All posts tagged “skills”

50 tips to boost your brand management skills

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From building brand authority to letting go of control, what does it take to manage your brand in this digitally evolving world? In the slideshow below, entitled Fifty Shades of Branding (don’t worry, it’s work-appropriate!), you’ll discover best practices and inspirational statistics on brand management.   Created by WebDAM, it’s full of tips and insight to help your brand evolve and grow. They include:




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Linknotize card game tests your Wikipedia skills to link unrelated topics

Traditional board and card games have never been more involved than when played with the accompaniment of a phone. Linknotize is a card game that asks you to use your phone or tablet to click your way between two unrelated topics until you connect them. Simply put, you roll the dice, select two topics, set the timer for three minutes and start clicking through Wikipedia. It’s like six degrees of separation, the theory that everything is at most six or fewer steps from the point of origin, except it’s up to you to connect those dots, the fewer dots the better.

For example, how would you connect Tom Brady and Bill Gates? Easy: Tom Brady to NFL to Seattle Seahawks to Paul Allen to Bill Gates. But can you do it fast, and can you do it by…

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Skills Your Web Developer Should Know

Web developers can’t be one trick ponies that “only” toss together a WordPress page and leave their clients in a lurch when it comes to search engine optimization, social media integration or logo designs. As a “web developer“, these professionals must encompass a variety of skills and tools not just to stay competitive, but also to offer holistic services to their clients.

Skills Your Web Developer Should Know

Many people in need of a website don’t know all the intricacies or why LSEO is important—it’s the job of a good web developer to educate, inform and offer one stop shopping.

If that sounds like a tall order, it’s because it is. It’s impossible for even the techiest of geeks to have solid skills in every realm of web development from graphic design to coding. That’s why many web developers end up starting their own businesses or working in tandem with skilled, complementary professionals—it’s the only way to offer genuine “full service” to clients.

Here are a few of the skills web developers should know (or at least offer as an outsourced possibility by working with fellow techies):

1. Search engine optimization (SEO) and local SEO

There’s a reason there are so many SEO firms and agencies: It’s a very complex and constantly evolving field. It can also easily be a full-time job to consistently boost search engine rankings for a website. A web developer that creates a website without SEO integration is basically signing up for double work or ensuring their client will need to hire an SEO guru to “fix” a shaky foundation.

Search engine optimization

2. Social media integration

A website is part of a total “web presence” and needs to complement social media campaigns. This includes having appropriate buttons for sharing on certain landing pages, guiding clients towards the best social media platforms for them (not necessarily the most popular) and if hired on retainer, perhaps taking over part of the social media management, too.

3. Communication

Communication skills are crucial in any service industry, including web development. While tech geeks aren’t always known for their social skills, being able to stay professional on the phone, email, live chat, etc. (especially when clients might be frustrated) is critical. Without basic (and preferably advanced) communication skills, clients won’t be happy and business will suffer.

Communication

4. Graphic design

You can get a degree in graphic design, so of course this isn’t something every web developer can be highly skilled at. However, a good web developer should at least be able to put together a lovely montage of images using stock photography or whip up a simple logo in a pinch. Most clients who have a serious business will outsource their most important graphic design needs, but a savvy developer can hone these skills to scoop up a little extra revenue.

5. Web content writing

You’ve been hired to create a website, and then your client starts asking about homepage content, “About Us” sections and basic writing for the “Contact” page. Writing flawlessly is challenging enough, and web content writing is a very special niche. Chances are, you’re not a fantastic web developer and web content writer (and if you are, you’re an incredible rarity). However, a developer should have strong enough writing chops for basic content—at least until the client secures a professional writer.

6. A knack for mobile readiness and responsive design

Who cares if the website is gorgeous if it only displays quickly and perfectly on a few browsers and gadgets? It’s now a mobile ready world, and you need to respect that shift. Knowing how to implement responsive design and mobile readiness, as well as test for it, is critical for any web developer worth their salt.

