a design asset. The loading and navigation speed of a streamlined site makes the casual shopper more likely to buy, whereas you can lose 4 out of 10 visitors because of a slow-loading page. Consistent design and an understated, professional appearance also make viewers feel better about doing business with you. With simple, intuitive use being important to 76 percent of surveyed web users, minimalism can be a safe default option.

leading companies like Apple have made minimalism the standard for design

Others argue that since leading companies like Apple have made minimalism the standard for design, many people forget that there are other, equally viable ways to make technology beautiful. Many consumers middle-aged and older find minimal design ugly — they appreciate well-placed details and cozy spaces with more than ‘two pieces of furniture’.

In addition, minimalism’s simple appearance belies the intense design process required to get it right. This makes for many badly designed “minimalist” sites.


If you think minimalism will appeal to your target demographic and enhance the aesthetic of your business, go for it, as long as you consider the following:

  • Run many tests before you fully commit to your site’s new look.
  • Implement changes gradually; this can sometimes make people more comfortable with the updating process. (Include a notice in your blog or newsletter to avoid confusing your visitors.)
  • Accept honest feedback. If you realize that your sleek redesign is less of a hit than you hoped, be willing to add back in a few of the older elements that your customers appreciated.
  • Don’t use good design — minimal or otherwise — as a substitute for strong marketing and customer service.

How has minimalism figured into your business? Share your stories with us!

The post Is Minimal Design the Best Strategy for Your Site? appeared first on Speckyboy Web Design Magazine.

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Home London Trade Show Highlights: From bikes to minimal lamps to cosmic-themed dinnerware, our picks from the impressive design fair

Home London Trade Show Highlights

At the most recent edition of London’s Home trade show, held in the beautiful Victorian Olympia exhibition space earlier this week, a huge number of designers and brands gathered to showcase their latest products to buyers and press. The fair offers……

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Effective and Minimal Branding Project: Beige by Josep Puy

Minimal Branding Project3Josep Puy is a graphic designer based in Barcelona, Spain, he has created this minimal branding for the company 'Beige'. They sell personal hygiene products and body care products, all of which are nature-based with scents such as' Rosemary, Cedar wood and Eucalyptus. via: Josep Puy
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28 Free Minimal WordPress Themes of 2014

Do you love content more than design, packaging and aesthetics? Are you a believer in the saying- less is more? Do you feel impressed with sober and serene looking web platforms? If you answer in affirmative to all these queries then it is 100% sure that you will fall in love with minimal WordPress themes and more so if they do not cost you even a single penny.

28 Free Minimal WordPress Themes of 2014

What did you say? Free minimal themes of WordPress are rare and do not meet quality standards. Well, this is true but only if you have not done your homework. Ok, you do not want to do this tedious homework. No worries. We are here to bail you out.

This is a collection of 28 fabulous free minimal themes that we have shortlisted after complete homework, at different sources. We have taken every effort to bring you quality templates and you will be really amazed with their characteristics. Their features can easily give the premium themes a run for their money. Do not believe us? Take the tour of this post and you will be nodding in complete agreement. And we are also certain that you will pick a freebie for yourself. So, get started. There is no point in waiting and wondering.

1. Untitled


Yes, the theme has not been named as yet and thus, being referred to as Untitled. It does not cost you even a penny and offers you very valuable attributes. The template offers featured images, posts, fixed header and subtle CSS3 transitions as designing fodder. But wait, this is not all; you can get lot more if you explore it further. The theme is ideal for blogging and can also suit other purposes. Minimalism finds a very sound expression here and if you are an admirer of the same, Untitled is a must-watch.

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2. MyStile


Lightweight and neat, MyStile is a very nice theme based on minimalism. It has been designed to serve eCommerce sites and makes use of WooCommerce to create your shop. The template is easy and open to customization. You can change the colors and personalize the homepage in your fashion as the template has got options for the same. There are sticky notes, sales banners and many other cool elements to make your shop more attractive and effective.

