Nearly seven years after their last collaboration, experimental music label Ghostly International and Cartoon Network’s weird cousin [Adult Swim] are set to release their second free album, Ghostly Swim 2. Ghostly describes the upcoming 13-track compilation……
All posts tagged “Wrong”
Read more about Adobe charges up to £100 extra for using ‘the wrong browser’ at CreativeBloq.com
Read this very carefully, because it could end up saving you a lot of money. If you’re planning to sign up to Adobe’s Creative Cloud subscription plan, you run the danger of using the ‘wrong’ browser. Because we just checked on a Chrome browser on a Mac and it came out as £45.99 per month. Yet when we went to the same site through Firefox or Safari, it cost £37.99 per month.
Nowadays, TV shows or movies insist on being hip and cool by throwing in a few tech plot points into the mix. However, the thing about Hollywood is that the Rule of Cool must always overwrite reality. Because by a Hollywood executive’s reasoning, if it doesn’t look cool on screen, then it won’t sell tickets. So even if it is technically wrong, it must look like it’s printing money. Just ask Disney about that lemming incident.
When it comes to computers, one gets the impression that Hollywood writers don’t know what they are talking about. Every time a character even approaches a computer or anything tech related, chances are they’ll get something about it wrong. This is even more evident in the computer crime that is hacking. Hollywood just doesn’t seem to get it. Here are 10 of the more comical examples where they got hacking very wrong.
Recommended Reading: 10 Notorious Hackers That Made Headlines
1. NCIS: Two Hands Too Many
You don’t have to be that computer literate to know why this scene is full of fail. Even those who are only accustomed to writing on typewriters will know that 2 people operating on the same keyboard doesn’t make a lick of sense. Not to mention the number of pop-ups that keep appearing on screen. It’s a wonder they can concentrate at all staring at that screen while flaying on that keyboard.
2. Unthinkable: Excel-lent Disposal Skills
So a bomb is about to explode at any moment. And a computer hacker is needed to disarm the bomb. So what does the hacker use to do the trick? Why, typing random characters into Microsoft Excel of course! So in addition to Excel being the tool of an accountant, it is now a bomb disposal device. See kids? This is why you should install portable Excel on your thumb drive.
3. Hackers: It’s Not How ANY Of This Works
Remember during the 90′s when computer technology was starting to break into the mainstream? Computers were seen as this mythical contraption that can do anything and hackers were mysterious, anti-social techno wizards that can bring down the power grid with a few keystrokes.
The movie aptly called Hackers played those tropes in full force and even tops it off with 3D graphics that makes hacking look like a video game. Heck, not even with the hacking, the entire file system is in 3D. Imagine how inefficient their entire organization is just trying to find a word document in that thing.
4. Jurassic Park: Because Clicking Takes Skill
Saying “It’s Unix!” is like saying “It’s Windows!” or “It’s a Mac!”. And saying that you can use it is like saying you can use a normal, average computer. Case in point, OS X is actually Unix-based. As a side note, some people say that the 3D UI is incredibly unrealistic and a case of Hollywood not knowing computers (as usual).
However, it actually is a real, experimental file system, similar to the idea shown in Hackers. Obviously, it didn’t catch on but it’s a nice touch at attempted realism for those in the know.
5. Masterminds: Hacking Is A Game Now
Another movie that portrayed hacking as some sort of video game. It’s even worse than Hackers because it actually is a video game. The entire GUI is some sort of ‘Dungeon and Dragons’ video game, telling us the audience that the target corporation spent way too much of their budget for this. They then give the hacker 2 minutes to ‘hack’ them instead of just kicking him out. They even tell him that he’s being tracked instead of, you know, not telling him. And when he does get in, he gets to download all the files willy nilly. The cheesy rock music doesn’t help either.
6. Firewall: Too Distant To Connect
This is a case where they got it so close to being right but failed in the nitty gritty details. The “10,000 songs, 10,000 account codes” bit is correct as the iPod is simply a storage device but the way he handled it is completely wrong. For one thing, you can’t just plug a fax scanner head to an iPod and expect it to recognize it. It’s like plugging your iPod into a 20 year old telephone and expecting it to record phone calls. It just doesn’t work like that. If this were to really work, he had to connect the head to something that can interpret the data and then load it to the iPod.