A knack for mobile readiness and responsive design

7. PPC

Pay per click and other forms of advertising can fall within the realm of web development—at the very least, your web developer should know the basics like the best placement and formatting for advertising. While there are programs such as Googles that let you automatically incorporate PPC, banner ads and the like into your website, it’s impossible to automize optimization. Choose a web developer who has a foundation in marketing and advertising.

8. Logo creation

While this might technically fall into the realm of graphic design, it’s a niche type of graphic design that’s incredibly convenient for clients. Your logo is part of your branding and ideally it’s classic and will last you a lifetime. Having a web developer who can create logos and complementary, mini logos to pepper throughout your website will save you time, hassle and money to outsource this single task. If a web developer has graphic design chops, make sure that includes logo creation.

9. Web hosting mediation

In most cases, your web developer won’t double as a web host but they should at least have recommendations for the best web hosts and options for you. Chances are you’re going to go with a shared server managed by a reputable company, but how can you get the least amount of shared customers and the best service? Instead of having to research this yourself, your web developer should serve as a fountain of information to save you time.

10. Gallery creation

Whether you’re a retailer, artist or restaurant, having a gallery on your website is a great way to give consumers a sneak peek at what to expect. It’s nearly a requirement for some industries, such as a hair salon, and a functional, attractive, fast loading gallery can make the difference between a new customer making an appointment or not. Creating galleries that work with responsive design isn’t easy, and continuously testing them is incredibly time consuming. Rely on a web developer who specializes in this type of formatting.

11. Meta tags with SEO elements

This falls under SEO in general, but unfortunately meta tagging often gets pushed to the back burner with overarching SEO campaigns. Meta tags, those snippets of information that pops up in search engine results, are a great opportunity for SEO and to reel in customers who have just landed on search results. It’s the underdog of SEO and regularly overlooked but a web developer who’s detail oriented takes are of it and explains the function of meta tags to the client.

Meta tags with SEO elements

12. Blog management

You can’t expect a web developer to also double as a blogger (although if they do, that can be a great boon for you). However, you should expect them to be able to set up and manage a blog for you so that all you have to do is enter information into a field. They should be able to make this easy, intuitive, and maybe even possible for you to manage basic functions. Blogs are an integral part of many marketing campaigns, and if a web developer can’t hook you up then that’s a huge red flag.

13. Product description creation

This will likely be an additional task on top of general web development, but what happens when a retailer has scores, hundreds or even thousands of products that need descriptions? It’s often best to hire a professional writer, but if the information is very straightforward and fill in the blank, a good web developer will be able to offer this service, too. However, just be prepared: You might be paying a premium for a service that, albeit tedious, isn’t very challenging.

14. WordPress manager

Yes, WordPress is supposed to be the platform that allows just about anyone to create a website, and it it—but it can have a steep learning curve. If you’d rather have someone else set up the basic skeleton and then walk you through how to update it, that’s exactly what a skilled web developer can do. All you should be required to do is give them ideas of your style, the information you want, and let them roll with it. A great web developer is a great listening and can intuit your preferences.

WordPress manager

15. Online payment manager

If you accept payments online, it’s crucial that you make it as easy as possible for consumers to give you money. This means offering every possible means from all type of credit cards to PayPal, electronic check/debit or even a cashier’s check. A web developer worth his salt can create an easy form that’s secure, fast and easy for your customers. Otherwise, payment requirements that are too complex can drive customers away before they hit “send”.

16. Live chat host

Just like accepting money, it should also be incredibly easy for your customers to reach you. This often means offering live chat, video chat or other digitally-focused forms of communication on top of phone and email. If this is the case, you need to have a web developer in your corner who can set up this kind of arrangement without it being obnoxious. It’s all about balance, and your customers deserve serious service.

17. A clean back end

What your customers don’t see when they visit your website is just as important as what they do see. This means no invisible text that’s really SEO black hat tricks, quality and authority links, and clean coding that won’t leave a mess for future web developers to clean up. How can you know that your back end is clean and in control? Talk to your web developer about it and let them walk you through how they organize things behind the scenes.