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3. DW Minion

DW Minion

If you want your audience to focus on you words then minimal themes are the best choice. DW Minion is a modern and minimal blogging theme with a simple interface. Its simple layout, responsive design, post formats support, off-canvas navigation and other attributes infuse it with lots of strength and you can rely on it to achieve results you have craved for. The clean layout and legible typography will keep readers engaged and you can be sure of exposure and visibility finding way towards your content.

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4. Mansar


When you take a look at the features of Mansar, you cannot believe that it is a free theme. Its premium class attributes give it a completely premium character and you can be sure of top notch results. Designed for blogs, it is mobile friendly, translation ready, fast, social media compatible, SEO optimized, HTML5/CSS3 ready and lots more. It knows how to make you popular and credible. It offers you complete freedom and a motivating environment where you can write to your heart’s content. The template will handle and market your words without asking for any effort on your part.

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5. Socialize Lite

Socialize Lite

Crafted for blogs and magazine websites, Socialize Lite is a simple, effective, responsive and lightweight theme. An ardent follower of minimalism, the template knows its works by heart. It is very focused on content and ensures nice presentation of your words without taking away from their seriousness quotient. The theme is a thorough professional and gives you all the material you need to make a sincere style statement. It is a great friend in the form of a template that you can trust blindly.

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6. JustWrite


A modern minimal theme, JustWrite does complete justice to its name. With the theme by your side, you can do nothing but write as everything else is automatically taken care of. It is loaded with the necessary responsive design, custom menus, featured images, advertising widgets, jQuery slider, multiple sidebars and many other features. And yes, this is all for free. You can use it for blogs, magazines and other content driven sites.

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7. Hemingway


Named after the Noble prize winning author, Hemingway is a neat, responsive and attractive theme for bloggers with two column layout. The theme is very simple and an ideal platform for those who place words above all else. It offers you post formats support and you can upload images, quotes, links, videos and all else easily. The theme is also responsive and retina ready; fitting into all screen sizes and resolutions. Simplicity and substance find the best expression here and this template is, undoubtedly, a must-have.

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8. Lingonberry


Typography plays a big role in making your blog popular and Lingonberry understands it very well. It comes with beautiful typography, responsive design and minimal display so that your words are packaged well and appeal to readers. It is also easy to install, use and customize. You do not need any external help to operate it and the template performs out of the box. Your blog will be accessible on all viewing devices and you can easily earn name and fame.

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9. Baskerville


Do you possess lots of content and want to share it on your blog or magazine site? Well, then Baskerville is the right choice as it has been specially designed for hoarders of words, thoughts, images and various other types of content. It offers you masonry layout and post format support so that your web platform looks neat and rich. There is one very special feature known as contributor page template through which your audience and visitors can also contribute to your huge repository. Last but not the least, it is customizable and you can modify it easily.

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10. Cudazi Mono

Cudazi Mono

Here is a free multipurpose theme based on the minimalist approach. Cudazi Mono comes with premium class features and they include unlimited galleries, drag & drop menu, shortcodes, multiple portfolio types, footer layouts, etc. The template has been designed with great attention to details and convenience of users in mind. It is highly flexible and offers backup for all kinds of content. What you have to do is activate the template and then everything is in your control.

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11. deLighted


Clean and simple, deLighted will really delight your mind and heart. This free minimal theme is best for blogs and loads like a breeze as it is very lightweight. It provides you custom background, colors, header, menu, featured images, sticky post and many more favorable features. What is more, it is translation ready and thus, you can get in touch with readers who do not understand your language. deLighted is very simple and sweet; you are sure to like it.

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12. Able


WordPress started out as a blogging tool and Able comes forward as a traditional blogging theme, taking you back to the roots. The template is packed with a three column layout, clean design and responsive framework. It is highly centered on content and treats words king size. It also knows about the needs and taste of readers and thus, comes with clean typography. Able makes your blog richly readable and engages them like no other template.

