While there could be something cute and quirky about walking out the door wearing a mismatched pair of socks, it’s generally a sign that you either woke up late or its laundry day. Melbourne-based jewelry designer Elise Sheehan, however, takes the……
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Whether it’s a tech startup, a local bakery or an architecture practice, it’s something that every entrepreneur has to deal with very early on in the process: what is the business going to be called?
The question isn’t always easy to answer, but you’ll want to get it right. If it all works out as it should, you’ll have to live with the name of your new business for many years. The right name could make all the difference.
But how do you find a name for your business? Can you do it yourself? Or do you commission a naming or branding agency to take on the task on your behalf?
Before you make your choice, you might want to consider these 10 things that the naming agency probably won’t tell you.
It’s An Art, Not A Science
Creating a brand name for a business is really a misnomer. A brand is built over time and is the sum of what other people think and feel about a company, its products and its service – it can’t be in place from Day One.
What a company name can be is an attempt to distill its aspirations for its brand into a neat package which – when wrapped up in a logo – becomes a signpost, guiding people towards the ‘right’ perceptions.
This ‘brand’ – think of it as a ‘reputation’ – is not based on facts and figures. It’s based on an emotional response, not analysis …people are more Homer Simpson, than Mr. Spock. So there’s nothing that you can do to create a name that works in a predictable, controllable way.
There is no giant branding computer running a fiendishly clever algorithm. There’s no repeatable methodology. And there are no provable hypotheses.
Branding, and brand naming, is not a science. So, although people in the naming business often talk about their work using long words and opaque terminology, they’re relying more on instinct, than analysis. And they are right to do so.
Research Doesn’t Work
Because you never really know if your proposed business name is any good, it might be tempting to test it out. You will probably ask your partner, your friends and family. You might seek input from business associates. Or from a neighbor.
But the danger is that this often leads to a range of opinion: if you ask five people, you’re likely to get five answers. What’s more, if you look for a consensus, you’ll usually end up with a name that fewer people dislike; not the name that some absolutely love.
Brand naming is subjective: it’s all about emotion, not rationality. There is no right and wrong, and nobody really knows for sure what works, and why. Brand naming specialists know this, so they know that research isn’t a useful tool for identifying good business names. Research is only used to establish how brands are currently perceived, and to identify changes that might be made to reposition a brand in people’s minds.
If research at the naming stage is used at all, it’s used to authenticate what is already known. Whatever the results of the research are, they will be used to confirm that the agency’s preferred name is the right name.
Naming is hard work. Many hundreds of frogs need to be kissed before a prince is discovered. But sometimes, a great idea will come out of the blue.
Good company names are often inexplicable. They just feel right, look good and seem to resonate with the brand objectives. They just work.
But when asked to justify your proposal, it can be a hard sell.
This is where post-rationalization comes in. The objective of the exercise is to start with a name that is somehow just ‘right’ …and then work backwards. With some convincing jargon, cunning word play and a hint of poetry, the proposed name can be shown to be the logical result of finely-balanced ingredients.
Editing Is As Important As Ideas
If you want to generate name ideas, start with a brainstorm. It’s Rule 1 of naming, isn’t it? It’s also quite an easy concept to grasp and straightforward to find useful guidance or tools online that can help you on your way.
Unfortunately, brainstorming is only really likely to produce a list of words – sometimes a very long list of words.
Just as it’s easy to produce a list of ‘key words’, it’s also pretty straightforward to start combining words you like into pairs or to merge them to form new words. But is Fresh Vision, or FreshVision – or even Frision – a good name?
The truth is, that the real skill of a brand namer is that they are good at spotting potential, zeroing-in on weaknesses and identifying duds. They’re used to doing this; they’ve learned by experience and their brains are wired that way.
There’s no real skill in brainstorming – it’s just a matter of having the confidence to write everything down, adding a little structure, and a willingness to accept input from varied perspectives. It’s what you do with the output that counts.
So naming isn’t really about generating ideas. It’s about knowing when an idea is good, nearly good, or just plain bad.
Great Overlooked Names Are Saved For Later
Branding and naming consultants are usually hard-working, experienced and creative individuals who are pretty good at their jobs. They’re often passionate and occasionally obsessive about their naming projects. When they are commissioned to find a name for a business, they will spend hours – and sleepless nights – at the task.So it’s no surprise that this creative hard work often produces great results.