18. The ability to test, test, test

Getting a gorgeous website up and running is one thing, but what about maintenance? A great web developer will offer ongoing maintenance and support that includes constant testing for analytics, SEO, responsive design, mobile readiness, link quality and a myriad of other things. Without regular testing, what’s a killer website one month can be a dud the next. It’s impossible for the average website owner to keep up with QA, which is why a professional needs to be on top of things.

19. Creating easy to read analytics reports

There are numerous options for running analytics—many of them free—and you need to stay on top of your numbers for your website, social media and any other type of online presence. While many of these reports are designed to be easy to create and read, if you’d rather your web developer take care of it then that should be an option. You should be able to tell them the type of formatting you want, the numbers you want, and they should let you know of any disparities they notice. Whether you want reports weekly or monthly (or every third day if that’s how you roll), a solid web developer should meet your desires.

Creating easy to read analytics reports

20. Image/video curation

Sometimes you need something more than graphic design—you want an actual photograph or video that already exists, but is available for you to use. Maybe you have a budget for these types of curations or maybe you need stock or other free products. Either way, a web developer needs to be an impressive image and video curator who already has connections and networks so they’re not starting from scratch. Some clients might need scores or even hundreds of images curated and a web developer needs to be up for the task.

21. Networking

This means literal networking with others in the industry, not setting up IT networks. A web developer is in the thick of the fastest growing industry and can’t be a Lone Wolf. You can’t expect your web developer to be an expert at everything you need, but you should expect them to be able to refer you to a trusted colleague when you have a special request. You’re not just paying for a web developer’s services, but also her connections, and she should be happy to share. A true professional knows that success comes from mutual benefits.

22. Listening skills

Genuine, active listening is a rarity, but your web developer should at least be on the right track. This means truly digesting what the client is saying and not just getting ready for their turn to speak. You’ll be able to tell right away whether your web developer is a listener or not, and if they’re more interested in hearing themselves speak then think twice before hiring them. If a web developer isn’t listening to you before you hire them, what makes you think they’ll listen to you when a problem strikes?

Listening skills

23. Empathy and compassion

These are both innate traits as well as learned skills—and you need them in a web developer. This professional should be able to put themselves in your shoes, which means that they’ll always have your best interests at heart. When they treat your website like they would their own, you know they’re going to do the best they can to make it successful. It’s kind of like hiring a babysitter: You want someone who truly treats your children like they do their own, including the love and discipline.

24. A little Type-A, overachiever, dedicated spirit

You know the type: They never miss a deadline, are always looking for the next big thing, love learning and are probably a morning person. You’ll be able to tell if your web developer falls into this category during the first conversation. It’s a great perk since you know there’s no worry over them putting you on the back burner, forgetting a task, or that you’ll have to “stay on them” to get the job done. It shouldn’t be up to you to micro manage your web developer, so why start out with a personality that clashes with what you need?

25. Typography skills

Your web developer doesn’t need to double as a font creator in his spare time, but he should have a respect and taste for typography, fonts, and spacing. It’s what sets each website apart, what makes it look professional, and what lends it to a more classic, modern or quirky flair. If your web developer doesn’t have a favorite font, steer clear—this means he’s not interested in style and design.

Typography skills

 

The more diverse and complex your web developer is, the better. Jack of all trades, master of none? That’s a red flag—but master of a few things while jack of all trades? That’s the golden ticket that’s going to make your website the best it can be. Don’t rely on price alone or word of mouth when choosing a web developer. Do your homework, ask questions, see portfolios and most importantly trust your gut. This is going to be the creator of “your baby,” so choose wisely.

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Web Developers Should Acquire Designing Skills: Answers to Why, How, And What!

