Read more about Pentagram creates new typeface for Smithsonian Design Museum’s logo at CreativeBloq.com
vimeo: 98607232 There are plenty of museums around the world that feature design in their galleries but the Cooper Hewitt Smithsonian Design Museum is the only museum in the United States that devotes itself entirely to design. So, how do you approach a logo redesign for one of the biggest and important museums for design itself?
Paula Scher’s team at Pentagram recently completed a brand refresh of their iconic identity for Jazz at Lincoln Center. The update encompassed changes to the name—removing “at lincoln center”—logo, print materials and signage, and included the addition of a custom typeface called Jelly Roll (after the legendary jazz pianist Jelly Roll Morton.)
Be sure to check out the post on Pentagram’s blog which outlines quite a few details about the project and reveals several more images of the work.
Pentagram Project Team: Paula Scher, partner-in-charge and designer; Kayla Jang, designer.
Jelly Roll font designed with Jeremy Mickel, adapted from House Industries’ Neutraface 2.
2013-2014 season campaign: designed by Luis Bravo, Maya Sariahmed, Mike Tully, Casey Walter, and Ho-Mui Wong at Jazz at Lincoln Center.
Portrait photography:Whit Lane and Marylene Mey.
Design Work Life
I’m loving this series of colorful, hand lettered murals created by Paula Scher’s team at Pentagram for the Queens Metropolitan Campus. Lots more details to see right here.
via Typography Served
Design Work Life
Renowned agency Pentagram has created a new identity and rebranding for Oklahoma City University. We look at the thinking behind it…