A client is usually presented with a shortlist of potential names from which to choose. You might expect the list of names presented to be padded out with some mediocre names to offer the client greater choice. However, most agencies have worked out that this is not a good plan – as the strategy often leads to a weak name being selected. So the shortlist is full of great names with real potential – and the nature of the process means that all but one will be rejected.
So what happens to all the rejected names? They’re recycled, of course. After all, if a name would have worked well for a rebellious, dynamic software business it could well be a good option for a rebellious, dynamic brewer.
Most namers therefore have a ‘bank’ of names ready and waiting for the right client to come along.
There’s Nothing Like High Profile Success
There’s nothing a brand namer likes more than a compelling case study. Telling the story of how a company started out as an idea without an identity and ended up a household-name is a dream come true.
It’s a brutal truth that most naming projects don’t result in high profile glory for the namer, because most businesses aren’t runaway successes. Naming agencies don’t want to risk being associated – or worse, taking the blame – for a failure that was almost certainly nothing to do with the name of the business.
And when runaway successes do happen, businesses don’t tend to share the limelight with the folks that spent weeks coming up with their business name. The focus is rightly elsewhere.
So, it doesn’t happen very often, but when there’s a high profile success, it’s likely to get shouted about for years.
The Internet Has Changed Everything
It’s difficult to imagine what it was like before the arrival of the internet. It has made business life so much easier in so many ways that we already take for granted. It has brought email and search engines – and it has given virtually any business access to a global marketplace.
So your business now has two addresses – its physical address and its web address. And just as a street address can say a lot about a business, the web address – the domain name – conveys a lot too. But securing your preferred domain name isn’t easy and brand namers have to factor in the availability of a domain. And in the business name world, the .com address is still ‘the place to be’.
Most .com addresses with ‘normal’, familiar words have been taken. So namers have taken to creating new, synthetic words – or deliberately misspelling dictionary words to get around the problem. So business names like Spotify, Tumblr and Etsy have become mainstream. Making new combinations of initials, words or parts of words have created names like Netflix and Ebay. In short; anything goes.
But domain names aren’t everything. Businesses can no longer rely on local knowledge and word-of-mouth to get found. So namers need to consider using search-engine-friendly key words.
Before the world wide web, it was probably enough for a business name to be ‘unique’ within a town or a state, let alone a country. Now, unique has to be globally unique. There are many business owners that now regret naming their company after a large Brazilian river.
This is all good for the naming professional. Any agency armed with a set of Scrabble tiles (or an online random name generator) can now coin a weird and wonderful new name. It’s easy to check for conflicts. And there are plenty of real world examples that reassure your client that Xmyzo is the perfect name for their business. It is also easy to check for competitors who might be using the name already.
Theinternet also makes it easier than ever for an entrepreneur to create a name, without the help of an agency.
You Can Overcome a Bad Name With A Big Budget
A company’s name is at the heart of its brand. If the name is memorable and makes a connection with its audience, it will help people to attach thoughts and feelings to the company behind the name.
When you get it right, your company name will add real value to your business and it will make a major contribution to the building of a valuable brand. But if you get it wrong, it doesn’t spell disaster. You could just throw money at the problem.
Although branding agencies are unlikely to highlight the fact, there are many very successful businesses that have terrible names. Microsoft, for example, is a bland and clumsy portmanteau of two generic words, but quite successful!
So if your product or service is good enough, or your budget is big enough, you can get away with just about anything.
Despite The Jargon, The Rules Are Simple
Agencies and brand namers are specialists. And like any set of specialists they have a shared language that can be impenetrable, confusing or meaningless to the outsider.
They’ll talk about engagement, differentiation and brand propositions. They’ll want to consider narratives, relevance and authenticity. They may even wax lyrical on syntax, phonetics or semantics. And of course, there will be a fair amount of ‘out of the box’ or ‘blue sky’ thinking with the occasional ‘thought shower’ thrown in. Don’t let it put you off.
This jargon has real meaning to the specialists and their peers, and it helps them to share their ideas and impress with their processes. A cynic might say that it also allows them fill their websites with impressive-sounding content and to write influential articles in trade journals. But it doesn’t alter the basic rules of naming that everyone can understand.