When visitors come at a website, they get appealed by the way it’s designed. An aesthetically beautiful website, conveying the real business message, is a success ingredient for the website owner. That’s why web designers are thought to lay the foundation for website building. They work on providing an enhanced look and feel to the site visitors or the business prospects.

Web Developers Should Acquire Designing Skills: Answers to Why, How, And What!

With growing tough online competition, the importance of professional web designers increases many folds because they make a website shining against rivals.

Appreciating designers doesn’t mean one can ignore the web developers, the people who make a website working. Although both web developers and web designers work in close collaboration to complete a project, but the rift exists. They rule their own domains and don’t feel good to get interfered. Quit this philosophy if you want to succeed. Whether you are a web developer or a web designer, learn the other field. It will help you grow professionally and enjoy good working relationships. In this post, you will come to know the reasons, why web developers should learn web designing, how they can do that, and what should be learned.

Change The Concept Of Web Developers

As time is changing, web development is also facing modernity. Web developers solve the problems in way of smooth website working. They are not considered to work for website’s look and feel. This concept needs to be changed, and being a coder you are going to do that after reading this post.

Why Web Developers Should Learn Web Designing?

To learn web designing means to become more productive and efficient while building websites. Here are given some major reasons for web developers to learn web designing.

To become responsible

Learning web designing means becoming part of a team comprising human members, becoming responsible, and changing the typical concept of web developers.

To build websites without help

A web developer can sharpen the designing skills and can start working solely on a project. It will bring more projects and more earnings. No need to hunt for designers separately. However, this approach shouldn’t negate the significance of professional web designers.

Working on website interaction

A web developer having designing skills can work on interactivity of the website and coding at the same time.

Better teamwork

Most of the times, web developers and web designers are thought to be the rivals working on any project. Acquiring designing skills can help web developers in better understanding the designers and collaborate effectively. It also helps in better understanding each other’s perspective, leading towards extraordinary work.

Responsive website building

As evolving technology is giving birth to a large variety of devices, web developers have to build responsive websites. Learning the basics of designing helps them in creating smartphone friendly websites. Having a designer’s eye, web developers can realize how certain design elements will behave. How esthetically beautiful desktop sites can be made mobile friendly, web developers should know. Both web designers and developers can come up at elegant and prudent web solutions after brainstorming ideas.

After understanding how different design elements work, it’s easy for developers to write concise and consistent code, and modular CSS. Both these aspects are integral to create responsive websites, working smoothly on any device.

Know the design to know the users

Working for users need a clear understanding of what do they want. Web developers need to pay attention to this aspect of website building. Usually, they focus the technical details of a website, but it lets them ignore the end users, failing to reach user-friendly solution. A better understanding of web designing helps coders in coping with that problem. An earlier engagement in the web designing process enables web developers to know the roots, the designing issues, and ways to stay closer to the end users. All these things lead towards a better web solution for a business and the target audiences.

Developers can enjoy coding

For developers, what else could be the best reason to learn designing other than enjoying coding? Solid discussions among designers and developers prove productive and collaborative. Going beyond the technicalities of the project helps developers feel great and accomplished. Read books, online tutorials, attend design conferences online, meet with designers’ communities, hold discussions; that could be your learning mode. After that, start asking questions at your workstation. The more you gain knowledge the better you will feel while coding.

To enhance the designing skills

Isn’t it amazing to add few more skills to your resume, like learning about graphic designing tools? This will surely force you, as a developer, to go for enhancing your existing skill set. It will increase the chances of getting a dream job.

To enhance the esthetic sense

Web designers are known to have sharp esthetic sense. By learning the designing process, a coder can also determine the esthetic criterion of a website. Refining the visual skills is a step towards becoming aesthetically sensible, a designers’ trait.

To know the business requirements

It’s not just the business environment getting competitive; web developers also have to face tough competition. By acquiring designing skills, a coder can understand the client’s requirements and can deliver the best web solution with unrivaled look and feel. Website interactivity is another strong aspect that developers could focus if they have the designing guts.