7. Numb3rs: Giving IRC Far Too Much Credit
Where do you think hackers would go if they don’t want to be caught? Why IRC of course! Ugh. For those who don’t know, IRC stands for Internet Chat Relay and is mostly a really simple chat protocol. Let’s break this down.
First, the drug boat analogy is completely meaningless. Just some 3D graphics and pointless babble to make it sound harder than it really is. Second, IRC is used by millions of average people worldwide. Not exactly a secret hacker den, is it? Next, creating an alert to find a particular username? Better hope I don’t change it or that a thousand other people are using it. Finally, “I speak L33T”. S0 d0 1, 1t’5 n0t th4t h4rd.
8. CSI:NY : Virtual Chase Gone South
Spoiler alert: I am going to shamelessly rip apart CSI: NY for how they portray computers on the show. The first one is the infamous ‘Second Life’ chase scene. If the suspect had any amount of sense, he would have just logged out instead of pointlessly running around. And running to catch the guy who is made up of 1′s and 0′s. Ridiculous. And pinging the only tells you that the person is online.
9. CSI:NY : Hack Via Layout Codes
Using a hack to gain advantage in a video game is nothing new. I’m sure most gamers have used cheat devices at one time or another. They usually involve cheat codes, cheat programs or cheat devices (GameShark4Life). But it takes a special kind of idiot/genius to use HTML layout codes to hack a multiplayer session of ‘Gears Of War‘. If this was a browser based game, it would be somewhat understandable but this is like telling a French guy to give up all his money by showing him a contract in English.
10. CSI:NY : Visual Basic To Track IP
There was a Reddit post from someone that claimed to be a writer for TV shows such as CSI and Numb3rs. He says that they intentionally put these kind of technobabble as a sort of in-joke among TV show writers, to see who can get the worst line on TV. And after watching this scene, I’m inclined to believe him. Why bother creating a “Graphical User Interface”, on Visual Basic no less, just to get an IP address? Just open up a command prompt. Even Uncle Google can do that if you ask him.
Illustrator Joanne Ju has recently created a series of illustrations that challenges all of those moral rules we were taught when we were young, like ‘wait your turn’, watch your language’ or’just be yourself’. Each illustration shows the drawbacks and flaws of each life lesson in an ironic and comical way.
The series is entitled ‘Morally Wrong‘.
The Morally Wrong Illustration Series
The Irony of ‘Take Risks’
The Irony of ‘Wait Your Turn’
The Irony of ‘Put Thing Back Where You Found Them’
The Irony of ‘Be Aware Of Wonder’
The Irony of ‘Watch Your Language’
The Irony of ‘Two is Better Than One’
The Irony of ‘Share Everything’
The Irony of ‘Be Yourself’
The Irony of ‘Don’t Be a Quitter’
The Irony of ‘Follow Your Dream’
The post The Irony of Being Morally Wrong Illustration Series appeared first on Speckyboy Design Magazine.
Read more about Is Helvetica the wrong choice for Mac OS? at CreativeBloq.com
Apple’s products are loved around the globe – but what about their font choices? There’s been a wave of controversy surrounding Apple’s recent decision to dump Lucida Grande as the system font in the forthcoming version of OS X, Yosemite. It’s going to be replaced by Helvetica Neue, which is also the iOS system font.
Last year, a client came to Velocity Partners with a b2b content marketing challenge: to market a fantastic (and free) software program to existing customers. Velocity Partners prepared two eBooks to explain the software, and as a control ran visual ads on the client’s website and sent sales emails to the client’s contacts, using software downloads as their success metric. To their surprise, the eBooks underperformed relative to the direct marketing. Their content marketing failed.
It’s not an uncommon story: a business invests resources into a marketing campaign, only to see it miss the mark. Velocity’s content marketing failed. Why? According to Creative Director Doug Kessler, “The client’s awesome software was itself content…our mistake was thinking the only way to promote content is with more content, which, if it were true, [would make content marketing] the world’s greatest Ponzi scheme.”
Content marketing: What it is and why it matters
The field of content marketing has seen exceptional growth since the birth of Web 2.0, and it shows no signs of slowing. Content marketing attracts and retains an audience through the distribution of informative, entertaining content such as blog posts and ebooks. With high-quality content becoming a critical part of maintaining favorable search results, and with traditional sales messages losing their impact, content marketing is becoming a highly effective method of pulling in new leads.
