Leica’s Photokina announcements don’t stop with the unique, screenless digital M Edition 60 — the German camera maker has a series of more conventional digital models on the way. First up is the X (Type 113) and X-E (Typ 102, above), premium compact cameras with 16-megapixel APS-C sensors that follow on from the X1 and X2. The X-E doesn’t appear to be a huge advance on its predecessor, similarly featuring a 24mm f/2.8 lens, but the X has a 23mm f/1.7 lens, beating out Fujifilm’s popular f/2 X100 series. The Leica cameras have no optical or electronic viewfinder built in, however, and only the X is capable of shooting video.
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Rap Genius is ditching the “rap” part of its name. The company that started as a website where users could annotate and explain hip-hop lyrics is about much more than music these days. It’s now a platform (or “knowledge project” in the words of its bumptious co-founders) that lets visitors share their interpretations of poetry, current news headlines, and a growing list of “everything else.” So its creators have decided that it’s time for a name that mirrors their ambitious focus.
“Genius does for everything what Rap Genius did for rap,” Ben Horowitz, an early Rap Genius investor, said in a statement today. Describing the internet as “the greatest store of knowledge in human history,” co-founders Tom Lehman and Ilan Zechory claim that…
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Read more about Uh? Internet Explorer rebrands itself as a cute, sexy girl at CreativeBloq.com
Will this cute character encourage more people to use Internet Explorer?
Fresh off the heels of a much larger company rebranding themselves, the folks over at iStock rolled out their new logo and rebrand today. The word “photo” was removed and they are now officially known as iStock.
They also clearly want the world to know that they are part of the Getty family by adding “by Getty Images” as their tagline. Getty acquired the Calgary, Alberta-based company back in 2006 for $ 50 million. Apparently many of their customers still didn’t know this.
The new logo was designed by Michael C. Place of Build based in London. The new rebrand seems to be a simplified yet stronger approach from the previous 8 year old logo with the camera icon. Dropping the “photo” from the brand also reflects their larger offering of vectors, illustrations, videos and audio files as well.
The redesign isn’t a complete surprise. To anyone who’s been paying attention, they’ve had their Twitter and Facebook vanity urls branded as iStock for a long time now. It was just a matter of time before we finally were able to see the new branding.
While the logo is unimpressive, it makes sense. However, my biggest pet peeve with it is that they are keeping the trademark and putting it in the most awkward spot.
What is the point? Getty Images is known for having an aggressive legal team to enforce their content (unlike their competitor) so you would think their legal team can enforce their trademark even if it’s not on their logo. Maybe Jonathan Klein should have a chat with Marissa Mayer?
As long as they don’t put an exclamation point on it, I think it will be just fine. What do you think? Would you have designed it differently? Feel free to voice your opinion in the comments below.
Vandelay Design Blog
Ben Geier recently began a personal project that entails redesigning the logos of his favorite record labels in a retro style, which is also heavily inspired by the Batman Animated Series. A few of my favorites are below but you can check out the rest of the designs he’s completed so far right here.
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