Creating a great company name really boils down to some fairly simple rules: First, names should be easy to say and easy to spell. Second, the shorter, the better. And third, it’s about how it ‘feels’, not what the word ‘means’.
The Name Isn’t Everything.
A poor business name will not make a good business fail; and a great business name will not make a poor business succeed.
But it will help.
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One of the most difficult forms of photography is underwater photography that requires specially designed equipment and the advanced knowledge of some tricky techniques.
To get a perfect shot, you need to have a correct exposure, accurate focus, pleasing color balance, controlled movement of your subject, and a light adjustment because you have to deal with low light. One cool creative version of underwater photography is over-under photography technique where half of the frame (the top half) is above water and the other half allows photographer to take a peek below water’s surface. It also known as split-shot photography.
For a good over-under, you need to take these photos with very wide fisheye lens, in a large dome port, using a small aperture for good depth of field.
Beautiful Below Water’s Surface Photos
These are some of the best examples of over-under photos, created by professional photographers that allows you to take a glimpse of what’s there below water surface.
01. Faial island, Azores
02. Danko Island, Antarctica
05. Nuweiba, Egypt
06. Baby Green Sea Turtle, French Polynesia
07. South Ari Atoll
08. Bora Bora
09. St Michael’s Mount, Cornwall
10. Mare, New Caledonia
11. Laguna de los Burros in Mexico
12. Palawan Island, Philippines
14. Bora Bora lagoon, French Polynesia
15. Berg River, Western Cape, South Africa
16. Crystal River, Florida
19. Manta Resort, Pemba Island
20. Lemon sharks in Slovakia
22. Manta Resort, Pemba Island
23. Eilat, Israel
27. Green Lake in Austria
28. Papua New Guinea
29. Jellyfish Lake in Palau
30. Pig Beach in the Bahamas
31. Mediterranean Sea, France
34. Shark Park in South Africa
Source: Allen Walker Photography
36. Blue Grotto in Capri, Italy
37. Zanzibar, Tanzania
38. Raja Ampat, Indonesia
39. Andaman Islands, India
41. Smalblaar River, South Africa
42. Flores Sea, Indonesia
43. Magdalen Islands, Canada
44. Southern Stingrays, Grand Cayman Island
45. Sipadan Island, Malaysia
46. Koh Nang Yuan, Thailand
47. Mahout at Radha Nagar Beach in Havelock, Andaman Islands
48. Grand Cayman
49. Sockeye salmon
50. Deep Water Cay, Bahamas
51. The Everglades in Florida
52. Grand Cayman
53. Caribbean Sea, Mexico
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Read more about 5 things design clients really want (but probably won’t tell you) at CreativeBloq.com
You can maximise the word-of-mouth publicity that money can’t buy if you keep your existing design clients happy. But how exactly? The thing is this: clients typically won’t tell you what they want. At least not out loud. They might hint at it or suggest it. But it’s often up to you to read their minds. For example, clients want…
Read more about QUIZ: Can you tell a photograph from a pencil drawing? at CreativeBloq.com
Here on Creative Bloq, we’ve featured a selection of phenomenally realistic pencil drawings, all of which could easily be mistaken for photographs. So, with this in mind, we decided to test your eye for detail in this little challenge. Take a look at the following images and see if you can identify whether each one is a photo or pencil drawing. Then let us know your score in the comments box below.
Whether you’re running maintenance, gifts store or real estate company, getting your business online is a must-do for gaining recognition and engaging more clients in. Unfortunately, not all of us are lucky to be web design experts. Hiring a professional web designer dramatically helps you set up a fine web resource that would both draw visitor attention and treat your clients with the most outstanding user experience on the web.
However, before you decide to start looking for a web designer who would help you with promoting your business, there are some tricky things you should learn about just not to be fooled.
Since website development is a one-time experience, unethical web designers try to loop you in as a customer whom they can charge every now and then. However, it shouldn’t be that way. Neither web hosting nor maintenance requires high charges. You can pay as little as $ 5 for web hosting and get CMS updates toll free. You don’t need to be a coding genius to upgrade the content managing system you’ve selected, as well as applying changes to the content you’ve shared online. All this can be done in a few clicks, especially if you use help and ready-made solutions.
In case you don’t want to burden yourself with site maintenance, you may always hire professional web designer who will do the job for you. Simply make sure that you are dealing with a person who will not charge you for quick and easy job that can be done by a kid.