Content marketing engages consumers by providing a niche market with useful, personalized information, which is a more effective method of attracting attention than broadcast-style advertising. In addition, content marketing provides web visitors with a valuable, memorable experience. Says Amanda Maksymiw of B2B sales company Lattice Engines, “Traditional advertising shouts at prospect customers whereas content marketing talks with them.” Maksymiw says that content marketing can boost sales leads, drive more web traffic, and position a brand as a thought leader.
However, content marketing is still a form of marketing, and it’s not always easy to leverage. In this article we’ll review a few content marketing “fails” that will alienate audiences and decimate budgets—including salesy content, content that has a disorganized voice, and content that serves no end.
Listen to me talk about myself!
In content marketing, the first step is to move from a monologue into a conversation, thereby avoiding common “advertising” issues. Salesy content doesn’t foster client relationships and may actually deceive clients, as they would not anticipate a high-pressure sales message.
Business author Daniel H. Pink asked 7000 Americans to express, in one word, how they perceive salespeople. The most common word used was “pushy”. Other words associated with salespeople included “dishonest”, “annoying” and “manipulative”. What makes content marketing successful is its ability to deliver valuable information in a helpful manner, instead of falling into the “pushy” or “manipulative” trap.
What’s wrong with a sales pitch? In short, it’s overused. Traditional advertising circles use phrases like “the product is the hero,” which has been the ad industry’s dominant strategy for the past 100 years. In a growing marketplace, though, there are thousands of businesses claiming to be the hero of the story—and consumers don’t care. Consumers are not interested in products and services. They are interested in problems and solutions. Good content marketing focuses on solutions, not products.
This need for solution-oriented content is something that Ayal Steiner understands well. Steiner is the general manager of Outbrain Australia, a content discovery platform that helps web users to uncover useful and interesting content from businesses and publishers. Outbrain accepts content from a whole host of businesses, yet Steiner says that Outbrain rejects about 70% of the content they receive “because it is too salesy.”
Rejecting this content isn’t just for consumers’ sake. A recent study by Kentico Software found that salesy content marketing can reduce consumer confidence by 12% to nearly 50%.
Outbrain accepts content from businesses and distributes it to publishers like Reuters and the Wall Street Journal, allowing businesses to gain visibility. Using personalized links and editorial recommendations, Outbrain can publish informative content to a wide audience of readers. They avoid hosting sales-heavy content by using strong content guidelines, which require all articles to provide “clear informational or entertainment value” beyond mere product promotion, thereby protecting their content from corporate interests.
Returning to Velocity Partners, Kessler admits that a major factor in their failure was their lack of audience awareness. The problem, as Kessler says, is that “to a man with a hammer, everything looks like a nail.” Velocity Partners could have avoided failure by assessing their campaign from the audience’s perspective, to create a solution the audience wants.
Content with multiple personality disorder
It’s easy to create content. It’s much harder to create persuasive, engaging content with an identifiable (and human) voice. A content marketing campaign should convey not only valuable information, but also an impression of a business’ brand image. Some businesses have instituted an “everybody writes a blog post” policy in order to ensure fast content production. However, the resulting material is typically disorganized, off-brand and confusing. Different people have different ideas as to what constitutes quality content, and each team member will have a unique style. This company-wide production policy creates a chorus of vastly different voices.
For a business in the content curation industry, this isn’t a serious issue. However, companies hoping to establish a consistent brand voice may need to bring in a new executive-level position: the Chief Content Officer. Organizations like Dell, Intel, Netflix, and Coca-Cola have recently hired Chief Content Officers to oversee content marketing strategies and to ensure that all content has a singular voice and consistent style.
Time Magazine hired a Chief Content Officer in order to establish a more cohesive vision and a more creative environment, which Time believes will sustain long-term growth. Content Marketing Institute has embraced this trend by publishing the quarterly Chief Content Officer Magazine. The CCO will become increasingly important as content marketing grows and evolves in the coming decades.
Kessler and Velocity Partners are aware of this need for a unified voice, noting that in marketing, “teams will collaborate sporadically, but rarely systematically…the rise of content’s power and importance is forcing marketing teams to collaborate.”
Companies that aren’t interested in adding a new employee can achieve this same goal, a unified brand voice, through other means. For example, they might choose to devote one or two existing staff to take responsibility for the business’ content marketing campaign. Alternatively, a set of guidelines that outlines what their voice sounds like, the vocabulary they use, and the types of things they talk about, can help a large group of content creators to write with one voice.