No need to get helped out

If a developer knows how to design, he/she can work on any website without getting helped out by any other designer. Earning more without sharing is the outcome of working on any project solely.

How To Acquire The Designing Skills?

After knowing the reasons behind acquiring the designing skills, it’s time to know where to go for that purpose. Here are given some ideas and places to take help from.

Get inspired!

Browse the web and explore best web designs. Get inspiration from excellent designing work. It will ultimately improve your taste of website designing. Dribble and Best Web Gallery are the places to look for some inspirational design work.

Go through online tutorials

Thanks to the web. There are amazing websites helping fresh designing enthusiasts to acquire basic and advanced web designing skills. Few are mentioned below!

Tutsplus: The website has 18804 tutorials and 454 videos to help newbie designers learning the art. The learning categories include HTML, CSS, Photoshop, design theory, and the list goes on.

Lynda: It’s another amazing video tutorial site for fresh and experienced web designers. For coders, this website offers great help to sharpen their designing skills. It also offers web designing courses, supplemented by free video tutorials. Learn the latest web designing tips as part of a large variety of available courses in the library.

Treehouse: Learn about designing, coding, and business through more than 1000 videos. The library is equipped with tutorials about latest developments in the technology world. Earn badges for the courses you learn. These badges show the skills you acquired and are viewable by anyone online.

Start Implementing What You Learn And Get Feedback

It’s not just about acquiring the designing skills, but about implementing them. Get feedback from expert designers and end users about your work. Keep the web design simple, yet elegant with rich features. To get feedback from other experts, join online communities like.

Forrst from Zurb: It’s an online community of web designers and developers, where they share their work and get detailed feedback from experts. It helps in becoming sharp in whatever skill you have acquired.

Silverback: It offers usability testing for newbie and experienced developers and designers. For your newly gained skills, this could be a better platform to know what you have accomplished and how much improvement is needed for perfection.

Designing Concepts That Coders Need To Know

Now, come to the designing concepts and practices that a web developer should know.

  • Design is more about web personality: Developers shouldn’t consider designing as a visual part of a website, but a complete personality of a business. The very first moment a visitor enters a website and the point he/she leaves, web design supports the experience. It reveals the business objective. The site load speed, hovering and clicking, delivering new content, all these are part of the web design. As design affects the overall user experience, so every person working on the project should be a designer. If a coder knows how the end user interacts with the website, he/she is a designer.
  • Design should be user centric: Whether it’s a site or app, users should be given due consideration from the very start. A web design should be user centric. Main purpose is to help users browse the website with speed and effectiveness.
  • It’s all about details: To create a good design, a coder should pay attention to the details. What does it mean by attention to details? It means how a design can help satisfying the users or annoying them. Being a coder, you need to learn when the minute details need attention and when the bigger picture should be kept in mind.
  • Use sketches for learning: Before designing, better to sketch. It will help building a relationship between content and hierarchy. You don’t have to spend on creating sketches and it involves less time as well. You can share your ideas about website layout and user experience by drawing sketches. No mockups or coding is required to display ideas. It’s not tough to use boxes, arrows, and squiggled lines to show ideas. However, you need to express the underlying ideas of sketches in front of experts or clients.
  • Know how to use white space: What’s the importance of using white space? To let the site visitors breathe. It’s needed to process information. It’s just like breaking a paragraph into sentences. The best example of using white space perfectly is that of Apple. The company has utilized white space to highlight its products.
  • Use grids for design unity: Grids create relationship between different design objects, allow visual alignment, create vertical and horizontal rhythm and an optical balance. It’s not a CSS framework, but an important design tool that needs to be used with clear sense.
  • Emphasize the important item on a page: In design, focus a single element per page. Offer a clear hierarchy while pointing the visitors towards the direction they want.
  • Save inspirations: As you are going to design along with coding, save the things that inspire you like pictures, videos, websites, posters, etc. These will help you getting ideas when needed while dealing with a specific designing issue. Save the inspirational work in a folder.
  • Problem solving for the users: Web designing is more like solving problems for the users. Make use of features that help users during their stay at the site. While making use of colors, images, and anything else, question yourself, why you are going for some particular choice. It will help you in coming up with a solution, not just a design.
  • Concluding the discussion: Learning web designing is though not necessary for coders, but it enhances their vision of website building and helps them in earning more because they can work solely on any project. Don’t consider designing as a talent that designers have, but a skill set that you, as a coder, can acquire. Dip into the designing world and practice what you have learnt. The more you practice, the more you will shine with your work. See your career blossoming with multiple skills like designing and developing.

