All posts tagged “seats”

Ikea replaced a movie theater’s seats with beds for an advertising campaign

Some moviegoers in Moscow were in for a surprise this past week. Ikea secretly replaced the stadium seating at one of the city’s newest theaters with complete bedrooms. Instead of sitting in a boring old chair, couples and families snuggled up in beds and under sheets to watch the latest releases.

Now, depending on the type of person you are, you’d either be very excited or extremely disappointed with the surprise seat-swap. If you can’t imagine being in the latter group, just think about hearing everyone shifting around in bed and rearranging pillows throughout a feature-length movie. Nevertheless, it’s a fun advertising stunt. If you happen to live in Moscow, tomorrow’s your last chance to check out the bedroom-meets-theater…

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Unconventional Stools from UHURU: Two unique seats employ bronze casting and traditional Japanese wood-charring techniques

Unconventional Stools from UHURU


Though Brooklyn’s furniture brand UHURU was founded in 2004, it wasn’t until the debut of their 2010 collection of repurposed Coney Island boardwalk planks that UHURU went from a small…

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