Just post a cat video
Devising a thorough plan is vital for producing content that gets results. Recently, the content marketing industry has grown so large that the mantra “content is king” has found wide usage. This phrase stems from a 1996 article of the same name written by Bill Gates, and today, it expresses the importance of content marketing in successfully driving online traffic. However, a number of businesses have misinterpreted this phrase to mean “content for content’s sake.”
Businesses that view content production as an end operate on two false assumptions:
- All content is created equal; and
- Having some sort of content is enough (in and of itself) to drive sales.
Neither of these beliefs is true, and in fact, they can harm a business’ online image. Prioritizing content creation for its own sake will result in content that is off-brand, purposeless and disorganized. For instance, Facebook has its own content marketing platform: The Facebook Stories project. This platform is a community blog that posts stories of “people using Facebook in extraordinary ways.”
These stories range in topic and style so vastly that it is impossible to discern what end (if any) the site serves – and this problem shows in the search engine rankings. Facebook’s main site is the second most visited website in the world, with 15 daily pageviews per visitor. At the time of writing, Facebook Stories’ global traffic rank is 178,227 with less than two daily pageviews per visitor.
This data shows that Facebook’s lack of focus has hindered the Facebook Stories project, and it demonstrates why good content marketing serves a larger goal beyond simply creating content. In order to leverage the power of content marketing, businesses must maintain a focused content policy. The best content marketing plans contain concrete goals and a well-defined list of topics.
For instance, the Content Marketing Institute has developed an editorial calendar template that can give content marketing strategies structure and a goal-oriented focus. CMI uses this template as a roadmap to its goal of educating its 80,000 subscribers, with great results. CMI’s content is on-topic, highly focused and goal-oriented.
Velocity Partners anticipates that this “content as an end” mentality will generate a torrent of mediocre “me too” content that will distract and annoy audiences. Kessler says the “winners in the post-deluge era” will be companies who create something of value.
Business owners who are interested in content marketing can get started by creating a comprehensive plan. A content marketing plan has several components, all of which work together to ensure a content marketing win:
- A list of topics. This will keep content on-point and make idea generation easier, while avoiding the problem of “salesyness.” Content marketing’s editorial nature means it’s important to choose topics with audience appeal. Businesses should approach their content strategies from the audience’s perspective, and consider these questions when creating a list of topics:
What questions does the audience have that obstruct a purchasing decision?
Is this topic a sales pitch, or a description of a problem and its solution?
- A set of goals. These enable content marketing plans to maintain a results-oriented approach. For some businesses, the primary goal might be boosting webinar enrolment. For others, the primary goal might be generating new leads. The best way to devise a set of goals is to examine current problems and brainstorm how content marketing might solve them. Ask questions like “What effect do we want our content marketing to have?”
- Stylistic guidelines. These will enable writers to craft purposeful, high-quality content, which will make for a seamless editorial process. MailChimp famously keeps its content on-brand with thorough guidelines that describe what the business expects from its writers. Categories include what voice to use, how to format content, and which writing devices can make a piece more accessible. Content guidelines keep content marketing on-brand for organizations that require a larger content development team.
Case: 11357 (we’re now not even using people’s initials because it’s a widely-read blog and we don’t want to cause trouble for anyone… except problem clients) wrote, asking for advice because he switched careers later in life and now wants to break into design.
He’s having a hard time finding a position and doesn’t know what to do. I could give him advice that will dash his hopes and ruin his life… or help him. This isn’t such an easy dilemma. So, join us as we delve into another Design Dilemma, helping to answer your questions, queries and concerns about the murky world of design
Switching Careers: by Choice or by Necessity?
Case: 11357 writes:
Thanks for the offer to take on our dilemmas!
As background – the short version of my career history… I spent a number of years in Silicon Valley in many technical roles: Engineering Technician, Test Engineer, Manufacturing Engineering Technician. The thread that runs through these positions is problem solving. I was constantly asked to solve problems, be they mechanical, electronic, or process.
After a layoff, I obtained training in Graphic Design, and have managed a very small art department (created art, customer service, and also built all of the department’s network infrastructure), and I am skilled in all of the Adobe Creative Suite software.