It should be easily updated. If you want users to come back to your page over and over again, it should feature a constantly updated content block with catchy headlines and informative posts that will engage more visitors in. Even if you have developed a well designed website but it doesn’t feature any interesting data, it’s worth nothing. Content is king, mind that. Even if you develop a simple web design, people will keep coming back thanks to the content part.
Creating a catchy layout is important, but you should always pay special attention to the way it ranks in search results. If people can’t find your site, then what’s the point of setting it up?
Making your site SEO-friendly can affect its appearance and lower its usability. However, it will benefit the amount of traffic driven to your resource. There is plenty of graphic design not usually admitted. For instance, to rank higher in search results you can use hidden text, redirects, stuff it with keywords, and more.
Web developers are trying hard to make people return to your site. It would be great if users find your web resource interesting and have desire to come back and navigate through it. However, as practice shows, people rarely return a second time since they’ve already seen everything your site boasts. It’s advised to better focus on leading new visitors to the page.
Your resource should be remarkable and stand out from the rest. Some designers go too far and stuff websites with too many features, which makes them cluttered and difficult to navigate. Sure enough, you should follow the latest web design trends and update your web resource with something new and catchy, but don’t embellish. Your primary goal should be making it user-friendly, easy-to-follow and simple to navigate, otherwise people will get confused and leave the page looking for a better one.
It’s a rule of thumb that an RSS and email opt-in buttons should be located somewhere on the top of the site, icons can be found in the top left of right corner, etc. Keep stick to the web development basics and bring a few cool features that will make your site unique.
Very often web designers claim they need to spend hours testing how your website runs on different browsers. However, that is just another way of making you pay more for their job. In fact, all they need to do is check out how the website works on Chrome, the dominant browser on the market.
If you are staring a business web page, you should pay special attention to your company logo. We’ve already mentioned about its most preferable location at the top of the page, now it’s time to consider the message you want to deliver using it.
What’s the first phrase that comes to your mind what thinking about McDonald’s? I believe that would be “I’m loving it.” Your company logo should be accompanied by an easy-to-remember slogan or tagline, which should be both informative and reveal the goal of your business. Alongside with memorable design, your paged content should stay in viewers’ memory for long as well.
Always remember that you are the owner of your site, not the web designer whom you hired for building and promoting it. Take control of the state of things. Check out how your website ranks, what users think of it, and, of course, whether it brings profit. If everything is OK and your clients enjoy how the content is organized, the way they can navigate through your resource, get in touch, etc., then you’ve chosen the right person for developing your site. Otherwise, you may always hire professional web designer who will be able to create a design that will win the hearts of your audience at first glance.
About the author: Written by Katherine Crayon, young but perspective copywriter reporting on tech news and all aspects of the web design industry. Meet her in person on G+.
The post Cool Web Design Tricks a Web Developer will Never Tell You appeared first on Design daily news.
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When you go to buy alcohol, what makes you decide to buy the one? Most probably the unique alcohol labels would convince you, don’t they? So here are the collection six photoshopped labels of such liquor that tells you truth about what your favorite alcohol is really trying to tell you.
Whiskey, the manly men drink with perfect label “Text your Ex, maybe even go over” will make you do every strange thing. Mess with your ex and make hell of him/her with this giant liquor.
2. Coconut Rum
New at drinking? Then go and try the coconut rum. It’s guaranteed to leave you bloated. It’s really delicious and has about 1,700 calories.
Get ready to cry with this most innocent choice in plethora of the alcoholic beverages. The glasses for the wine are the most pretty boutique piece and even the empty bottles are such a master piece with crafting potential.
Vodka, the greatest thing in Russia that works on your every mood. If you are on diet, go for Vodka soda. If you are feeling tired then have a red bull vodka. It’s your best friend that’s perfect for every step of your life.
5. Cinnamon Whisky
The absolute pure evil, cinnamon whisky is a very god choice if you want to warm up yourself with tingly feeling. Just two shots are enough to make you go wild and only God will know what happened last night when you wake up.
This pearl of wisdom has the magical coupling capabilities that has secret blend of herbs and spices which can result to only one thing i.e. vomiting.
Tequila shots are the best secret revealer because once tequila is in your system; it awakes some sort of secrets confidence you never knew that actually existed on you.
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