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13. Superhero


An amazing combination of cleanliness and colors, Superhero is a very smart theme with a minimal approach. It offers you fully-blooded featured images and posts, fixed header and CSS3 transitions. The theme is very friendly to use and gives your readers a super smooth navigable layout. It is very easy on the eyes and also pleasing which keeps audience engaged and they do not leave unimpressed. It really is a superhero and will give your blog great energy and style.

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14. Origin


A gem of a minimalist theme, Origin is buzzing with cool features. This template carries custom header, background, numerous typography options, Google fonts, link color picker, sticky posts, translation readiness and more. It is very smart and there is no way you will find it lacking in any department. Available absolutely for free, Origin can make your blog the center of attraction. You just need to switch on the button; things will quickly fall in place.

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15. Interface


This free minimal theme has won many admirers and you can completely bank on it for best results. Interface is simple to use and offers you lots of features such as 4 layouts for every post/page, 5 page templates, 8 widget areas, 6 custom widgets, featured slider, 10 social icons, top and bottom info bar and many more. The theme is free of course, but the features are no less premium. They are completely capable of giving a tough competition to any premium theme. Focused on results, Interface is interesting, innovative and inspiring. You will have a great time with it.

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16. Start Point

Start Point

Minimalism is a very popular theme design and it has got many takers. Its charm becomes all the more appealing when you find it in a single page template. Start Point is one such theme with this dynamic combination. It is elegant and stylish with all the sought-after features attached in its body. It is perfect for your business site and offers you customization options so that you may tailor it as per your taste. The template is a performer and you will see it working immediately after the installation is over.

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17. Sorbet


Sorbet presents your content in a clean manner with dashes of colors but this does not affect the minimalist spirit of the theme in any way. It retains its core character and also manages to bring in colorful sunshine. The template is very fresh and thus, comes with latest attributes. It offers you an easily navigable header, custom colors, background, RTL support and many more qualities. What is more, it starts with a single click and performs from day one.

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18. Arcade Basic

Arcade Basic

This is a lightweight and mobile friendly theme with lots of modern features. Arcade Basic boasts of many tempting features that you normally do not get in a free theme. It has post format support, bbPress/BuddyPress compatibility, Bootstrap readiness, Google fonts integration and many more things. With this theme, you can easily own an outstanding web platform that would grab eyeballs in a jiffy. Arcade Basic is certainly going to be an asset and thus, you should not delay it anymore.

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19. Lensa


Invented by Colorlabs, Lensa is a very vibrant theme meant for photographers who want to create an online portfolio of their work. The theme is quite latest and comes loaded with a full-screen slideshow that loads like a breeze on all kinds of viewing platforms. It is also integrated with Picasa, Pinterest, Flickr and Instagram which means your fans, friends and followers can access your photography work without any problem. Lensa is very energetic and makes use of Javascript animation that adds a superb oomph factor to your site. It is a terrific template from all angles and you will really treasure it.

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20. Ascetica


Ascetica is a nice portfolio/blog theme with a very spacious layout that gives enough room to all the elements to breathe. It is very minimal but does not lack in features. You will find all the coveted characteristics in its arsenal. The theme is simple and avoids bloating so that you get exact results. It would not be wrong t say that the theme knows the definition of Ascetica exactly. If you are a stickler for straightforward and strong templates, then Ascetica is definitely a must-have.

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21. Casper


If you believe in the saying according to which beauty is simplicity then Casper is the right choice for you. This simple and beautiful blogging theme, based on the minimalist approach, can win your heart in the very first look. The template is responsive and customizable meaning which your blog will reach out to as many people as possible and that too the way you want. It is packed with very cool features and you will get all the support to build a strong and stylish blog. Available for free, Casper is completely a must-have template.

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22. Fruitful


Here is a simple blogging theme that lives true to its name. Fruitful is indeed fruitful and gives you premium results for free. It offers you 2 two types of layouts, responsive design, simple layout, sexy styling options, customizable options and many more features. You can work on it like you operate your Facebook account; it is that easy. Fruitful is fully trustworthy and you will be absolutely fine with it.