Having never obtained a college degree earlier in life, I quit full time work, and completed a BS in Industrial Design in 2011. I surmised that this was a good area of study, where I could combine all of my previous experience, and with the education, and move into a product design role…
My dilemma is: “How do I market myself, and to whom?. I’m a “senior” level employee (lots of career experience), but a “junior” level designer. I’m too old to really be considered for an intern position, but don’t have the design industry experience for the senior roles that are advertised.
I’m incredibly frustrated at sending out resumes and work samples, and getting no result.
Any words of wisdom?? Your article’s subject matter seemed tailor made for me at this moment in time!
What a switch! Engineer to designer. There’s no reason at all that it’s odd but it’s a long distance between thought processes, ways to think and execute and an approval process engineers probably don’t face in their work. The man wants to be a designer, so I say give it a try so there’s no “woulda,” “coulda” or “shoulda” down the road.
Hello, Case: 11357!
You are not alone in your dilemma. Even those who have decades of design experience are finding that “young and cheap” has become the new hiring preference. Having age and less design experience is a bigger hurdle.
Another big problem is a proliferation of designers entering the market. When I started in the 1980s, it was a different story. One needed experience to get a job but couldn’t get experience without having professional experience. Those were the days teachers advised us to do free work for experience and published pieces.
I was laid off with other “over 40″ employees a couple of years ago and was never able to find a job offer that wasn’t insulting to my experience level. While I know many small studio owners that admire my work, they won’t even hire me for freelance work because they fear “I won’t be flexible” (they’ve actually told me that). Age-ism is a big problem in the design industry, as well as Hollywood.
I decided that freelance was the only avenue open to me but that the competition from young designers who had rock bottom rates… or worked for free, out-priced me from even my loyal clients, many of whom started demanding I work on speculation (do the work and if it’s received well, I get paid).
I see only a few choices for you:
- Explain that you are willing to take an internship to prove your talent and value and hope someone will give you a chance.
- Find your niche and freelance because no one else is working that niche.
- Explore other talents and desires and try to find work in those areas.
- Maybe it’s time to follow that non-design (if that be the case) dream?
I wish I could give you more encouraging news but the design industry has changed a lot over the past five to ten years. Finding an avenue for income-generation in the creative field takes some heavy soul searching for us older, ancient people, over the age of 39.
Case: 11357 answered quickly:
Thanks for your thoughts. I appreciate your taking the time to respond.
I need to make a serious choice here very soon on what path I want to take – infused with a good dose of reality…
I started thinking about this case (great, now I’m sounding like a cheap movie detective), because I wasn’t really happy with my answer. Yes, I do care about my answers being correct, or a total pack of lies. Most people never know until it’s too late. At least in this case, I wanted to make a very hard transition easier for this person.
I thought about some of my peers, also gone from their corporate positions as creative directors in the top 50 iconic companies. Their leadership strength was something that was valuable to employers. Design had become secondary with most designers being a mere pair of hands that knows how to work the software while everything is designed by committee. Still, those untrustworthy designers need someone to wrangle them in. Who better than an experienced leader from a creative role.
I wrote another email at some point during the night, when I don’t sleep and watch infomercials with the sound off:
Hey, Case: 11357
I was thinking about your dilemma. Have you ever thought of a support role in a creative department? Your experience may suit you as a studio manager, head of creative services or something that will allow you entry into a design department and once you’ve gained a foothold, you will be able to do some designing as well.
When I was an art director at Golden Books Marketing, we had a creative manager who was there to hire freelancers, wrangle us and schedule projects. He also did some designing.
Look to your strengths and play to them. Maybe that will strike a chord within you. Just a thought.
I didn’t hear back from him after that, so I don’t know if he agreed with the suggestions.
What makes the perfect hire for a designer position? Is it a mix of print and web, or has digital design become the only viable option as a career?
The fates are sometimes cruel when it comes to working for a large corporation or even a struggling startup. We have to be flexible and ready as humans but, most of all, we have to understand the power of our own creativity.
While Case: 11357 is worried about finding a design position, he faces a harder challenge by shaving down his career and job options. Still, it’s important to remember that a sense of creativity has many, many applications.
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Do you have a design dilemma? Speider Schneider will personally answer your questions — just send your dilemma to firstname.lastname@example.org.
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Powerful ads that perfectly picture how it feels to be stuck in the wrong job. These ads were designed by Flametree Studio, an agency from Nairobi, Kenya, for Brighter Monday, a job board based in Kenya. Via Design Taxi.
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