 

What’s your opinion about learning web designing while being a coder? Share in the comments below!

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The value of adding web skills to your armoury

Read more about The value of adding web skills to your armoury at CreativeBloq.com


Let’s face it, you probably didn’t go into the graphic arts expecting to become rich and famous. But you still wanted to make a good living. For some that’s been more difficult over the last few years. While for others, sitting just a cubicle away, it’s actually gotten much easier.




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Develop your digital skills with half price tutorials

Read more about Develop your digital skills with half price tutorials at CreativeBloq.com


If you’re a digital artist riding the self-motivational tide of the new year, this glut of discounted eBook tutorials may keep you going. 3dtotal has around 140 eBooks with 50% off to choose from, covering ZBrush, 3ds Max, Photoshop, Maya and more.




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Learn new painting skills with the new ImagineFX

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Miles Johnston created this image from scratch especially for ImagineFX




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8 essential Sass resources to sharpen your skills

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There are a wealth of resources available to help you take your Sass skills to the next level. The official Sass website itself, sass-lang.com, is very thorough and has tons of examples. Beyond that, here are eight top sites and books to explore:




Creative Bloq

11 Essential Skills Every Freelancer Needs to Succeed

There is a lot more to being a successful designer or developer than having creative and coding skills. While those skills are a great start, freelancers also need to work on developing other skills,…

Click through to read the rest of the story on the Vandelay Design Blog.


Vandelay Design

40 Hidden Owls That Are Pro In Their Impressive Camouflage Skills

For each animal camouflage patterns are different and they are purely custom made. Furthermore, camouflage patterns are different for the particular surroundings that an animal gets used to. This is one of the most stunning characteristics of nature that enables different creatures to survive within their habitats.

40 Hidden Owls That Are Pro In Their Impressive Camouflage Skills

Animals have an amazing ability to hide themselves within their surrounding because that is exactly what they need to survive over the years. Whether they are hunted or the hunters, owls also had the same ability. These cunning owls are all masters of disguise that makes it difficult for you to spot them in plain sight.

Brilliant Examples Of Owl Camouflage

Here, we are presenting some excellent photographs of owls demonstrating interesting and amazing camouflage patterns with which they can hide themselves completely in their surroundings. Hope you enjoy this amazing collection!

Brilliant Examples Of Owl Camouflage
Image credit: Diane

Brilliant Examples Of Owl Camouflage
Image credit: strangetravel.com

Brilliant Examples Of Owl Camouflage
Image credit: Lizard Martini

Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
Image credit: robandtheanimals.blogspot

Brilliant Examples Of Owl Camouflage
Image credit: birdingbeijing.com

Brilliant Examples Of Owl Camouflage
Image credit: birdscalgary.com

Brilliant Examples Of Owl Camouflage
Image credit: Andy Holden

Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
Image credit: robandtheanimals.blogspot

Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
Image credit: robandtheanimals.blogspot

Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
Image credit: robandtheanimals.blogspot

Brilliant Examples Of Owl Camouflage
Image credit: dogsonacid.com

Brilliant Examples Of Owl Camouflage
Image credit: The Cornell Lab of Ornithology

Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
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Brilliant Examples Of Owl Camouflage
Image credit: Rum Village Park

Bonus!

Brilliant Examples Of Owl Camouflage
Image credit: Unknown

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