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23. PlayBook


Carrying the best features of MyThemeShop, PlayBook is an awesome free theme with superior features that you normally expect from premium templates. It offers you a neat dual column layout, SEO optimized design, custom widgets, translation readiness, HTML5/CSS3 integration and many more things. You can install it in a single click and everything will follow smoothly. In case you get into trouble, the theme is ready with lifetime support. PlayBook is powerful, pleasing and pliable; all at once.

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24. Magnifique


A super simple blogging theme, centered on the basics, Magnifique is really a must-watch. It treats your words like a superstar and keeps the content in the center stage. But do not think that the template is boring. It is pretty pleasing and offers you unlimited color schemes to design your blog in your way. Not only this, the theme is also ready with free support and follows the best WordPress practices.

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25. Meet Gavern

Meet Gavern

This is a free multipurpose theme with premium plugins and attributes. Meet Gavern has been designed with extreme care and complete attention to details. It carries responsive design, CSS3 animations, social media integration and many more modern features. The template brings you optimum exposure and there is no way you cannot get into the popularity chart. So, just fix a meeting with the template and get it home.

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26. Stumblr


Inspired from Tumblr, Stumblr is a very smart and sexy theme that will leave you spellbound. It is best for microblogging web platforms and offers you every requisite feature. Based on the minimalist approach, the template is very straightforward and you will be ready with your site in seconds. It has a long list of admirers and you can rely on it without any hesitation. Stumblr is very performance-centric and asks for minimum interference on your part.

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27. Blogged


Primarily a blogging theme, Blogged is also fit for magazine and content centric sites. This free minimal theme is very powerful and also gives you customization options so that you can personalize it. Its features include HTML5/CSS3 readiness, SEO optimized design, cross browser compatibility, numbered page navigation, unlimited colors and lots more. You will be easily impressed with the qualities of Blogged and sure to bring it home. So, get the demo and make it fast.

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28. Minamaze


This is a minimal blog/portfolio theme with a difference. Minamaze gives minimalism a new definition and brings you a light style template with great visual appeal. The template is packed with responsive design, retina display, 10 widgets, SEO optimization, regular updates, 600+ Google fonts and much more. All these attributes are enough to get you good ranking and audience approval. Owning Minamaze is akin to seeing your dream come true and thus, it is definitely worth possession.

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Minimal Lingerie Without the Lace or Frills: Simple, elegant intimates and undergarments to wear under scratchy sweaters this season

Minimal Lingerie Without the Lace or Frills

While lower temperatures in the north means piling on scratchy wool sweaters, the lingerie underneath doesn’t need to be the same. Thankfully, there are more comfortable, minimalist alternatives to the mass-produced sea of frills, bows and neon colors than ever before—high-quality materials have never looked so sexy. Below are some…

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Sempli + Joseph Ribic Bottle Openers: Product designer Daniele Semeraro taps fellow Accademia Italiana alum to collaborate on these minimal, stylish drink accessories

Sempli + Joseph Ribic Bottle Openers

Best known for its stemless, virtually floating Cupa glass series, LA-based design house Sempli has devoted itself to creating products that combine simplistic…

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CLAE + LIFUL Capsule Collection: California and South Korea unite for a minimal menswear collaboration

CLAE + LIFUL Capsule Collection

While Japan may garner more attention than its neighboring countries combined when it comes to fashion design, those in the know have been watching Korea in recent years. Why? Because of brands like ,…

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Pixel-perfect minimal branding for design studio

Read more about Pixel-perfect minimal branding for design studio at

The team showcased a range of styles throughout the website and stationary designs

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Winter Session’s Two-Tone Day Pack: The minimal, modern backpack gets an update with three earth tone colorways

Winter Session's Two-Tone Day Pack

In late 2013 we were introduced to Denver’s Winter Session, makers of rugged waxed canvas bags and assorted leather goods. The clean aesthetic is immediately attractive to a range of tastes, and is most appealing about…

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