Toy Fair is ever the weird, wild affair, and 2015 is no different. Thousands of industry folks descended on the Javits Center in New York City this weekend to show of the coming year’s big toys. As usual, Lego managed to stand out with its ware, but this year is a little bit different for the block company. Unlike recent years, when fans couldn’t expect boatloads of nostalgic homages to the likes ofGhostbusters or The Simpsons. Instead, many of Lego’s wares were tailor made for the upcoming blockbuster season. Not that there’s anything wrong with that.
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Missy Elliott’s Super Bowl halftime show was amazing, introduced by Katy Perry riding a large polygonal tiger. For the final song, which went back to Perry for “Firework,” the songstress had to make extra sure she didn’t drop the mic as she was floated over the field — and apparently that means using a Wii remote strap, i.e. that-safety-precaution-Nintendo-gave-you-to-avoid-throwing-your-controller-into-a-TV-while-virtual-bowling-or-whatever.
At least, it looks like a Wii remote strap, and I’m not the only one who thought so. Cue the tweetstorm:
As I write this, Katy Perry is riding a giant polygonal tiger wearing a faux-flame dress. Maybe that’s not your thing. Maybe you’re not into puppy bowl, either. For the first time ever, YouTube is hosting its own halftime special hosted by Harley Morenstein of EpicMealTime fame.
The big game today will be the first ever Super Bowl illuminated by LEDs instead of traditional metal halide lamps. University of Phoenix Stadium — home of the Arizona Cardinals and Super Bowl XLIX — was outfitted with the LED fixtures last year. Since LEDs are brighter than the old lamps, only 312 units were needed to replace the 780 metal halide lights that were originally installed in the stadium. The new lights also use 75 percent less energy, and they should last at least 20 years — far longer than the old lights that required maintenance every few seasons.
Brighter and whiter
But the lights are changing more than just corporate bottom lines. If you haven’t watched a Cardinals game this season, you might notice a difference in the…
Hello fellow weekend-goers, and welcome back to The Weekender. The week’s big news sent to Sundance and into space on NASA’s nickel — and we’ll certainly be catching you up on anything you might’ve missed — but we’ll also be setting you up for a stellar weekend back on this terrestrial plane. So sit back and take a journey with us. We promise you can film the whole thing on an iPhone 5S.
Read more about 7 lessons every brand can learn from Super Bowl XLIX at CreativeBloq.com
As TV events go, none come bigger or better (or anywhere near as bonkers) as the annual grid-iron clash that is the super bowl. Two teams, one ball, and an estimated audience of 113 killion in 2015. Since its televised inception in 1967, the bits between the sport have been as admired, ridiculed, aped and generally talked about as the action on the field.
Read more about Is this 2015’s coolest Super Bowl ad? at CreativeBloq.com
youtube: LQvdIGeUUvo Every year, the hype over Super Bowl ads becomes greater, and they’re increasingly being treated more like mini-movies than run of the mill ads. So it’s not surprising that Mercedes-Benz called on a Hollywood pro like Robert Stromberg, two-time Oscar winner and veteran visual effects master, for their Super Bowl 2015 spot.
The Super Bowl is still two days away, but between Budweiser’s attempts to tug on your heartstrings to sell beer, and Kim Kardashian’s selfie-centrc self-parody for T-Mobile, we’ve already seen a number of the big budget ads that will air during the big game’s commercial breaks. But it’s not just the biggest brands that get to show off their most creative ads during the biggest game, as phone case maker Mophie shows.
Mophie makes cases capable of charging your smartphone, and its surprisingly good Super Bowl ad shows the end of the world. Streets flood, blizzard hit deserts, goats stand on donkeys, priests steal flatscreen TVs, and dogs lead people around by the leash. With the Earth’s atmosphere leaking into space, the camera cuts to…